Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Hot ink – saving money on ink

The hot ink website created by newsXpress exclusively for its members participating in ink and toner promotions is driving sales for these newsagencies. As well as promoting an excellent range of branded Canon, HOP, Epson, Lexmark and brother ink, the site lists store locations and facilitates easy contact.

Our view is that newsagents cannot put their businesses online as is – they need a separate identity which reflects an online approach to business marketing and management. This is why Hot Ink works and why newsXpress members like the website and associated collateral material.

If you are in the market for ink for your printer, contact your nearest newsXpress location now.

Halloween promotion

newsXpress stores across Australia are embracing Halloween with special offers and wonderful in-store displays. The photo shows part of the display at our corporate store at Watergardens.

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We see Halloween as a fun time when families and friends can hit the streets for a candy fix. In retail it is good to have opportunities to dress the store outside of the traditional Mother’s Day, father’s day and Christmas.

Halloween lets us play with some retail theatre – something which is important to newsXpress members.

Kudos for ink promotion

newsXpress stores participating in the Hot Ink promotion are reporting extraordinary sales success. One store I spoke with yesterday was telling me that they are selling over $1,000 a week in Canon, HP, Epson and Brother ink which they were not selling three months ago. With this new category comes new customers and excellent add-on sales in other areas of the newsagency.

Winners at Margaret River

newsXpress Margaret River sold a winning ticket in the Saturday night draw with one lucky customer looking foirward to a cheque for $800,000. The newsXpress track record wins is excellent! Congratulations to Tanya and Andrew Wagner and their team at newsXpress Margaret River.

Halloween scones, yum!

newsXpress is helping its members really have some fun with Halloween this year. In addition to fantastic posters promotions and party products, we have also corralled Annette Sym for a recipe for Halloween pumpkin scones. Take a look at this tantalising batch made at the newsXpress head Office yesterday:

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newsXpress newsagencies are a fun place to be this October – as well as all this Halloween fun we have amazing ink and toner deals and some excellent stationery offers.

Supporting Rugby World Cup

newsXpress is the only newsagency marketing group actively promoting the Rugby World Cup. Through free posters to all member stores and a heap of marketing ideas, newsXpress newsagents are driving traffic and having a ton of fun as this photo from newsXpress Kingaroy shows:

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Any newsagency marketing group can put its name on a stationery flyer or get a card company to pay for a card deal, it takes real marketing effort to create a campaign from scratch such as newsXpress has done with the Rugby World Cup.

newsXpress team members, like the folks at Kingaroy, are the ones really making this and other marketing campaigns a success. By painting their face they support the Wallabies and newsXpress and provide some entertainment for their customers. This is great retailing!

This is another reason newsagents are switching to newsXpress – they want to enjoy the difference.

Hot Ink in Toowong, QLD

Paul Martin and the team at newsXpress Toowong have an excellent range of HP, Canon and Epson ink for a broad range of printers. They also have the quality compatible product from Q-Imaging. All o this is available at excellent prices backed by exceptional service:

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Paul and th team are serious about ink. This shows in the range they carry, their product knowledge and their keen prices as part of the newsXpress Hot Ink promotion.

It can be tough for a small business to compete with the likes of JB Hi-Fi or Dick Smith. Paul Martin and many of his colleagues within newsXpress are doing this – probably at a store near you.

Quality HP, Epson, Canon and Brother ink

newsXpress is committed to stocking quality brand name ink. Our suppliers are the authorised suppliers in Australia. That is, we are not buying from grey market importers who do not have the endorsement of HP, Canon, Epson and other printer brands in Australia. This is important from a printer warranty perspective.

At newsXpress we take our advisory role to our customers seriously – this is why we stock quality product … at prices you will love!

Meeting newsagents

Since its inception, newsXpress has been holding regular meetings with members to ensure open communication and active participation of all in the activities of the group. Last week, newsXpress hosted member meetings in Brisbane, Sydney and Melbourne. There, several exclusive deals were announced and some valuable opportunities for 2008 explored. Our Brisbane meeting was well attended with more than 50 participating.

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What is interesting about this from a newsagent perspective is that these numbers roll up every six weeks or so. Newsagents networking so regularly become empowered to strive for success – sharing great ideas with each other.

Hot ink website launched

newsXpress has launched www.hotink.com.au to support the range of Epson, HP, Canon, Lexmark, and Brother ink and toner promoted through its retail network. The Hot Ink website will evolve into an important part of the newsXpress marketing strategy – enabling consumers interested in ink and toner to make contact with local newsXpress locations.

Not all newsagencies are the same. newsXpress newsagencies offer high quality branded product at very competitive prices.

The right ink for your printer

Companies like HP, Epson, Canon, Lexmark and Brother spend many millions on research and development for each new printer and the ink and toner used in each printer. They are like car manufacturers – they fine tune their hardware to the fuel (ink) to be used. This is why it can be dangerous to use recharged product. It is also why newsXpress is committed to the highest quality branded ink and toner for printers. We offer these products at the bst possible prices – setting benchmarks compared to Officeworks, Big W, Dick Smith and JB HiFi.

Save the planet – recycle

newsXpress is proud to support the Cartridge Rescue mission to refill used cartridges rather than crush them for landfill and other unfriendly uses.

Reusing cartridges is considered better for the environment that other approaches. newsXpress, as part of its commitment to to environment is looking for other ways to help its members reduce their environmental footprint.

return your used cartridges to newsXpress stores and do your bit for the planet.

Canson strategic art partnership

newsXpress is proud to announce an exclusive strategic partnership in the art supplies category with Canson Australia. This relationship will see the high quality Canson art – pain, brushes, canvasses and paper – available in participating newsXpress stores across the country.

newsXpress stores are committed to well known quality branded product and this Canson relationships reinforces that commitment.

Hot Ink hot news

newsXpress newsagencies across Australia are reporting excellent sales as a result of the new hot ink promotion. Customers are visiting newsXpres stores for the best prices going around for HP, Canon, Epson and Lexmark ink. For a copy of the latest brochure click here.

Congratulations newsXpress winners

At the ANF-Q Awards announced in Bridsbane Saturday, newsXpress members did very well:

Retail Newsagent of the Year: Warrick & Jo – newsXpress Gympie
Runner Up: Mark & Shelley – newsXpress Sarina

Employee of the Year: – Bec – newsXpress Sarina
Runner Up: Andrew Sutton – newsXpress Harbourtown

Distribution Newsagent of the Year: Monterey Keys News – Gold Coast.

As a Director of newsXpress of course I am thrilled for the success of members, employees and the group as a whole. More broadly, newsagents taking time out to recognise the best operators is good for the industry.