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HOT ink! on Sale at newsXpress Leongatha

newsXpress Leongatha is making the most of the latest HOT ink! sale not only in-store but through the use of flyers promoting the latest HOT ink! deals to the community. By offering an excellent range in-store and promoting top brand products to the community, newsXpress Leongatha is knows as the go to place for ink and toner – quality brand name product at competitive prices. This is important, especially in regional areas.

Thanks to support from three preferred suppliers, newsXpress is delivering choice to members as to where they source ink and toner. This choice is valued by newsXpress members as it enables smart spot buying.

Massive Book Sale at newsXpress Roselands

newsXpress Roselands is enjoying tremendous success with another massive book sale on centre court at the Roselands Shopping centre in Sydney. Supporting newsXpress by preferred supplier ABW, this book sale extends the reach of newsXpress Roselands and delivers excellent incremental business as a result.

newsXpress works with landlords, suppliers and newsXpress members to facilitate mutually valuable outpost opportunities. In large capital city through to smaller regional shopping centres, newsXpress is able to help all stakeholders enjoy success with outposting in areas such as with books at Roselands.

newsXpress Inverloch Success With Klutz books at the Counter

newsXpress Inverloch is having success with a counter unit of Klutz range kids craft books from newsXpress preferred supplier Scholastic. This product is delivering excellent impulse purchase business at the sales counter. It is also a terrific talking point with customers.

By dedicating some counter space to this book offer, newsXpress Inverloch is driving a more varied shopper basket and pitching a broader variety offer than a traditional newsagency.

Cash Prizes on Offer to newsXpress Facebook Page Visitors

The latest HOT ink! flyer from newsXpress is promoting a competition for fans of our corporate Facebook page. We have four $250 cash prizes on offer as part of our promotion through Facebook. At the last round of member meetings, newsXpress presented training on the use of Facebook and other social media for promoting businesses. Many newsXpress members are already well connected with this new platform for reaching out to customers.

Bear range from Tinco selling well in Pakenham

newsXpress Pakenham is enjoying success with the bear range from Tinco thanks to this terrific display on the wall which can be seen from inside the shop as well as from the street in front of the newsagency.

The inclusion of plush bears as well as bear magazines rounds out the display and helps drive sales across multiple product categories. It positions the business beyond selling just one range of product.

newsXpress members across the country are reporting solid growth in gift sales thanks to the expanded range of gifts available from newsXpress preferred suppliers and the advice on enhancing the gift offer as provided by newsXpress through its team of Business Development Managers.

newsXpress Promoting Facebook Community

newsXpress stores are promoting our national Facebook page with this in-store poster.

This in-store poster promotion is in addition to promotion of our Facebook presence on paper and plastic bags, catalogues, marketing flyers and other marketing collateral produced by newsXpress.

The Facebook promotional flyer is on the newsXpress website for members to access.

Bear tins a hit at Leongatha

newsXpress Leongatha has been having terrific success with the range from newsXpress preferred supplier Tinco as well as a selection of plush bears. The once full display at in a prime location in-store has worked a treat for this terrific bear themed range. Sales have been excellent. The range was promoted to newsXpress members at the trade fair which accompanied the last round of member meetings.

This Tinco range works a treat with greeting card customers – as the team at Leongatha has found.

Promoting T3 magazine in newsXpress locations

newsXpress stores across the network are promoting the latest issue of T3 magazine with in-location and prime location displays.

T3 is a popular title and is easily purchased by shoppers on impulse … hence the value of tactical placement in high traffic and good impulse locations. Thee publisher has provided newsXpress stores with additional information to help achieve the best result from the magazine.

This is an excellent magazine with which to promote the connection between the newsagency and mobile devices.

This special promotion of the latest T3 is part of our campaign to support magazines in newsXpress stores.

Promoting HOT ink! Out The Front of the Newsagency

newsXpress Knox is promoting the latest HOT ink! catalogue with tactical placement of a promotional stand at the main entrance to the newsagency. In the stand is a copy of the HOT ink! catalogue which has also been delivered to homes round the Knox City Shopping Centre. Seeing the catalogue as they enter the shop reminds customer that this is where they can access great deals on brand name ink. It pitches the business as a place to shop for value. This is vitally important given that most consumers think of newsagencies more widely as expensive.

newsXpress uses HOT ink! to actively push back against consumer belief that newsagencies are expensive. newsXpress stores are not expensive. Indeed, as our HOT ink! campaign shows, we offer good value deals and help our customers save money.

Planning for the newsXpress National TV Campaign

Representatives of newsXpress and of the Nine Network met last week to commence planning for the first of our national TV commercials promoting newsXpress.

Running nationally, these TV commercials will offer a consistent message and call to action for all newsXpress businesses.

The commercials will further unify the newsXpress network around common product offers and pricing. They will help pitch newsXpress as a value based shopping experience, differentiating our retail network from other newsagencies. This will be vitally important as further changes are experienced in newsagency product mix and pricing.

