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EXCLUSIVE: Better Homes & Gardens Recipe Collection

Here is another EXCLUSIVE to newsXpress.

The Better Homes and Gardens Recipe Collection is out now and available only over the counter at newsXpress stores.

This luxurious recipe book is packed with wonderful content. It is a perfect gift for anyone who loves to cook. It is an ideal family gift.

At just $39.95, the Better Homes and Gardens Recipe Collection is an excellent value christmas gift.

Being EXCLUSIVE to newsXpress, newsXpress members are actively promoting the recipe book in prominent locations, to make the most of the exclusivity.

While it has been out for just a few days, this recipe book is already selling well.

We are grateful to our Strategic Partner Pacific Magazines for providing us with this opportunity.

newsXpress offers cash for Christmas to magazine shoppers

With newsXpress Strategic Partner Pacific Magazines, newsXpress is running a Cash for Christmas promotion exclusively across our retail network. Giving away $1,000 each week, this campaign is driving traffic and sales in newsXpress stores.

The photo shows one of the displays last week at newsXpress corporate store at Watergardens Town Centre in Victoria.

Promoting this exclusive to newsXpress campaign shows the point of difference of our retail network and helps us leverage incremental business as a result.

In addition to the weekly shopper cash prizes, there is also a prize for a lucky newsXpress member.

newsXpress stores have access to excellent external marketing tools thanks to the resources of Pacific magazines. These include a TXT marketing feature which can be used to attract shoppers to the business.

This whole campaign is about ramping up traffic and sales in the lead up to Christmas. It is another example of the value of being part of newsXpress.

HOT Ink! drives ink sales for newsXpress newsagents

The latest HOT Ink! campaign run by newsXpress has been a terrific success by all accounts, delivering new traffic in pursuit of great deals for brand name ink. This new traffic is also buying Christmas and other items, leveraging bonus value from this HOT Ink! campaign.

HOT Ink! continued to deliver the benchmark for ink in newsagencies: excellent brand name products at competitive prices, delivering healthy margin and backed by direct mail, online and TV advertising.

From country towns to shopping centres, newsXpress members are making the most of the ink offer through newsXpress. From ranging advice through to in-store marketing, the newsXpress ink strategy delivers excellent results again!

newsXpress Riverlink wins award again

Congratulations to newsXpress Riverlink for winning BEST SPECIALTY RETAILER in Quest Ipswich Business Achiever Awards last night.

This is the fourth year in a row!

Well done to the newsXpress Riverlink team! They work hard at creating an excising, enjoyable and valuable retail opportunity for shopper sin the Ipswich region.

This award is well deserved.

newsXpress Riverlink takes on just about every newsXpress promotion and opportunity. They embrace change and offer a retail experience which fun, exciting and commercial.

Boxed Christmas cards at newsXpress Streaky Bay

newsXpress Streaky Bay in South Australia has the newsXpress branded boxed Christmas cards on show in a good location in-store. These RSPCA supporting Christmas cards form a key part of the Christmas card offer at newsXpress Streaky Bay and newsXpress stores around Australia.

The designs of the newsXpress boxed Christmas cards are EXCLUSIVE to newsXpress. The RSPCA shows our group and our individual stores as supporting a much-loved charity. The boxed cards themselves offer excellent value to the shipper and to the retailer as well.

newsXpress is proud to have delivered innovation, exclusivity, margin and opportunity with the range of boxed cards this Christmas.

Christmas TV commercial finalised

The newsXpress creative team and our friends at the Nine Network have finalised our very latest newsXpress TV commercial. This new commercial will run for two weeks and will promote newsXpress stores as a destination for Christmas buying.

2012 will draw to a close with newsXpress having been on TV more often in more cities than any other newsagency marketing group!

Christmas at newsXpress Ballarat

newsXpress Ballarat has Christmas on show in a high traffic location. Part of their display is shown in the photo featuring the Hallmark Jingle the dog and the Hallmark Merry-Okee items. These are two features of a very interactive Christmas this year … delivering an excellent point of difference for newsXpress stores compared to other stores.

As Hallmark has shown over the last two years, interactive sells – in cards, books and albums. The Jingle the dog book takes the opportunity to a new level, making for some fun in store. There is nothing like an interactive dog to make for a buzz in-store at Christmas!

