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Great In Store Offers newsletter for February

A week ago, newsXpress members were sent the template for our February In Store Offers newsletter. Without the need for any special software, newsXpress members are able to tailor this as if it has been produced just for their business.

Our In Store Offers newsletter is just one of several marketing channels developed and supported for the newsXpress retail network across the country.

By publishing this newsletter before the end of the month, newsXpress members are able to produce it for inclusion with customer accounts.

Bic promotion at newsXpress Pelican Waters

newsXpress Pelican Waters is running a promotion for Bic products, a preferred supplier to newsXpress. Connecting with the high-profile Yogi Bear movie, the promotion could win one lucky newsXpress Pelican Waters shopper a trip to the US.

Through preferred supplier relationships, newsXpress members are given access to a range of opportunities through which they can promote these products to customers. Competitions like the Yogi Bear competition with Bic are a wonderful was to encourage customer engagement and to show off the local store competing with big retailers with such promotions.

Valentine’s Day in the window at Deception Bay

newsXpress Deception Bay has a terrific window display in place promoting Valentine’s Day. Facing out into the mall, the display is pulling shoppers into the store – like any good window display should.

newsXpress provided members with access to Valentine’s Day product from more than ten suppliers each offering a wonderful range from which to choose.

Featuring a wonderful range of gifts, the window display shows off newsXpress deception bay as a wonderful destination for Valentine’s Day gifts.

Massive Back to School Outpost at newsXpress Roselands

Parents and students living in or near the Roselands Shopping Centre have access to a comprehensive Back to School outpost in centre court being run by newsXpress Roselands.

Vinay and the team have an extraordinary range of products on display, offering excellent value to their shoppers. Their offer demonstrates that smart newsagents can compete on range and price with the big end of town. They back up their range of products with competitive pricing and excellent customer service.

Outposting is a key element of the newsXpress retail strategy for shopping centre based newsagents. Thanks to preferred supplier relationships, newsXpress is able to source products at competitive prices to help stores mak the most of the opportunity.

Well done to everyone at newsXpress Roselands. Your Back to School outpost is amazing!

Valentine’s Day at Knox City

newsXpress Knox City is promoting Valentine’s Day with this display facing out into the shopping mall. the display was moved from the middle of the dance floor last week to this front of store location, to attract shoppers.

Almost immediately, the display started to draw additional traffic and sales from people looking to get in early with their Valentine’s Day shopping. The display is promoting Valentine’s Day on all sides with an excellent range of cards at the back of the display – unseen in the photo.

The Valentine’s Display reflects our first season at the Knox store with an extended party supplies and helium balloon service.

Valentine’s Day Promotion at Watergardens

newsXpress Watergardens is promoting Valentine’s Day in several locations including this table display of plush from newsXpress preferred suppliers facing out into the shopping mall.

Sales are already strong with people getting in early to pick up their Valentine’s Day gifts. the display is drawing good attention from people walking past.

Promoting Back to School at Top Ryde City

newsXpress Top Ryde City is promoting Back to School using professional posters around the centre.

Promoting their great range and great prices, the posters are an excellent way of attracting people to the store from elsewhere in the shopping centre.

The graphics used in the posters connect with the newsXpress in-store posters which are situated with the Back to School range.

This is an excellent initiative from newsXpress Top Ryde City.

A different Back to School at newsXpress Knox

Corporate store newsXpress Knox has taken a non-traditional approach to Back to School in the last week with this healthy lunchbox and drinking bottle display facing into the mall. While there are plenty of school supplies available in-store, we are using this colourful range from Crocodile Creek to attract shoppers to the store. As the only outlet at Knox City with this range, we wanted to show off a product-based point of difference.

Capped with our newsXpress Back to School poster, we are making back to school more about fashion and healthiness – two messages often lost in the usual Back to School sales pitch.

Valentine’s Day at Manly West

newsXpress Manly West has put together a terrific Valentine’s Day offer from cards through to gifts. The dance floor is packed with opportunities for sharing the love of the season. Customers see this as they walk through the door. Click on the image to see the detail including their use of the newsXpress Valentine’s Day posters to draw attention to the offer.

Valentine’s Day Love at newsXpress Wetherill Park

This photo shows just one of the big Valentine’s Day displays at newsXpress Wetherill Park for Valentine’s Day 2011. Click on the image to see a larger copy of the photo – you can see the detail of this rich display offering something for Valentine’s Day for everyone. What wonderful retail theatre! Showing the Hallmark brand for cards and the newsXpress brand overall. Well done everyone involved at newsXpress Wetherill Park!

