Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Terrific GNS Market Fair in Sydney

gns-syd.JPGEven though the GNS Market Fair is barely half over in Sydney, we have had a wonderful time meeting with existing newsXpress members and connecting with good quality prospective newsXpress members.  Click on the image to see a larger version of our trade show stand.  The stand in Sydney has featured collateral from upcoming seasons, details of newsXpress offers and examples of newsXpress branding.

The Best Loyalty Program in the Newsagency Channel

magazine-club.jpgThe newsXpress Magazine Club Card offers genuine reward for genuine loyalty. Since 2005 this newsagency loyalty promotion has provided newsXpress stores with an excellent point of difference. A bankable point of difference when you look at magazine performance in newsXpress stores.

While marketing collateral and engagement around the offer has evolved, the core levers of the loyalty program have remained unchanged. As newsXpress known, when you’re onto a good thing, stick with it.

Key to the broader success of the magazine Club Card is the additional sales in other categories.  These are driven from the excellent magazine traffic.

This newsXpress exclusive promotion sets our retail outlets and the overall group apart from other newsagencies as well as other magazine retailers.

Feast featured at newsXpress Orange

feast-orange.JPGnewsXpress Orange has been featuring the launch issue of Feast magazine from SBS and Pacific Magazines with this tactical placement at the end of a magazine aisle.  This promotional display is in addition to the Feast display unit being strategically placed elsewhere in-store.

Pacific magazines is a strategic partner of newsXpress, our members proactively support Pacific titles and leverage special opportunities like the launch last week of Feast magazine.

Feast is an excellent addition to the food section of our magazine department.

Meeting with newsagency suppliers

at-jasrobwa.JPGnewsXpress National Merchandise Manager took the opportunity of the GNS Market Fair in Perth last weekend to meet with Jason Skodt of Australian Telecom, the newsXpress preferred supplier of phonecards. As the platform behind our newsXpress Phonecard, AT are an important newsXpress preferred supplier. The trade show was an excellent opportunity to catch up and discuss strategy to help newsXpress make more money from this high quality and good value product.

We have more supplier meetings planned for this weekend at the GNS Market Fair in Sydney as well as the Gift Fair in Melbourne.

Mugs on the Run a HIT with Gen X at Watergardens

mugs-ontherun.JPGThe Mugs on the Run range of names mugs are selling well at newsXpress Watergardens.  From newsXpress preferred supplier Artique, this range of mugs is delivering excellent business, particularly with Gen. X shoppers.  Click on the image to see a much larger version of the photo.  The display is placed at the front of the store, facing into the shopping mall.

In addition to named mugs, there is a range with sayings such as I like It Hot, Savvy Sister and Now I Am Awake.  Customers love these, especially as gifts.

The Watergardens team has done a terrific job with ideal placement and supportive collateral behind the display. They are banking excellent results.

Click on the image.

Feast launch at newsXpress Emerald

feast-emerald.JPGnewsXpress Emerald in Queensland is promoting the launch issue of Feast magazine from SBS and Pacific Magazines with this counter display.  The simple Look is certainly helping draw attention to the magazine.

This terrific and high profile counter placement is in addition to promotion of Feast with food titles.

newsXpress is proudly supporting the promotion of this new magazine as part of our strategic partnership with Pacific Magazines.

Launching Maxim at newsXpress Orange

maxim-orange.JPGnewsXpress Orange has been supporting the launch issue of the Australian edition of Maxim magazine with this terrific in-location display.

In-location displays not only draw attention to a title you wish to promote, they also draw attention to a section off the magazine deportment as well as educating customers about the usual location for a title.

Maxim is a newsXpress featured magazine title this month, we are supporting the the publisher with displays in newsXpress stores to help launch this new title for Australia.

Supporting New Idea Masterclass

mclass-indoor.JPGnewsXpress Indooroopilly and newsXpress stores around Australia have been supporting New Idea Masterclass with excellent in-store placement of this new title. From newsXpress Strategic Partner Pacific Magazines, this title is a valuable addition to the food titles we have in-store.

With food performing so well for us, we are happy to have fresh products around which to drive further growth.

Gary Mehigan Donuts

meighan-donuts.JPGnewsXpress suppliers and team members were thrilled at one of our recent supplier forums to be able to taste the famous and utterly divine Gary Mehigan (from MasterChef) donuts. Indeed, the donuts on the menu were a factor in our choice of venue – at Gary’s famous Fenix conference centre next to his restaurant. The donuts were worth it.