Christmas at newsXpress Engadine

newsXpress Engadine in New South Wales is promoting Christmas with excellent use of the marketing collateral provided by the group. This marketing collateral supports products from the newsXpress Christmas catalogue as well as other gifts and the range of Hallmark Christmas cards.

The Christmas collateral from newsXpress included these A1 posters as well as two other sets of colour posters: A3 and A4. This range of collateral helps stores connect with Christmas in a range of ways and with consistency.

newsXpress Wetherill Park supports Christmas Cash promotion

newsXpress Wetherill Park is promoting the exclusive to newsXpress Christmas Cash giveaway which is being run by Pacific Magazines.

Thanks to this exclusive promotion, newsXpress shoppers will share $4,000 in cash prizes and newsXpress members will share from a separate cash prize pool.

This promotion is an excellent example of newsXpress / supplier engagement, pursing a win win win. A win for our supplier. A win for newsXpress members. A win for newsXpress shoppers … the most important people in this campaign.

The promotion is being supported with in-store marketing collateral as well as valuable external marketing.

Offering valuable cash prizes is terrific … especially in the lead up to Christmas.

newsXpress Knox engages with Pacific Magazines promotion

newsXpress Knox is engaging with the Pacific Magazines Cash for Christmas promotion which is being run exclusively through newsXpress stores. The store is promoting the campaign in a number of way: with this in-store display, at the counter and at the front of the business.

Like other newsXpress members, this store is chasing opportunities for shoppers to win the cash rewards which are on offer … showing off a point of difference for this outlet at Knox City Shopping Centre compared to other magazine outlets in the centre.

This exclusive to newsXpress campaign is driving magazine sales and delivering wonderful rewards for newsXpress shoppers.

Christmas sales strong at newsXpress Watergardens

newsXpress Watergardens is reporting excellent sales of Christmas products. With this display and other promotions in-store, Christmas stock is moving quickly.

Facing into the mall is a display of known brand products. These are pulling nice traffic and this is generating some excellent business.

With the Christmas catalogue just hitting now and TV to kick in soon, Christmas is set to reap excellent rewards for newsXpress members, delivering excellent incremental business and re-introducing newsXpress stores to shoppers in their area.

newsXpress is thrilled to be acting as one with the Christmas offer common across the group. This has enabled a consistent catalogue, in-store and TV marketing campaign … showing the value of a unified group of newsagency businesses working together to make the most of this highly valuable season.

newsXpress Engadine expands gift offer

newsXpress Engadine has expanded the range of gifts on offer, presenting an excellent selection of gifts from newsXpress preferred suppliers.

As the photo shows, the enhanced grift range makes for an excellent display in the store, leading into the greeting card department.

newsXpress has preferred supplier relationships with close to one hundred suppliers offering gift products. This provides newsXpress members with an excellent range of gifts from which to choose, enabling buying to local needs to be undertaken.

The newsXpress merchandise team is able to guide newsXpress members on their gift buying, helping newsagents and their employees to expand into this important department … but in a way which does not detract from the core categories which remain vitally to the health of a newsagency.

The expanded gift range at newsXpress Engadine is a testament to newsXpress members who want to grow their businesses working with opportunities presented by newsXpress for mutual benefit. It speaks to the importance of guidance to enable the leveraging of opportunities found in preferred supplier product lists.

newsXpress Christmas items selling fast!

The newsXpress merchandise team is receiving reports from newsXpress members of more sell outs of popular Christmas lines. The latest feedback from yesterday reported excellent sales of The Pudding Lady range, Lolita Glasses and Beanie Kids.

The newsXpress 2012 Christmas catalogue has only just started and already we have sell outs! This is great news!

EXCLUSIVE marketing campaign in newsXpress stores

Check out the display created at newsXpress Riverlink in Ipswich Queensland promoting a shopper offer in support of the weekly magazines from newsXpress strategic partner Pacific Magazines.

newsXpress stores and shoppers will share $5,500 in prizes in this EXCLUSIVE marketing camping.

In addition to excellent in-store displays, like this one at newsXpress Riverlink, traffic is being generated for newsXpress stores through a professional external database marketing campaign.

Hitting at the right time of the shopping cycle – offering cash for Christmas – this campaign is part of a bigger and more integrated marketing campaign being run by Pacific and newsXpress.

newsXpress members are engaging by creating excellent displays and embracing other in-store promotional opportunities.

