mark | newsXpress Blog

Ten new members for newsXpress

Newsagency marketing group newsXpress announced the details of ten new members at its recent round of member meetings.

Ben Kay, newsXpress General Manager, personally acquired these new members for newsXpress. Leveraging his 20 years experience in the newsagency channel and articulating the value of newsXpress membership, Ben was able to show why being part of a value and values based group such as newsXpress was good for business and good for all business stakeholders.

I am thrilled to bring another ten newsagencies to the growing newsXpress community, commented Ben Kay. Our whole of business help for newsagents and their businesses is what sets us apart and what brings genuine value to the relationship.

The new newsXpress members include a good mix of high street and shopping centre businesses – in capital city and regional locations.

Not resting on these laurels, newsXpress is getting closer to announcing further new members.

newsXpress Orange Embraces Retro Products

newsXpress Orange has a stunning and compelling display of retro products on show at the front of the newsagency, attracting plenty of shoppers and riving good sales. What a stunning display! Unlike anything you would see in a traditional newsagency.

Paul and the team at newsXpress Orange have every reason to be proud of good buying and excellent merchandising of this range from one of our newsXpress preferred suppliers.

Yes, retro is in … at newsXpress Orange.

On the display itself, it is an example of excellent in visual merchandising. It tells a wonderful and cohesive story. It connects emotionally with the theme. The result is sales, as should be the case with any such display.

newsXpress Fernvale Promotes Ink

newsXpress Fernvale is making the most of the latest HOT ink! campaign with a terrific behind the counter display promoting great value HP, Canon, Epson and Brother ink.

Fernvale shoppers are luck to have newsXpress Fernvale as the place to shop for quality and value based ink.

This behind the counter display taps into the HOT ink! brand, makes shopping safe and shows off ink as an impulse purchase item at the sales counter.

The latest HOT ink! promotion is running in newsXpress stores right around Australia.

Baked & Deliciious a new partwork opportunity

newsXpress is working with its members to maximise potential for the new Baked & Delicious part series which launches in July. Through exclusive services, newsXpress if driving added value for newsXpress members, added value designed to help newsXpress members bank more dollars from this title.

The multifaceted newsXpress magazine strategy is packed with ways newsXpress members can leverage exciting new title opportunities like this one. newsXpress members have a few days to respond with information sought on behalf of the distributor – to make the most of the opportunity.

newsXpress Gatton Has Fun With State of Origin

The team at newsXpress Gatton has been having fun with promoting State of Origin products for the last few weeks. This simple display in a high traffic location can add valuable dollars to even the smallest sale.

Driving sales basket efficiency is something we talk about often at newsXpress member meetings, providing advice and tips for members to help them consistently achieve above average shopping basket penetration and this, in turn, makes their businesses more valuable.

Biodegradable bag launched by newsXpress

newsXpress last month, at its one day member conference and trade display in each state, launched a fully biodegradable newsXpress branded plastic bag. This environmentally conscious move by newsXpress has been embraced by newsXpress members with many orders placed for the bags.

In addition to this being a proactive environmentally caring move in the part of newsXpress, the new bag carries the newsXpress branding and engagement message out of newsXpress shops and into the community, extending the reach of our brand beyond our retail network.

The new branded bag is part of a broader strategy by newsXpress to strengthen the representation of our singular national brand. Greater use of branded bags by our sores better positions newsXpress members to leverage our soon to launch national TV campaign.

Animated Plush a Hit at Riverlink

These animated plush dogs have been a hit at newsXpress Riverlink with the store selling 24 in just a matter of days.

Released at our last trade display which accompanied the one-day member meeting, these excellent margin plush items have generated excellent traffic and sales not only for newsXpress Riverlink but many newsXpress stores across the country.

Like a smart retailer enjoying a good thing, Riverlink ordered more of these plush items … they work a treat at the front of the store.

Massive Art Sale at Sunbury Square Drives Excellent Sales

newsXpress Sunbury Square has been enjoying excellent sales from its Massive Art Sale featuring products from newsXpress preferred supplier Mont Marte. Thanks to a special newsXpress buying day recently, newsXpress members had access to excellent deals for far better than the usual good margin. The team at newsXpress Sunbury Square has been using the art sale to drive traffic from within the shopping centre as well as to attract impulse purchases from regular customers.

A display like this shows the offer from the business as being fresh and competitive. It combats what Australian shoppers think about the average newsagency.

Magazine Display of the Week: newsXpress Riverlink

This display promoting Women’s Weekly Health from ACP magazines in our magazine Display of the Week. It is in an excellent, high traffic, location and it is attention grabbing. The value proposition is clear. Shopping from the display is easy.

We like the display for these reasons and that it presents the title in a professional way which shoppers are unlikely to encounter in supermarkets or other outlets … as well as many newsagencies.

Well done to all at newsXpress Riverlink for putting this display together.

Shelf Talkers Set Help Promote Hot ink! Campaign

In addition to a terrific catalogue promoting the latest HOT ink! campaign which has just started, newsXpress has delivered to stores professional shelf talkers to help drive in-store promotions of the broad range of ink on offer.

We know from past experience that professional shelf talkers help drive sales. They improve the shopper experience, lift the look of the ink department and make product placement easier.

newsXpress provides shelf talkers for HOT ink! campaigns to members at no cost.

Covering the bases and delivering valuable bonus collateral is part of what a good newsagency marketing group does.

Promoting the My Family Stickers from The Sticker Family at Knox

newsXpress Knox is promoting the My Family stickers range from The Sticker Family at the front of the newsagency, facing into the shopping mall. This placement is the ideal placement for promoting the My family stickers as it attracts shoppers from across the mall to the shop.

