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Joining the Franchise Council of Australia

newsXpress has joined the Franchise Council of Australia, the peak body of franchise organisations in the country. Through this membership, newsXpress and its members will be able to tap into a vast knowledge base. newsXpress will also get to network with successful franchisors and discuss opportunities and learn from the experiences of others.

Joining the FCA is part of a series of measures taken by newsXpress as it structures itself for the next phase of our business development. 2012 has already been a busy year in this regard with a new operational structure, new employees, new member services, new members and new supplier deals.

The growth being achieved by the newsagency marketing and management group is delivering excellent commercial rewards as assessed by newsXpress members and newsXpress suppliers.

newsXpress is already actively participating with the Franchise Council of Australia on a number of fronts on behalf of our member community.

Another best practice Mother’s Day – newsXpress Woden

Check out the best practice approach to Mother’s day at newsXpress Woden in there ACT. From the clean and professional shop front you can see through to the rear of the store.

newsXpress Mother’s Day collateral handing from the ceiling highlights the Mother’s Day season within getting in the way of shopping.

newsXpress Woden is a wonderful looking shop where professional retailing delivers excellent results in a highly competitive shopping centre.

newsXpress announces more training opportunities for retail staff in newsXpress outlets

newsXpress has announced another EXCLUSIVE in-store training session for employees of newsXpress member businesses.

This session, later this month on the Sunshine Coast in Queensland will deliver training on visual merchandising and magazine management.

newsXpress members will send employees for the free training which will be delivered in a newsXpress member location. This is the real value of the training – delivering it to the people who directly work in these areas of newsXpress businesses.

The three hour training sessions in magazine management and visual merchandising will deliver skills which enable newsXpress store employees to better serve the businesses in which they work as well as build their personal portfolio of skills. It is practical and valuable training showing off the newsXpress difference.

This training is a new service developed and delivered by newsXpress this year at no cost to newsXpress employees.

newsXpress promotes Men’s Fitness magazine

newsXpress stores are promoting the latest issue of Men’s Fitness magazine with a free gift of a past issue of the magazine.

This special offer is designed to introduce shoppers to Men’s Fitness with bonus content in the form of a recent past issue of the title. Given the timeless nature of the articles, the free issue delivers excellent value for the same price.

Promotions include placement with newspapers, with meekly magazines and at the sales counter.

newsXpress Grovedale promotes Pacific Magazines

newsXpress Grovedale, like newsXpress stores around Australia, is promoting the Win a Barina Spark! competition with this bold display in a high traffic location.

Focused on titles from Pacific Magazines like That’s Life, New Idea, Who and Better Homes and Gardens, this display is all about driving sales … and driving sales it is.

We are hearing wonderful success stories from newsXpress members as they drive excellent business around this prize opportunity.

Since not all newsagents have this promotion, it’s an excellent opportunity for promoting a newsXpress point of difference with all newsXpress stores participating.

Best practice seasonal representation

newsXpress Cooma made excellent use of the collateral provided for Mother’s Day 2012. We feel that their embrace of the season to make it the clear and dominant message throughout the store represents a good example of best practice use of the material.

In providing landscape and portrait posters, newsXpress presented members with collateral to suite a range of occasions. As the photo shows, this part of newsXpress Cooma made good use of the portrait posters down each aide of the newsagency in Cooma.

Happy Mother’s Day

To all the mothers, grandmothers, friends, mentors and others who provide a mothering support and spirit…

Wonderful Mother’s Day gifts at newsXpress Woden

newsXpress Woden has been offering an excellent range of gifts for Mother’s Day including this range from newsXpress preferred supplier Gibson.

Placed on a high-impact aisle end, the Gibson range faces shoppers as they enter the business. It’s a nice and valuable part of the Mother’s day range at the wonderfully stocked and merchandised newsXpress Woden store.

newsXpress members like the Gibson gift range for its diversity not only at peak seasonal times like Mother’s Day but also through the year for regular gift giving occasions.

newsXpress Woden represents best practice when it comes to gift ranging. Congratulations to the team.

Great Mother’s Day at newsXpress Cooma

newsXpress Cooma has been offering a terrific range of cards and gifts for Mother’s Day 2012, leveraging the opportunities form the newsXpress preferred supplier suite as well as from our friends at Hallmark Cards.

With clear branding in a high traffic area, shoppers at newsXpress Cooma are present an excellent range in an easy to shop manner.

Sales growth is the result and this is what retail is all about. Kudos to the team at newsXpress Cooma for their continued success in this business which is loved by Cooma shoppers.

Mother’s Day at newsXpress Dandenong Plaza

newsXpress Dandenong Plaza, one of our newest newsXpress members, has been promoting Mother’s Day gifts and cards with this display in-store. The dance floor based range of gifts is framed professionally with the Hallmark Mother’s Day cards behind.

newsXpress members had access to an excellent range of gifts for Mother’s Day 2012 from a broad range of suppliers … and at special prices thanks to the work of our national merchandise team. newsXpress Dandenong Plaza took advantage of this as the photo shows.

With one day to go, Mother’s Day 2012 has been a hit right across the newsXpress group.

NEWSXPRESS EXCLUSIVE: One Direction calendar

newsXpress newsagency outlets will have the One Direction calendar for a month before any other retailer in Australia.

newsXpress members are ordering the calendar to ensure they have sufficient stock to meet demand by Australia’s vast legion of One Direction fans, fans who sold out an extraordinary number of 2013 concerns just a couple of weeks ago.

