Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Promoting the My Family Stickers at Woden

sticker-wodencar.jpgThe team at newsXpress Woden is creatively and personally promoting The Sticker Family range of My Family stickers with this display on the back of one of their vehicles.

This is an excellent and low cost way to promote the stickers and to attract those interested to the newsagency.

It is innovation like this which is driving extraordinary sales of My Family stickers across the newsXpress retail network.  Not only has newsXpress negotiated a good deal financially and operationally for access to The Sticker Family products, it backs this with creative and valuable tactics for ensuring the best possible return.

No product deal is good unless you move the product efficiently.

Promoting the newsXpress Magazine Club Card

untitled.jpgnewsXpress Yarram has been promoting the newsXpress Magazine Club Card on one of their windows.  This promotion pitches the newsXpress Yarram competitively against other retailers selling magazines in town and nearby.  It not only demonstrates the value of shopping at newsXpress it drives loyalty from a department which many newsagents struggle with on a day to day basis.

Using newsXpress provided marketing collateral along with creative representation of a range of titles, the window display presents a terrific message to those walking past on the main street of Yarram.

Promoting the newsXpress magazine Club Card is anther way of leveraging a newsXpress point of difference in this time of the year between major retail seasons.

Promoting the newsXpress Phonecard with Newspapers

npxphonecardwg.JPGnewsXpress Watergardens has been promoting the newsXpress Phonecard with this simple yet highly effective display above foreign newspapers.  Foreign newspaper customers are the ideal target customers for the great value newsXpress phonecard.

The display includes rates and other information to help customers quickly understand the value of the newsXpress Phonecard.

Launched over a year ago, the newsXpress Phonecard is a hit not only with customers who call overseas but also with those who make interstate calls.  The 25 cent untimed local call rate makes the phonecard a high-value product for many customers.

The newsXpress Phonecard is another example of why shopping at newsXpress is good value for our customers. 

The newsXpress Phonecard is also another example of a good margin product brought to newsXpress members by the group and backing this with strategies and tactics for engaging so that the best return can be achieved from the opportunity.

Integrating Gifts with Greeting Cards

leongatha-gifts.JPGIn a significant shop fit change, newsXpress Leongatha has integrated gifts with greeting cards, connecting gift buying with the card purchase.

This is an innovative move, a break from the traditional approach to card retailing one sees in newsagencies. Well done to the team at Leongatha for making the move and also for the selection of gift to card adjacencies.

newsXpress has seen this integration done in some other newsXpress locations with tremendous success. More are sure to follow.

Terrific Success With New Idea Royal Wedding Special

newidea-royalwedding.jpgThanks to wonderful support from Pacific Magazines, newsXpress members are enjoying access to additional stock of the New Idea Royal Wedding Special.  This enables our stores to acheve their full potential of sales of this wonderful title.  By sharing sales data and co-ordinating top-up stock, newsXpress and Pacific have worked together to help drive sales for the benefit of all stakeholders.

newsXpress respects the important role that magazines play in the performance of newsagencies today and for the medium term.  We have a well developed and considered exclusive magazine management and growth strategy with elements which work in a broad range of retail situations.

Driving Optus handset sales at newsXpress Caboolture

optus-caboolture.JPGnewsXpress Caboolture has been offering a range of Optus handsets and other products from this display unit placed in the window and located next to their lottery bench.  Location is key to driving success from mobile phone product cabinets such as this.

Sourced through newsXpress preferred supplier Jenlist, this display unit and the associated ranging and placement advice is another example of the newsXpress preferred supplier relationship working for the value of newsXpress members.

The Jenlist team works with newsXpress members to finesse range and ensure the best possible return on the space, inventory and time investment.

The newsXpress Business Development Manager team shares stories and experiences about innovation such as this range from Jenlist as it visits with members.

Mother’s Day Prize Winner at newsXpress Young

winner-young.jpgAt newsXpress Young and in newsXpress stores right across Australia happy winners are visiting and collecting their Kobo e-reader and voucher won as part of the newsXpress Hallmark Mother’s Day competition.

With more than $35,000 in prizes on offer through newsXpress stores for Mother’s Day 2011, newsXpress locations are seeing plenty of happy winners … just like this winner collecting her prize at newsXpress Young.

Shopping at newsXpress is rewarding.

Major announcements for newsXpress one day conferences

newsXpress is set to make several major announcements at the upcoming newsXpress one-day mini conferences which kick off next week.  The newsXpress management team is excited for the innovation and commercial benefits which will flow from these announcements.

newsXpress members and key employees are urged to BOOK NOW. Attendance is free thanks to generous newsXpress supplier funding.

  • Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
  • Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
  • Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
  • Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Post Mother’s Day Display at Kin Kora

boxes-kinkora.JPGnewsXpress Kin Kora has a terrific gift packaging display on an aisle end as part of a post Mother’s Day plan for the business.

In addition to the display looking good, it educates customers about opportunities for creative trimming of gifts for all occasions.  Central to this display is the new range of Hallmark gift trims.

newsXpress is encouraging all stores in the network to seize this post Mother’s Day period as a time for refreshing the business, creating new displays and driving sales.

Thanks to the tremendous range of more than 1100 newsXpress preferred suppliers newsXpress members have access to a broad range of offers and opportunities for a creative approach to the post Mother’s Day period.

