Driving traffic, sales and margin with books

fday_booksale.JPGnewsXpress has just pitched its first book offer for the year. Targeting the busiest time of the year in book sales, the offer enables newsXpress members to enter this market easily, efficiently and profitably. Thanks to our supplier relationship, participating newsXpress members will have a compelling book offer which will drive excellent sales. It will be supported by advertising which will pull new customers to newsXpress locations.

Last year, thanks to newsXpress support, some members saw book sales quadruple, making the bottom line return more valuable per square metre than magazines.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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