Winter Warmers Success at newsXpress Kin Kora

newsXpress Kin Kora has been having excellent sales success with their Winter warmers campaign. Put together by the newsXpress merchandise team and promoted to newsXpress members, the Winter Warmers campaign included these microwavable huggable warmers. When you just about sell out in 24 hours you know that you have a hit product. That is exactly what happened at newsXpress Kin Kora … what a hit! Of course, more product is on the way to help keen newsXpress Kin Kora shoppers warm.

This is another success story for the newsXpress merchandise team.

Ten new members for newsXpress

Newsagency marketing group newsXpress announced the details of ten new members at its recent round of member meetings.

Ben Kay, newsXpress General Manager, personally acquired these new members for newsXpress. Leveraging his 20 years experience in the newsagency channel and articulating the value of newsXpress membership, Ben was able to show why being part of a value and values based group such as newsXpress was good for business and good for all business stakeholders.

I am thrilled to bring another ten newsagencies to the growing newsXpress community, commented Ben Kay. Our whole of business help for newsagents and their businesses is what sets us apart and what brings genuine value to the relationship.

The new newsXpress members include a good mix of high street and shopping centre businesses – in capital city and regional locations.

Not resting on these laurels, newsXpress is getting closer to announcing further new members.

newsXpress Orange Embraces Retro Products

newsXpress Orange has a stunning and compelling display of retro products on show at the front of the newsagency, attracting plenty of shoppers and riving good sales. What a stunning display! Unlike anything you would see in a traditional newsagency.

Paul and the team at newsXpress Orange have every reason to be proud of good buying and excellent merchandising of this range from one of our newsXpress preferred suppliers.

Yes, retro is in … at newsXpress Orange.

On the display itself, it is an example of excellent in visual merchandising. It tells a wonderful and cohesive story. It connects emotionally with the theme. The result is sales, as should be the case with any such display.

newsXpress Fernvale Promotes Ink

newsXpress Fernvale is making the most of the latest HOT ink! campaign with a terrific behind the counter display promoting great value HP, Canon, Epson and Brother ink.

Fernvale shoppers are luck to have newsXpress Fernvale as the place to shop for quality and value based ink.

This behind the counter display taps into the HOT ink! brand, makes shopping safe and shows off ink as an impulse purchase item at the sales counter.

The latest HOT ink! promotion is running in newsXpress stores right around Australia.

Baked & Deliciious a new partwork opportunity

newsXpress is working with its members to maximise potential for the new Baked & Delicious part series which launches in July. Through exclusive services, newsXpress if driving added value for newsXpress members, added value designed to help newsXpress members bank more dollars from this title.

The multifaceted newsXpress magazine strategy is packed with ways newsXpress members can leverage exciting new title opportunities like this one. newsXpress members have a few days to respond with information sought on behalf of the distributor – to make the most of the opportunity.

newsXpress Gatton Has Fun With State of Origin

The team at newsXpress Gatton has been having fun with promoting State of Origin products for the last few weeks. This simple display in a high traffic location can add valuable dollars to even the smallest sale.

Driving sales basket efficiency is something we talk about often at newsXpress member meetings, providing advice and tips for members to help them consistently achieve above average shopping basket penetration and this, in turn, makes their businesses more valuable.

Biodegradable bag launched by newsXpress

newsXpress last month, at its one day member conference and trade display in each state, launched a fully biodegradable newsXpress branded plastic bag. This environmentally conscious move by newsXpress has been embraced by newsXpress members with many orders placed for the bags.

In addition to this being a proactive environmentally caring move in the part of newsXpress, the new bag carries the newsXpress branding and engagement message out of newsXpress shops and into the community, extending the reach of our brand beyond our retail network.

The new branded bag is part of a broader strategy by newsXpress to strengthen the representation of our singular national brand. Greater use of branded bags by our sores better positions newsXpress members to leverage our soon to launch national TV campaign.

Animated Plush a Hit at Riverlink

These animated plush dogs have been a hit at newsXpress Riverlink with the store selling 24 in just a matter of days.

Released at our last trade display which accompanied the one-day member meeting, these excellent margin plush items have generated excellent traffic and sales not only for newsXpress Riverlink but many newsXpress stores across the country.

Like a smart retailer enjoying a good thing, Riverlink ordered more of these plush items … they work a treat at the front of the store.

Massive Art Sale at Sunbury Square Drives Excellent Sales

newsXpress Sunbury Square has been enjoying excellent sales from its Massive Art Sale featuring products from newsXpress preferred supplier Mont Marte. Thanks to a special newsXpress buying day recently, newsXpress members had access to excellent deals for far better than the usual good margin. The team at newsXpress Sunbury Square has been using the art sale to drive traffic from within the shopping centre as well as to attract impulse purchases from regular customers.

A display like this shows the offer from the business as being fresh and competitive. It combats what Australian shoppers think about the average newsagency.