By placing the My Family stickers pull up banner in front of the card department, the Knox team is subtly suggesting that the My family stickers could also be purchased as a gift … as the store has seen. Shoppers can buy the gift (stickers) and a card and be done with a complete gift in one shopping experience.

Sales of the My Family stickers range at newsXpress Knox continue to be excellent, adding hundreds of dollars of gross profit to the business every week.

Homewares Range Promotion at newsXpress Sunbury Square

newsXpress Sunbury Square is promoting an a range of homewares from a newsXpress preferred supplier with this display facing on to the dance floor of the store.

Situated to leverage additional sales from greeting card shoppers, this display has been working well for the business, helping to drive shopper efficiency and lift the overall margin achieved by the business.

Of the 118 preferred suppliers in the newsXpress supplier portfolio, more than half are in the gift space, delivering to newsXpress members excellent diversity with which to drive sales efficiency and overall business margin.

Promoting Cats at newsXpress Watergardens

newsXpress Watergardens has been promoting this excellent range of cat themed tins from Tinco with terrific success. Displayed at the front of the store, the cats have been successful in attracting new shoppers as well as adding to the baskets of shoppers already in-store. The cat tins have broad appeal. From a retailer perspective they are good value as they are purchased as gifts and by shoppers for their own use. They offer a genuine point of difference to what shoppers see in nearby gift shops.

The newsXpress Watergardens display has some excellent visual merchandising features to connect with the cat theme. This makes for a more appealing and financially rewarding display.

Gifted Bears Make for the Perfect Gift

The Gifted Bears range, situated next to the greeting card display, is proving to be an excellent seller in our newsXpress corporate stores. Offering a simple and value priced gift for almost any gift occasion.

Covering gift giving occasions such as graduation, get well, thank you, love you, hug you, aged birthdays and many more, the Gifted Bears range sells well alone or in association with a greeting card. This is why we recommend location near the greeting card range.

newsXpress members had access to the Gifted Bears range at a very special price at the recent one-day member meetings held around the country, offering a bonus margin opportunity for the popular range – delivering yet another newsXpress difference.

Promoting International Father’s Day

newsXpress stores have been promoting International Father’s Day thanks to product and merchandising support from Hallmark Cards. Just a week from today, our members have been able to sell cards in time for posting overseas to make it in time for the special day. By supporting a wide variety of card giving occasions, newsXpress members are able to reinforce our group as the go to retail banner for all card giving occasions.

Promoting the newsXpress Phone Card as a Gift

The newsXpress Phone Card is proving to be popular as a gift in newsXpress stores.

While the newsXpress Phone Card sells well as a traditional phone card, it also sells well when offered as a very special gift … the gift of conversation between friends and loved ones. This is where engaged newsXpress members are driving extra business – selling the phone card to people who were not looking to purchase a phone card but were shopping for a gift.

By selling personal and often heart-felt connection offered by the phone card, newsXpress members take the offer into a completely different space where there emotion is the gift and the connection. All of this is done proudly around the newsXpress brand.

New HOT Ink! Campaign Kicks Off

Today, June 11, 2011, is the start of a new HOT Ink! campaign across the newsXpress retail network. Our stores are offering brand name ink and toner at competitive prices and with an excellent margin. We are supporting the HOT Ink! campaign with catalogues delivered to homes around newsXpress locations, in-store promotion and a range of other engagement.

Thanks to support from major ink and toner brands and our wholesaler suppliers we are able to deliver a tremendously valuable traffic-driving campaign which sets newsXpress and its members apart.

newsXpress has been running ink campaigns since 2005. HOT Ink! continues to evolve and the latest campaign delivers excellent, valuable and differentiating initiatives.

Promoting Optus handsets at newsXpress Fernvale

newsXpress Fernvale promotes their range of Optus handsets out the front of the newsagency with this tactically located display at the entrance to the business in a location passed by customers heading to purchase Golden Casket lottery tickets.

The display unit is provided by Jenlist, a newsXpress preferred supplier. Jenlist generously supports newsXpress and its members with access to competitive product and valuable insights with which to turn this product than might otherwise be the case.

By selling Optus handsets and SIM cards, newsXpress Fernvale is able to access better commission for Optus mobile recharge business … making the Optus / Jenlist even more valuable for newsXpress Fernvale.

The stand in the photo is just one of a range of Optus product display cabinets available to newsXpress members through Jenlist. At the other end of the scale is the store within a store concept where a newsXpress store takes on the full range of Optus products and services. We have newsXpress stores which have taken on this and are enjoying valuable new business as a result.

Preparing for HOT ink! at newsXpress Gatton

newsXpress Gatton has refreshed their ink offer in advance of the latest newsXpress exclusive HOT ink! ink and toner campaign which kicks off tomorrow in newsXpress stores right across the country.

Refreshing the range based on local sales trends and in line with advice provided surrounding each HOT ink! offer is something all proactive newsXpress members do, to make the most of each HOT ink! marketing campaign.

Thanks to support from our three supplying wholesalers and national brands such as Epson and HP, newsXpress members are able to offer brand name ink and toner at competitive prices. Key to success with this is a well stocked and laid out display.

Mid Year Gift Sale at newsXpress Bairnsdale

newsXpress Bairnsdale has been running a Mid Year Gift Sale, using newsXpress provided collateral on their street front window to promote this.

The professionally designed collateral is part of the newsXpress Marketing Toolkit launched to newsXpress members earlier this year. This is the most comprehensive set of marketing tools ever created for newsagents. It is exclusive to newsXpress.

The team at newsXpress Bairnsdale has made excellent use of the collateral to promote their Mid Year Gift Sale, seizing the opportunity to clear out stock.