Category: greeting cards

newsXpress has provided members with another exclusive video.This one is for promoting Christmas cards from Hallmark through newsXpress stores.

Check out part of the Christmas card range on offer at newsXpress stores across Australia.

newsXpress stores across Australia are promoting prizes valued at more than $60,000 in local store Father’s Day promotions.

Kogan flat screen TVs are on show in local newsXpress stores where a local shopper will win the TV. Entry is via purchasing a Hallmark Father’s Day card.

We think the total prize pool is the largest in from a newsagency marketing group this Father’s Day.

newsXpress is thrilled to support this opportunity for customers.

newsXpress has been promoting newsXpress stores as the go to retailers for Father’s Day cards on facebook and Twitter through an engaging social media campaign.

Reaching tens of thousands, the campaigns connect locally run newsXpress stores with this traffic generating season.

This latest campaign is part of a history of commitment by newsXpress in using social media to engage with shoppers in their homes and mobile to promote products we sell.

newsXpress continues to invest on behalf of members to attract new traffic for members of the group.

newsXpress members are loving the new Fresh Ink range of cards from hallmark and that they are driving new traffic for the business, a younger card shopper who is being drawn in thanks to front of store and social media promotion of these very cool and fun cards.

Unlike other cards and aimed squarely at the younger shopper, these cards are an opportunity through which newsXpress retailers are able to find new valuable shoppers for their businesses.

newsXpress members are promoting the re-launch of Forever Friends from Hallmark in a variety of ways including this front of store stand alone spinner.

The new cards look terrific: we love them is what customers often say when they see the new designs. This is why newsXpress members are being encouraged to move them outside the traditional card department – to show them off to those not visiting to purchase a card.

Many newsXpress stores are thrilled with early results from the new Sarah Jessica Parker range of cards that are in-store now.

These inspirational cards are attracting younger card shoppers. We are leveraging learnings from the successful launch overseas to maximise opportunities for newsXpress members. newsXpress has been confidentially sharing these insights with newsXpress members at recent member meetings.

The Sarah Jessica Parker range is from Hallmark, a strategic partner of newsXpress. We are thrilled to have this range on our shelves.

newsXpress stores participating in the Roses Only $20 gift card opportunity are enjoying being able to provide customers with a FREE $20 gift card when they purchase participating Hallmark product this Christmas. This campaign is a nice Christmas sales boost that has been provided to newsXpress member at no cost thanks to support from Hallmark and Roses Only.

Customer feedback across the counter is wonderful. Many are thrilled and surprised at the $20 gift card given to them. Some have let us know that they have gone home and used the card right away.

Delivering the unexpected can position a business well in the minds shoppers. In retail today such differentiation is important, especially to small business retailers competing with mass.

newsXpress is grateful for the opportunity of participating in this campaign.

newsXpress members with free Hallmark Alliance Program membership are giving away the Hallmark branded Date Book 2014. This wonderful gift is something newsXpress members can give to their especially loyal shoppers to help encourage their loyalty for 2014. It is part of a package of benefits that come with free Hallmark Alliance Program membership for newsXpress members – designed to drive sales in-store and traffic. This free date book is a nice gift for shoppers at Christmas time.

newsXpress is funding $60,000 worth of prizes for members to give away for in-store promotions this Christmas. Each participating newsXpress Hallmark store will have a new model Sony PSP to a lucky customer.

Supported with some excellent in-store marketing collateral, this competition pitches newsXpress stores as having a gift of value that is guaranteed to be won by one of the shoppers in the business.

This is a fun and relevant gift. It’s going to help drive appeal to a broader shopper demographic that newsXpress members will enjoy.

The PSP prize offer is up and running in newsXpress locations right now.

newsXpress Launceston has been promoting the range of Hallmark AFL cards with this terrific and engaged display.

Bringing together AFL product from a  range of suppliers is a smart move and having the Hallmark AFL cards as the centrepiece is an even smarter move.

Our experience across the group is that the Hallmark AFL cards are selling well throughout the country and through the season. We anticipate that this will be the case even after the AFL season ends given that support for your AFL team does not end at the grand final.

Congratulations to newsXpress Bairnsdale for winning prestigious AFL Grand Final tickets as part of the Hallmark AFL cards promotion run exclusively through newsXpress. The display was excellent with the hallmark AFL cards clearly the hero products on show for shoppers in-store.

The full winners list is:

• Bairnsdale – 2 Tickets to the 2013 AFL Grand Final- Congratulations Taz!
• Knox – AFL Silver Membership for 2014.
• Shoreline – AFL Merchandise to the value of $200

Check out the window display newsXpress Beechworth has been running to promote the excellent range of hallmark AFL licenced cards in-store as well as the range of AFL Beanie Kids available.

This window display is just part of their promotion of AFL products with the Hallmark range as the centrepiece. Well done to everyone involved – great to see so many AFL teams represented.

This display gets newsXpress Beechworth in the running to win two AFL Grand Final tickets courtesy of Hallmark.

newsXpress Watergardens is promoting the Hallmark AFL exclusive opportunity with this display facing into the shopping mall.

While we are surprised to see the choice of promoting Hawthorn, we’re pretty happy that the terrific Hallmark AFL range is in a good position in the business and in the centre – promoting an excellent brand of product and using this to attract shoppers.

Well done Jayden at newsXpress Watergardens.

newsXpress stores have been running this promotion in July to get in the running for AFL Grand Final tickets.