In addition to negotiating exclusivity, newsXpress provided members with a customer preorder form … stores are reporting excellent sales.

Yes, another valuable newsXpress difference in action.

Mother’s Day at Top Ryde City

newsXpress Top Ryde City in Sydney is promoting Mother’s day 2012 with this display in the front window.

Featuring newsXpress and Hallmark collateral and promoting a wonderful range of Mother’s Day gifts, the display is all about attracting shoppers from the Top Ryde Shopping Centre into the store.

The opportunity to win a Breville food processor in store is a real draw card for newsXpress Top Ryde City and all newsXpress stores.

Each Hallmark newsXpress store has a food processor to give away – funded by newsXpress.

From the simple yet effective marketing collateral to the gifts below, the Mother’s Day offer at newsXpress Top Ryde City has been a key traffic driver this season.

Mother’s Day at newsXpress Yarram

This photo shows the window display for Mother’s Day at newsXpress Yarram.

Featuring Mother’s Day gifts and with the Breville food processor as the centrepiece, the display is enticing for shoppers in Yarram. One lucky newsXpress Yarram Hallmark Mother’s Day card shopper will win the food processor … in a real treat for local shoppers.

The photo shows how well the newsXpress and Hallmark collateral blend – newsXpress members have been raving about this.

newsXpress provided stores with landscape and portrait collateral – allowing members to choose what suits their needs.

Slow Cooker promotion at Streaky Bay (SA)

newsXpress Streaky Bay is promoting the Slow Cooker 2 cookbook from our friends at ACP Magazines with this wonderful and tasty looking display in-store which faces shoppers as they enter.

The slow cooker at the centre of the display and the food combine to bring to life the tasty slow cooker opportunity to cookbook brings. Way to go newsXpress Streaky Bay!

The Slow Cooker 2 cookbook is filled with delicious slow cooker recipes and newsXpress newsagency outlets across Australia are working to make the most of the opportunity.

Mother’s Day window at newsXpress Pakenham

This is the Mother’s Day display facing shoppers on Main Street Pakenham as created by the team at newsXpress Pakenham. We love the use of the newsXpress collateral on the easel, the range of gifts and the overall enticing display. It’s a wonderful representation of Mother’s day gift opportunities in store for Pakenham shoppers inside the newsagency.

newsXpress Pakenham has the best range of Mother’s Day cards in this fast-growing town.

Mother’s Day in Pakenham

newsXpress Pakenham is promoting Mother’s Day 2012 with this wonderful display in-store.

Offering a wonderful range of Mother’s Day products and an excellent range of Hallmark cards, newsXpress Pakenham is a go-to place in Pakenham for Mother’s Day this year.

Capped with newsXpress collateral and featuring the opportunity to win a Breville food processor in-store, there Mother’s Day promotion at newsXpress Pakenham is sure to be a hit with Pakenham shoppers.

Right across the newsXpress group, Mother’s Day 2012 is working very well with some excellent success stories.

Mother’s Day at newsXpress Glendale

Shoppers in the Glendale (NSW) region have no better place to shop for Mother’s Day cards and gifts than newsXpress Glendale. There, the team can show off a wonderful range of cards and gifts for all sorts of Mother’s Day gift experiences.

Capped with newsXpress collateral and offering a Breville food processor to one lucky Hallmark Mother’s Day card shopper, the Mother’s Day season is a season of opportunities at newsXpress Glendale.

Check out the photo and see a different looking newsagency, a very successful and happy business … one loved by Glendale shoppers.

newsXpress EXCLUSIVE Grazia offer

newsXpress members have an EXCLUSIVE with this week’s Grazia magazine as a special tie-in for Mother’s Day.

Each copy of Grazia magazine in newsXpress newsagency outlets comes with a free cosmetic gift of eye shadow, lip gloss or nail polish.

We have timed this free and exclusive to newsXpress gift with ACP Magazines to coincide with Mother’s Day … Grazia is a perfect gift for plenty of mums and this is how newsXpress members are promoting the opportunity.

newsXpress members value magazines and the traffic they bring. we support this with the oldest and most successful loyalty program in the history of the newsagency channel. As well as the free gift with Grazia, newsXpress shoppers get a step closer to a free magazine.

Win a car at your newsXpress newsagency

newsXpress stores across Australia are giving shoppers an opportunity to win a Barina Spark car as part of a promotion with our friends at Pacific Magazines.

A couple of team members at newsXpress Bairnsdale got in on the promotion of the competition by becoming cars! What a hoot! What they have been doing is wonderful, fun and engaging. Certain to achieve sales growth for Pacific Magazines titles for the newsagency.

The embrace of the WIN A CAR competition in this way shows that they have fun at newsXpress Bairnsdale and that they are not your average newsagency.

newsXpress is thrilled to see this in-store engagement!

Engaging with consumer promotions is something newsXpress members do well … they know the sales lift which follows.

Food and wine magazine feature at newsXpress Pakenham

Check out the in-store support for the food and wine weekend promotion from ACP Magazines which they ran with at newsXpress Pakenham.

This stunning display brought a range of titles together under the one promotional banner, diving magazine engagement and showing the business off as the go-to outlet for food and wine related magazines.

This type of display is terrific for helping a newsagency own a category. Well done team newsXpress Pakenham!

Magazine sales continue to grow for engaged newsXpress members.