Promoting Klutz books from Scholastic

klutzbooks.jpgnewsXpress Inverloch has put together a nice range of Klutz books from preferred supplier Scholastic. They have put the range in the middle of their children’s books department next to their kids corners … an ideal placement.

The Klutz range of books comes packed in counter unit books so the team regularly rotates one of the ranges of books to the counter.

Scholastic offer excellent terms to newsXpress members along with ranging advice.

Well done newsXpress Inverloch.

Sharing valuable magazine insights

newsXpress last week shared valuable magazine insights related to the Women’s Health title from Pacific Magazines.  This information, which included valuable placement insights, will help drive sales of the important title in a strong category.

newsXpress understands the importance of a healthy magazine department to the success of a newsagency business and reflects this by sharing information such as that shared last week for Women’s Health.

The Sticker Family at newsXpress Terrigal

sticker-terrigal.JPGThe placement of The Sticker Family pull up banner out the front of the shop at newsXpress Terrigal is perfect placement to drive maximum value from this newsXpress preferred supplier product.  Right across our retail network we continue to receive reports from newsXpress members of terrific success with The Sticker Family.   This high traffic placement will attract shoppers.  As newsXpress has shared privately with members, there are ways to leverage maximum success … newsXpress exclusive tactics.

With top performing newsXpress locations generating in excess of $1,000 a week in sales of the My family stickers from The Sticker Family, this is a truly valuable newsXpress preferred supplier opportunity.

Our success over the last six months is starting to gain notice from other newsagents and other groups.

Magazine Display of the Week: Ascot Vale

mags-ascotvale.JPGKudos to newsXpress Ascot Vale for this high impact displaying a high traffic location in-store promoting the Royal Wedding issue of The Australian Women’s Weekly.

By making the product the hero and ensuring that every customer entering the newsagency sees the display you have a display which delivers results.

We picked this as our Magazine Display of the Week because of the ideal placement, the simple and clear appeal and the topical nature of the display.

newsXpress encourages its members to embrace and engage in magazines as they deliver traffic which is vital to other departments in our businesses.

Great Value of newsXpress Newsagent Conferences

In addition to excellent and exclusive deals from participating newsXpress preferred suppliers, the upcoming newsXpress one-day mini conferences offer access to cash prizes.  Over the course of the four one-day events $3,500 in cash will be given away.

So, in addition to an excellent business centered agenda and great suppliers, there are prizes on offer for lucky participants.

newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

  • Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
  • Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
  • Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
  • Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Promoting Optus Mobile Broadband in Bairnsdale

jenlist-bairnsdale.JPGnewsXpress Bairnsdale has beeen promoting this PrePaid Optus Mobile Broadband offer on the shop floor, in high traffic locations.  An excellent impulse purchase opportunity, the small format display unit is ideal for attracting sales of this Mobile Broadband offer.

The Optus Mobile broadband product is one of many communications and technology products available to newsXpress members through preferred supplier Jenlist.

The folks at Jenlist provide access to an excellent suite of support materials including a good range of collateral for in-store promotional use.

As newsXpress Bairnsdale has found, promoting technology products in high traffic areas of the business can be an easy way to leverage existing good traffic.

The newsXpress difference is that we not only source an excellent range of products at competitive prices, we help newsXpress members leverage these good deals into tangible business in-store.

Fizzy Moon range at Sorell in Tasmania

fizzymoon-sorell.JPGnewsXpress Sorell is promoting the Fizzy Moon range on the dance floor with good success.  This fun and emotionally connected range is appreciated by customers looking for an unusual gift.

newsXpress likes the Fizzy Moon range because it works with many greeting card occasions.  This basket building opportunity makes it ideal for newsXpress stores keen to build a more efficient shopping basket.

By moving the Fizzy Moon stand, newsXpress members are finding that they can continue to drive sales long after the stand is first installed.  This commitment to re-location drives efficiency from the product investment.

$35,000 Mother’s Day Giveaway

kobo-reader.jpgnewsXpress locations right across Australia are today giving away prizes with a combined value in excess of $35,000 as part of our Mother’s Day 2011 promotion.

This is tremendous value from our newsagency marketing group, value which we suspect is unrivaled in the newsagency channel.

newsXpress is thrilled to have been able to deliver such a valuable national package of rewards for newsXpress shoppers.

What makes this giveaway even more valuable is that one lucky shopper in every participating newsXpress shop receives a prize, a Kobo e-reader plus a voucher for purchasing e-books.  Having a winner in each location is better for the business than news of one shopper from some far away place winning a single bigger prize.

newsXpress will continue to source good value prize opportunities which leverage preferred supplier arrangements and which support local businesses focused on their local communities.

In the meantime, Happy Mother’s Day to all mums everywhere…

Terrific Mother’s Day Outpost at Wetherill Park

mother-wetherill2.JPGnewsXpress Wetherill Park has been operating a well-stocked and sizeable outpost for Mother’s Day, offering all sorts of Mother’s Day gifts and cards away from their main store newsXpress location. Sales have been excellent – thanks to a vibrant and appealing outpost display put together by the newsXpress Wetherill Park team.

Outposts such as this are vitally important in shopping centres, usually delivering excellent returns for a limited time commitment.  newsXpress is well positioned to help members leverage outpost opportunities thanks to a broad range of products on offer from preferred suppliers.