Back to School at Macarthur Square

newsXpress Macarthur Square has put on a terrific and large Back to School promoting with an outpost in the shopping centre. Packed with excellent deals tailored for the families in the area, this outpost is a credit to all involved on the newsXpress Macarthur Square team. It generates excellent business, promoted the retail store in the centre and promotes the newsXpress brand. Well done!

Valentine’s Day at newsXpress Glendale

newsXpress Glendale is promoting Valentine’s Day with an aisle end display featuring some off their gift range. Capped by the newsXpress Valentine’s Day collateral, the display faces customers as they enter the store. It offers a range of Valentine’s Day product for a variety of situations. Please click on the image to see a larger version.

Back to School at The Pines

newsXpress The Pines has been running a terrific Back to School offer with great deals backed by friendly and helpful service. Located on the dance floor, the display has been attracting good traffic in the run up to the 2011 school year starting.

Supported by newsXpress marketing collateral, many newsXpress members have been reporting excellent results for their Back to School campaigns this year.

One Day Newsagent Conferences Next Month

newsXpress is hosting one-day Mini Conferences next month in four states. These conferences provide an excellent opportunity for learning,making deals with suppliers and networking.

Brisbane Tuesday 15h February 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 17th February 2011 –Sanbrook Brands Pty Ltd Head Office, 991 Mountain Highway, Boronia Victoria 3155.
Sydney Tuesday 22nd February 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035 – Coincides with the Sydney Gift Fair.
Perth Tuesday 1st March 2011 – Metro Hotel on Canning Hwy, Perth, WA, 6000.

Bookings for all four are available now from the newsXpress website.

Newsagents and people buying a newsagency are welcome to attend – please contact newsXpress to make arrangements.

newsXpress Southport Park promotes Australia Day

newsXpress Southport Park, like many newsXpress stores, was busy promoting Australia day in the lead up to the big day earlier this week. The promotion included a table of items with while Southport Park customers could help celebrate the day. newsXpress provides access to this and other seasonal promotional material through a supportive preferred suppliers.

Eco Kids range just right for Back to School

Participating newsXpress stores are promoting the Eco Kids safe and healthy drink bottles this week as part of their Back to School offer. This range makes for an excellent gift for students of all ages as they start their 2011 school year.

Sourced through a newsXpress preferred supplier the Eco Kids range is different to what shoppers usually find in a newsagency. Their place in the newsXpress product mix is another example of our success in extending the traditional newsagency range … and demonstrating the newsXpress difference.

Hallmark Sound Cards making a noise this Valentine’s Day

newsXpress stores across the country are at the forefront of innovation this Valentine’s Day with a terrific range of Hallmark Sound Cards.

Sitting in prime position in among the broader Hallmark Valentine’s Day offer, the sound cards are a wonderful attraction for shoppers. Getting people engaged with cards is vitally important to driving incremental growth. The folks at Hallmark understand this. It is one of the reasons they have original playing and signing on their sound cards.

As a strategic partner of newsXpress, Hallmark supports newsXpress members with easy have easy access to the innovative sound card range from Hallmark. Our stores also have access to excellent business building support material including posters, prizes to give away and other tools with which we can drive good sales.

From an financial perspective, our Hallmark relationship delivers market leading financial benefits to our members, helping newsXpress stores bank better margin dollars from sales of the Hallmark range.

This Valentine’s Day, you can see the newsXpress / Hallmark partnership in action and delivering good results to to newsXpress members and their customers.

newsXpress Pelican Waters sells winning lottery ticket

Congratulations to newsXpress Pelican Waters for selling a first division winning ticket in Saturday’s Gold Lotto. The Sunshine Coast Daily yesterday published a terrific story on the win and the lucky winner. This win at Pelican Waters continues the newsXpress lucky streak.

Promoting Better Homes and Gardens

With the latest issue of Better Homes and Gardens featuring in our January in-store newsletter, some newsXpress stores are taking the opportunity to promote the magazine with the newsletter.

Each month in our newsletter we feature a popular title, providing additional promotional support in pursuit of incremental business.

The newsXpress in-store newsletters are available to members for personalisation (with local store details) and promotion to customers.

The stand in the photo shows the newsXpress newsletter and Better Homes in the one unit – located at the entrance of this newsXpress store.

One more newsXpress difference!

Loving Valentines Day 2011

newsXpress stores across Australia are dressed for Valentine’s Day 2011.

As the photo shows, newsXpress stores have an excellent range of Valentine’s Day gifts including a wonderful selection of plush from newsXpress preferred suppliers plus a great range of Hallmark Valentine’s Day cards.

Valentine’s Day is supported with newsXpress and Hallmark collateral and the gift of an MP3 player for one lucky Hallmark Valentine’s Day card shopper in each newsXpress store.

At newsXpress stores right across Australia, celebrating Valentine’s Day is easy and fun!