Using newsXpress Christmas collateral

newsXpress Castle Towers, like newsXpress stores across Australia, is using the newsXpress supplied Christmas marketing collateral to dress the store for Christmas and promote not only the season but also the terrific deals on offer in newsXpress stores through this important retail season. In the photo you can see excellent use of the collateral down a key aisle.

In the marketing collateral pack, newsXpress provided high quality posters in three different sizes, all printed double-sided.

This Christmas marketing collateral pack was provided as part of the newsXpress seasonal pack to newsXpress members, delivering excellent resources with which newsXpress members can dress their businesses for each of these seasons.

EXCLUSIVE: Pacific Magazines promotion for newsXpress newsagency locations

newsXpress stores across Australia are participating an exclusive promotion with newsXpress strategic partner Pacific Magazines which officially kicks off on Monday.

newsXpress Knox, one of our corporate stores, has started promoting the offer this weekend with this in-store display.

With more than $5,000 in cash prizes for newsXpress members and their customers being given away, this is a value-packed promotion which will bring a buzz to newsXpress stores in the lead up to Christmas trading.

Being backed with external marketing designed to drive shoppers to newsXpress stores for the exclusive offer, we are sure to see a bounce in shopper traffic.

Each newsXpress store has been provided excellent collateral by Pacific Magazines with which to promote the exclusive offer. There is also a coupon for printing on receipts from the Point of Sale system.

This is the newsXpress difference in action – promoting externally to drive new traffic into the business and leveraging this with excellent in-store marketing tools to make the most of the extra traffic.

Kicking off this program in time to leverage the newsXpress Christmas offer helps all newsXpress members make more from the opportunity.

newsXpress is thrilled to have this exclusive opportunity from Pacific Magazines and proud to be able to help newsXpress members make the most of it. This is an excellent example of newsXpress working with a partner to pursue a win win and to show off newsXpress stores as having a valuable point of difference.

newsXpress drives traffic using exclusive newsletter

newsXpress members are promoting their businesses with the exclusive-to-newsXpress In Store Offers newsletter. Published fresh every month by our marketing team, the newsletter is used by newsXpress members to communicate with account customers, update over the counter retail customers and draw traffic from traffic passing by.

Delivered to newsXpress members in a form which enables easy personalisation, the In Store Offers newsletter promotes products from newsXpress preferred suppliers which are a feature of the season.

Connecting with our TV, in-store radio and other media campaigns, this newsletter is part of an overall national marketing strategy which connects all newsXpress stores. It demonstrates a consistency of message and focus by newsXpress on behalf of retail and supplier partners.

The newsletter is published to members prior to the end of the month so that it can be sent out with customer accounts.

The latest newsletter promotes several excellent value deals which are delivering terrific traffic and valuable margin in the lead up to the Christmas season.

Jingle the dog promotion at newsXpress

The Jingle the dog offer from Hallmark Cards which is being offered right across the newsXpress network is working a treat, especially in outlets which are promoting the unique interactive product in high-traffic locations.

newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting Jingle the Dog from Hallmark with this behind the counter display. This display piques interest from shoppers at the counter and this can help drive impulse purchases.

Leveraging promotion by Hallmark, the Jingle the Dog displays across newsXpress stores reinforce our connection with a national brand and make shopping safer and easier from a consumer’s perspective.

National brands reflect value and value is an important newsXpress point of difference.

Christmas books a hit … already

Books delivered risk free to newsXpress members as part of our Christmas package are already delivering excellent sales. We have heard from several newsXpress members about excellent early sales of books in the Christmas gift pack Thi is long before our TV and other advertising has hit. Looks like another great Christmas for newsXpress members.

Woozie wine glass coolers fun and popular

These fun wine glass insulators are proving to be a terrific impulse purchase gift at newsXpress Cairns Central. Located at the front of the shop on an aisle end, they are an easy additional purchase for shoppers browsing the busy and gift-fulled store.

The Woozie wine glass coolers are an example of the broad range of gifts available from newsXpress preferred suppliers. We have impulse lines through to high end gift lines … covering a broad range of price points and catering to many different give giving occasions.

One of the best ways to build shopper loyalty is to provide shoppers with a constantly changing shopping experience based around fulfilling needs and having fun on the way through. newsXpress Cairns Central certainly provides this, delivering an excellent retail experience through a broad and enticing range of gifts as well as more traditional newsagency lines.