mark | newsXpress Blog

Buying a newsagency advice

With so many people looking to buy a newsagency, newsXpress has developed help to structure consistent best-practice advice on the processes of buying a newsagency, selling a newsagency and opening a new newsagency. We are able to assist people new to the newsagency channel to get into the business easily thanks to the years of experience available within our management and operational teams.

Our newsagency experience ranges from in-store department management to newsagency ownership. We draw on this for the buying a newsagency and selling your newsagency advisory services we offer.

newsXpress member meetings next week

newsXpress is hosting two important member meetings next week:

New South Wales: Tuesday, 11th May, 2010 – 10.00am – The Lakes Golf Club Corner King Street & Vernon Avenue, Eastlakes
Victoria: Thursday, 13th May, 2010 – 10.00am – Hallmark Cards Australia, 10 Caribbean Drive, Scoresby

Bookings can be made via the newsXpress website. We have a packed agenda with several value-based announcements as well as some excellent business building content. newsXpress members who want to get the most from their group involvement will be there.

Brilliant Mother’s Day display at newsXpress Harbour Town

You can’t miss Mother’s Day at newsXpress Harbour Town. From a terrific card display at the entrance to this wonderful display on the dance floor the shop the business is abuzz with Mother’s Day cards and gifts. The display shows they understand the importance of retail theatre at newsXpress Harbour Town.

Connecting the posters to create a billboard as they have done is an excellent drawcard as this can be seen from outside the shop. The poster placement also leaves plenty of room on and around the product display to promote the Mother’s Day gifts. Well done to everyone involved!

Mother’s Day at newsXpress Gatton

The team at newsXpress Gatton has embraced the floral theme of Mother’s Day from our marketing collateral and enhanced their display with flowers flowing from the newsXpress posters. Their handiwork brings the display to life and draws attention to the cards and gifts on offer for Mother’s Day. Everyone browsing the shop will notice the display. This embeds the business as top of mind when it’s time to make a Mother’s Day purchase.

Well done to everyone involved at newsXpress Gatton.

Mother’s Day in Beechworth

newsXpress Beechworth (VIC) is promoting their Mother’s Day offer with a beautiful window display. Hallmark Mother’s Day cards, gifts and books are the core items being promoted in their window which fronts the street.

The Hallmark and newsXpress marketing collateral work well together.

The window display embraces the heritage theme of Beechworth.

As the photo shows, a good window display is about connecting with the season in a way designed to attract passers-by in to browse and shop. Well done to all involved!

Prizewinner at newsXpress Knox

The winner of one of eight premium bikes from our newsXpress exclusive Back to Work promotion was happy to pick up their prize at newsXpress Knox (VIC) last week. This lucky customer is one of many who has visited our Knox store in the four months since it opened. The back to Work catalogue generated excellent traffic for the business as has the current HOT Ink! campiagn. External marketing such as this is key to finding new traffic for any business but especially for a new business like newsXpress Knox.

Mother’s Day in Lismore

newsXpress Scott’s Lismore has a terrific Mother’s Day display which draws people into the store for cards as well as gifts. Blending the Hallmark collateral with the newsXpress collateral works well – as the photo shows. Located on Woodlark Street in Lismore, this store is a credit to Luke and Trina Scott who carry on cherished family tradition.

Mother’s Day in Clarendon Street Victoria

newsXpress Clarendon (VIC) has a Mother’s Day gift range and an excellent range of Hallmark Mother’s Day cards on display for this important retail season. Facing onto the busy Clarendon Street in South Melbourne, the folks at newsXpress Clarendon are making the most of passing foot traffic to pitch their Mother’s Day story. They are doing this with the support of Hallmark and newsXpress collateral to promote the season. Customers shopping for newspapers, magazines and stationery cannot miss the Mother’s Day offer.

HOT Ink! drives great sales for newsXpress

newsXpress members are reporting excellent sales from the latest HOT Ink! campaign. HOT Ink! has been promoted by close to 1 million flyers into letterboxes as well as a mixture of some local print and radio. This is bringing new traffic to newsXpress stores. Each new customer is an opportunity for sales beyond ink. They are also an opportunity for repeat business – we understand the loyalty of ink customers once they have found a retailer offering what they want at a competitive price. This is what HOT Ink! drives for newsXpress members.

In-store, HOT Ink! is supported with flyers as well as professional shelf talkers.

newsXpress is proud to be the innovator when it comes to driving traffic for printer ink and toner for newsXpress locations right around Australia. Our members are banking terrific rewards.

newsXpress first with Lady Gaga calendar

newsXpress is proud to be the first retail network to offer preorders for the 2011 Lady Gaga calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the 2011 Lady Gaga calendar the moment they are released to retail.newsXpress took the same initiative last year with the Michael Jackson calendar and already this year has started promoting the Justin Beiber calendar.