Gary’s donuts are a wonderful memory for those of us who partook. While we work hard here at newsXpress, we know good food when we taste it!

Promoting Optus Mobile Phones With Newspapers

optus-papers.JPGnewsXpress Knox at Knox City Shopping Centre in Victoria has been promoting a range of Optus handsets and $2 SIM cards at the counter, in front of daily newspapers.

This in-the-way tactical placement is working. Shoppers will purchase a SIM card or a handset on impulse. The bonus is extra Optus mobile phone recharge business and the bonus 100% increase in commission for this.

newsXpress has negotiated a valuable corporate deal for newsXpress stores which unlocks bonus commission and access to excellent product deals … proving the value of newsXpress membership in another way.

This small formal impulse display unit makes it easier for newsXpress members to change the location of the unit and thereby combat store blindness and drive sales.

Clever placement of New Idea Masterclass at Ballarat

masterclass-ballarat.JPGnewsXpress Ballarat very cleverly placed their promotional unit for the New Idea Masterclass one-shot title next to their display of Baked & Delicious. This was a smart move as the two titles work together and could sell to the same shopper.

With these displays placed at the front of the newsagency, they were seen by all shoppers entering the store.

Sometimes it is not the attractiveness or size of the promotional display but its location which is more important to its sales success.

Baked & Delicious at newsXpress Ivanhoe

baked-ivanhoe.jpgnewsXpress Ivanhoe has been promoting the launch issue of the new Baked & Delicious partwork series with this excellent display facing shoppers as they enter the newsagency.

This promotional display, which was in place for a couple of weeks, was big and bold, perfect for leveraging the high profile national TV campaign being run in support of this new title.

Being such a busy shop in the main street of Ivanhoe (Victoria), this display would have been seen by many shoppers and those passing the business.  Well done to everyone involved at newsXpress Ivanhoe.

Optus Handset Rollout Throughout newsXpress Channel

optus-dancefloor.JPGAll newsXpress stores have received stocks of Optus handsets along with excellent marketing collateral. This national group-wide promotion gives newsXpress outlets an excellent opportunity to leverage current excellent Optus advertising.

Connecting our stores with a successful national brand like Optus continues the newsXpress commitment to well known national brands. It also unlocks for newsXpress members valuable bonus commission for over the counter recharge business.

So, while newsXpress stores are positioning themselves to win good Optus recharge business, they are also positioning themselves to win excellent bonus revenue from Optus recharge sales.

We appreciate the work from our friends at Jenlist as well as Optus for making this opportunity come alive for newsXpress members.

Feast magazine promotion at Eli Waters

feast-eliwaters.JPGnewsXpress Eli Waters is promoting feast magazine with a terrific aisle end display facing out into the newsagency.  The display is striking, set to capture good sales for this new magazine (launched yesterday) from SBS and Pacific Magazines.  Feast is featuring in newsXpress locations right across Australia.  Click on the image to see a larger version.

Food Title Promotion at Leongatha

cookbook-leongatha.JPGnewsXpress Leongatha has been promoting food book and magazine titles with this display on the dance floor area heading toward the counter. By offering a range of titles in a visually appealing and attention grabbing display they are driving sales of food titles.

Pitching range like this is important in the food space, it promotes the business as the go to place for this category.  Shoppers who want to see more will looking the magazine or book department – this display at newsXpress Leongatha is about showing the range outside its usual place.

Toys Selling Well in Gatton

toys-gatton.JPGnewsXpress Gatton is enjoying good sales from their toy department.

Thanks to great deals available from newsXpress preferred suppliers, members like newsXpress Gatton have excellent buying opportunities with which to fill their shelves and drive excellent business.

Many newsXpress members are enjoying good success with toys thanks not only to the great buying but also the marketing support through our newsXpress collateral pack.

newsXpress Love at the GNS Market Fair in Perth

gnswanx.JPGnewsXpress had a large stand at the GNS Market Fair in Perth yesterday.  The stand was run by our Ben Kay and Rob Henderson.  They met with plenty of prospective newsXpress members, existing members and industry suppliers.

The Market Fair was an excellent trade show with a steady stream of newsagent visitors across the day.

Our stand featured banners promoting our strategic partners as well as our 125 preferred suppliers.  We also had our marketing collateral for coming seasons – Father’s Day, Halloween and Back to School –  on display.

The stand played a slide show with some of our newsXpress success stories.  It also featured a sit down area for people to relax and discuss newsXpress.