Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Stunning newsXpress Middle Park display

Check out the display created by the team at newsXpress Middle Park in Queensland for promoting the Sunday Mail newspaper.

this is a big, bold and exciting display, certain to drive shopper engagement not only in the promotion but in the business more widely as it is so exciting.

newsXpress members are regarded by many newsagency suppliers as the best of the best … proactively engaging in promotional opportunities – the the Hot Wheels campaign in the Sunday Mail.

Well done to everyone involved at newsXpress Middle Park in such a wonderful display.

Promoting $10,000 cash price from Pacific Magazines

newsXpress Beers Port Lincoln in South Australia is promoting the 10,000 in cash prizes on offer from our friends at Pacific Magazines – New Idea, Who, That’s Life and Better Homes & Gardens – with these tactically placed display units in-store – placed between the entrance and newspapers.

Selling the magazines and getting shoppers to enter the $10,000 cash prize competition helps drive magazine sales and builds our marketing database for future campaigns.

This campaign is an excellent win win for newsXpress members and is certainly helping us drive excellent sales for our businesses and for Pacific Magazines.

Maped school stationery at newsXpress Wollongbar

newsXpress Wollongbar has been promoting the Maped range of school stationery in store during back to School and beyond.

This wonderful range of stationery is proving to be a valuable out of season hit for newsXpress stores, driving traffic sales and growth, delivering excellent results for our businesses.

Maped products are loved by customers not only for their design and environmental credentials but also for their value. They are better than any cheap China product stationery being sold around the place.

newsXpress stores like newsXpress Wollongbar are proud to carry the Maped range.

Promoting Pacific Magazines at Streaky Bay

newsXpress Streaky Bay is promoting the cash prize giveaway from Pacific Magazines with this terrific in-store display.

The $10,000 giveaway is an excellent prize from our Strategic Partner Pacific magazines. Promoting it boldly like this not only helps sales, it helps newsXpress members show off the value of magazines in and to the newsagency business.

This is an excellent promotion hitting at a good time of the year.

newsXpress Streaky Bay is the best place to shop for magazines in Port Lincoln in South Australia.

Maped at newsXpress Singleton Heights

newsXpress Singleton Heights has added the high quality good margin Maped range of stationery to the stationery department in-store.

As the only authorised Maped stockist in the newsagency channel, newsXpress stores have a wonderful point of difference opportunity around a trusted and respected brand, a brand which is being promoted in national advertising – tagging newsXpress.

By promoting the Maped school stationery range, newsXpress Singleton Heights is connecting with a wonderful national promotion and brand and making the most of the newsXpress opportunity.

Promoting Virgin Mobile Broadband offer

newsXpress Watergardens has been promoting the newsXpress exclusive Virgin Mobile Broadband offer with this in-store display featuring one of the scooters on offer as a prize for the newsXpress EXCLUSIVE promotion.

In addition to the in-store theatre and excitement of the scooter on the shop floor there is the benefit of promoting the valuable Virgin Mobile offer which separates our business from other retailers in the centre.

newsXpress stores create exciting in-store displays, often setting their businesses apart from other newsagencies.

Charm It charm bracelets and charms in newsXpress stores now

newsXpress stores have taken on the Charm It brand of charm bracelets and charms with some already reporting excellent sales success. These cute products appeal to young girls and are being sold easily from the sales counter as well as the gift department in-store.

Promoted through a newsXpress preferred supplier, the Charm It range is another example of the newsXpress commitment to grand paying off handsomely for newsXpress members and our preferred supplier partner.

Exclusive deals and preferred supplier arrangements are just part of the newsXpress point of difference … adding value of our member businesses every day.

Connecting with St Patrick’s Day

newsXpress Milson’s Point has had (and is having) fun connecting with St Patrick’s Day this year.  With a terrific range of product on offer from newsXpress preferred suppliers they have been able to crate this display as well as some terrific window displays with which to lure traffic from off the street.

Minor seasons such as St Patrick’s Day presents newsagents with an excellent opportunity to drive traffic at a time when major retailers tend to drop the ball. This is where newsXpress and its preferred supplier suite can help.

Lolz hip stationery at newsXpress Parkmore

Check out the range of very cool Lolz stationery at newsXpress Parkmore in Victoria. Sourced through one of our newsXpress preferred suppliers, the Lolz stationery range is fun and functional – brightening the traditional stationery offer in a newsXpress newsagency compared to what you see elsewhere.

The Lolz range at newsXpress Parkmore is well displayed and presents the business with an excellent and valuable local point of difference.