Our support for this much anticipated Lady Gaga calendar will help newsXpress members maximise revenue and margin well before its is released. Presales data will help manage inventory at the store and group level.

Mother’s Day gift hamper on offer at newsXpress

newsXpress stores across Australia are gathering entries for their local Mother’s Day giveaway. The prize this year is a luxury hamper packed with pampering goodies for mum. To enter, all you need to do is purchase a Hallmark Mother’s Day card, complete the entry form and place it in the specially marked entry box. The Hallmark range for Mother’s Day 2010 is extensive and includes the popular Hallmark sound cards and the recordable Hallmark sound cards.

newsXpress first with Justin Bieber calendar promotion

newsXpress stores across Australia are the first to offer preorders for the 2011 Justin Bieber calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the Justin Bieber calendar the moment they are released to retail.

newsXpress took the same initiative last year with the Michael Jackson calendar with tremendous success – preselling close to 1,000 calendars.

Our support for this much anticipated calendar will help newsXpress members maximise revenue and margin before release.

Exclusive Partworks offer

newsXpress is proud to have be offering newsXpress members exclusive access to partworks support which helps ensure supply and other benefits to enable newsXpress members achieve greater success from partworks products.

We understand the commercial value of partworks in terms of new traffic and sales efficiency. We leverage this through a good supplier relationship to the benefit of newsXpress members.

Mother’s Day at newsXpress Redcliffe

newsXpress Redcliffe (QLD) makes a strong pitch for Mother’s Day business with this stunning display at the front of the store and into the dance floor. They are making excellent use of gifts from newsXpress preferred suppliers, cards from Hallmark – including the sound cards which feature on Hallmark’s TV commercials – and exclusive newsXpress marketing collateral.

The gift table is one of the flexible gift tables newsXpress has become famous for in recent years with many newsagents copying them.

Mother’s Day at newsXpress Leongatha

Mother’s Day cards, books and gifts are being promoted on the dance floor at newsXpress Loengatha (VIC). These are all part of the newsXpress Mother’s Day offer – a broad range of good margin gifts catering to the interests of mums of all ages and situations. The team at newsXpress Leongatha has created a wonderful Mother’s Day environment by framing the gifts with cards as they have done.

newsXpress Gympie promotes printer ink deals

newsXpress Gympie (QLD) is promoting the latest newsXpress HOT Ink! deals on large posters placed on the footpath in front of their business. The brilliant posters draw attention to hero brand-name ink and toner products which feature in the HOT Ink! #14 catalogue produced by newsXpress and which has just been distributed to a million homes around the country.

Warrick and the team at newsXpress Gympie are demonstrating the importance of markeing by promoting the latest ink deals through flyers, posters in-store and these posters out the front of the shop. The co-ordinated saturation campaign makes it clear to everyone in Gympie that the best placefor printer ink locally is newsXpress Gympie.

Great printer ink deals at newsXpress

HOT Ink! #14 flyers have hit close to 1 million homes across Australia offering excellent deals in printer ink and printer toner. Based on respected brands HP, Canon, Brother, Epson and Lexmark, the newsXpress HOT Ink! #14 flyer offers HOT prices for quality brand name product. No compatibles, just brands from the original manufacturers which shoppers can trust.

To support HOT Ink! #14, stores have been sent marketing collateral kits including the shelf talkers shown in the photo. These help present the product professional and drive sales efficiently.

Two newsXpress finalists in ACP Magazines’ Retail Scholarship award

newsXpress is proud to see two newsXpress representatives among the three finalists for the 2010 Connections Retail Scholarship.

Fiona Matthews from newsXpress Salamander Bay and Jason Schwarten from newsXpress Forest Hill are in the finals which will be judged in Sydney next week. The winner receives seat on the next Westfield World Retail Study Tour. The major prize, valued at $18,304, runs for 17 days and visits Tokyo, Los Angeles, New York, London, and Barcelona.

The judging of all entries was undertaken by a panel of retail experts without the entries identifying the entrants name or the newsagency with which they are connected.

newsXpress wishes Fiona and Jason the best for next week’s tough judging.

Mother’s Day at newsXpress Bairnsdale

The team at newsXpress Bairnsdale (VIC) has put together a terrific window promoting Mother’s Day – demonstrating the wonderful blending of newsXpress and Hallmark developed marketing collateral.

Promoted in the window display is the Hallmark Mother’s Day sound cards as well as a terrific selection of Mother’s Day gifts.

The is attractive and commercially focused all at once – an ideal blend for a community focused newsagency.