Lolz is another brand supported by newsXpress in our brand commitment. We understand and respect the position of brands. A good brand drives loyalty and good word of mouth for the business.

newsXpress members loving the Sydney gift fair opportunity

newsXpress members attending the Sydney Gift Fair over the last few days have benefited from newsXpress assistance with supplier connection. We hosted a drinks evening and caught up with members through the days. Connecting exclusively with our members in a co-ordinated approach has produced better outcomes for our members.

New positions help boost newsXpress infrastructure

Newsagency marketing group newsXpress has announced details of two new staff members joining the team promoting and managing newsXpress.  Enhancing the skillset of the group and the resources delivering results for newsXpress members, the two new team members make newsXpress more valuable not only for our members but also more valuable for our supplier partners.

The two new roles were created in response to the expansion of the group and the services it offers newsagency members.

newsXpress will be introducing the new team members at our national conference in Melbourne next week.

Beanie Kids Easter promotion at newsXpress Ballarat

newsXpress Ballarat has the newsXpress Beanie Kids Easter promotion setup in-store and facing shoppers as they enter the newsagency.

Being promoted nationally across all newsXpress stores, the Easter Beanie Kid products are sure to be a sell out hit … just like the Christmas Beanie Kid packs sold out across our retail network.

newsXpress supports respected and well-known brands like Beanie Kids because brands drive traffic and sales. As a national brand ourselves we understand the importance and value of brands.

While cheap China product can sometimes carry a better margin, shoppers are less likely to remember where they purchased a product on price compared to where they purchased a brand they know and love. Anyone can differentiate on price. few can differentiate around respected brands … like Beanie Kids.

Maped stationery products continue to sell well

Long after Back to School is over as a season, newsXpress newsagency stores are supporting the Maped range with great displays and in-store locations.

Maped is a year-round range … quality European made stationery with a higher than average for stationery margin thanks to newsXpress negotiation.

As the only authorised stockist of Maped products in the newsagency channel newsXpress members are positioned to do very well.

The photo shows the Maped range on show at newsXpress Lismore Square in New South Wales  – another excellent place for purchasing quality Maped products.

Virgin Mobile Broadband promotion at East Maitland

newsXpress East Maitland is another of the newsXpress locations which has been promoting the Virgin Mobile Broadband offer in-store diving sales of Virgin Mobile products and providing shoppers an opportunity to win one of two scooters valued at over $2,000 in a newsXpress exclusive in-store promotion.

We are thrilled to bring such exciting retail competitions and margin boosting opportunities to newsXpress members.

Promoting Better Homes and Gardens at newsXpress Bairnsdale

newsXpress Bairnsdale has been promoting Better Homes and Gardens magazine with this excellent high-impac in-location display in-store.  It’s bold, attention-grabbing and successful. Having been up since the launch of the magazine it is the type of display which accounts for excellent success for Better Homes and Gardens at newsXpress Bairnsdale in country Victoria.

Better Homes and Gardens is from pacific magazines a strategic partner of newsXpress.  We have only two strategic partners – Hallmark Cards and Pacific Magazines.

Thanks to Pacific Magazines, newsXpress members have access to floor stock to enable us to get replenishment stock while other retailers sell out. This helps us achieve our fullest sales potential.

Displays like this one at newsXpress Bairnsdale for a key Pacific Magazines title is part of our commitment to support their titles. The reward is wonderful sales growth.

Virgin Mobile Broadband promotion at Wollongbar

newsXpress Wollongbar has been promoting Virgin Mobile Broadband at the entrance to the newsagency, right at the sales counter.  The Virgin Mobile offer is one which has been running right across the newsXpress network as part of a commitment around mobile recharge margin.  This simple tactical placement is all about driving brand awareness and leveraging impulse purchases of the Virgin Mobile Broadband offer.

Introducing gifts at newsXpress Rutherglen

newsXpress Rutherglen slightly trimmed display space allocated to magazines and introduced an expansion to the gift offer in-store – as shown in the photo.

The change at newsXpress Ruthergen was completed as part of magazine range review and the result, thanks to a small shop fitting change is this selection of homewares gifts next to magazines.

While we understand and respect magazines and their very important place in the product mix in a vibrant and growing newsXpress store, occasionally, thanks to a data based range review, we are able to unlock space for more product, This is what has been done at newsXpress Rutherglen – creating a win win … magazine sales growth and gift sales growth.

The move at newsXpress Rutherglen was achieved with a very small capital investment for a good commercial outcome.  This is excellent for the business and for the newsXpress preferred suppliers who now have better representation in the business.

retail today is all about serving the customer. This requires data based business decisions tweaking and finessing your business to serve your customers. This is exactly what is being done at newsXpress Rutherglen.