Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

The Blob and newsXpress a hit at GNS Market Fair in Melbourne

The Blob generated tremendous interest at GNS Market Fair in Melbourne over the weekend.

Newsagents loved the product and wanted to know where they could purchase from.

Several suppliers also asked where they could get the product from to sell to newsagents.

The Blob is exclusive to newsXpress. We are proud to have sourced such a popular and profitable product.

The GNS fair itself was a terrific event. We connected with many of our Victorian members and met with plenty of prospective new members. Our stand was a good place to talk about business opportunities and to explore ways of helping newsagents embrace change and make their businesses more valuable.

The Blob on show at Inverloch

newsXpress Inverloch is promoting The Blob at the front of the business, facing shoppers as they enter.

Shoppers can’t help but notice the display.  The result = sales.  Good early sales even before our national marketing has kicked in.

Since The Blob is exclusive to newsXpress members stand to make more from the opportunity. Hence the high profile displays you are seeing here.

From the t-shirts to badges to posters to terrific displays, newsXpress members are engaging with The Blob like no other product in the history of newsXpress. It’s fun, profitable and exclusive.

newsXpress Inverloch is also cleverly promoting the new branding for New Idea on the floor unit next to the display for The Blob. Very smart.

Watergardens kick up GO GREEN & GOLD promotion

newsXpress Watergardens kicked up the GO GREEN & GOLD promotion from ACP Magazines a week ago with this display on two sides of a pillar at the front of the business, facing into the shopping mall at Watergardens Town Centre.

Drawing attention to the display with Aussie colours and the promotional collateral for the competition and driving sales with the floor display units, the Watergardens team is winning with wonderful incremental sales as a result … and that’s what this promotion is all about.

The store will promote somewhere else from Monday as the competition draws to a conclusion.

The Blob in Central Highlands, Queensland

newsXpress Central Highlands, one of our newer newsXpress members has been promoting The Blob in advance of arrival in-store with this terrific display at the front of the business facing into the mall.

Every shopper in the centre will notice the display and the news that The Blob is coming soon.

Building anticipation is a perfect way to catch attention.

The Blob at newsXpress Watergardens

newsXpress Watergardens has a terrific display in place promoting The Blob at the front of the business, facing out into the mall.

The use of a backing colour to support the posters is smart, drawing attention to the display.

We also like the shelf located in the display, holding stock for shoppers to select their purchases from.

Way to go team at newsXpress Watergardens.

With The Blob being exclusive to newsXpress, stores right across Australia are jumping on the opportunity to show off a valuable point of difference, separating our businesses from other retailers and other newsagency businesses.

newsXpress has provided newsXpress members with posters, display unit posters, t-shirts, badges and a range of other collateral with which to leverage this wonderful opportunity.

The key word on the posters and other collateral stands out: EXCLUSIVE.

The Blob cannot be price-compared. Smart for newsXpress.

newsXpress Clifton Beach chases GO GREEN & GOLD

newsXpress Clifton Beach is embracing the EXCLUSIVE TO NEWSXPRESS go green & gold competition being offered in association with selected ACP titles.

This excellent promotion is driving sales and shopper interest given the $17,000 worth of prizes being given away.

As Clifton Beach is showing, this is an easy competition to connect with. You can do it at the counter, the front window.  Anywhere.

The key for newsXpress members is to engage and make the most of exclusivity.

QR code helps promote The Blob

The t-shirts sent by newsXpress to newsXpress members promoting The Blob include a QR code on the back, taking people to the website and helping drive further engagement with the product.

newsXpress is using QR codes in a number of ways to help promote the brand and newsXpress businesses in coming months … showing off how this technology can make consumer engagement easier.

The Blob promotion at newsXpress Knox

newsXpress Knox City in Victoria has started promoting The Blob at the counter in advance of a major display elsewhere in store.

The counter display provides an opportunity to promote the product through demonstration to shoppers – a perfect move for driving sales of The Blob.

The Blob is exclusive to newsXpress.

Watch for more photos as the newsXpress world gets BLOBBY.

This is a fun product.

 

Tapping into AFL fans at newsXpress Parkmore

newsXpress Parkmore is promoting AFL related merchandise with this display representing products from three newsXpress preferred suppliers.

Drawing products together like this from different suppliers for a common focus / goal is a smart move. The result is a more compelling display, a display other retailers are not likely to copy.

newsXpress is able to help members pull displays like this together by connecting members with the suppliers involved.

East Maitland supports GO GREEN & GOLD competition

The best place to buy magazines in Maitland is newsXpress East Maitland by far. They offer excellent customer service, a wonderful, range and the best deals.  They are the only newsagency in Maitland offering the opportunity to win a home entertainment system … four are up for grabs as part of an exclusive promotion running in newsXpress locations thanks to ACP Magazines. This latest exclusive offer is another reason for Maitland shoppers to buy their magazines at newsXpress Maitland.

newsXpress members to embrace Pacific Magazines incentives

newsXpress strategic partner Pacific Magazines is running some excellent competitions starting this week and newsXpress member are set to engage – chasing sales through tactical displays and staff training. We know that perfect placement of compelling displsys plus product knowledge help drive excellent sales results.  So, this week we are paying attention to Men’s Health, InStyle and Practical Parenting … while continuing to focus on the other wonderful titles from pacific including the amazing popular Better Homes & Gardens – the new issue is out today with a muffin feature and a Spring bonanza.

newsXpress Parkmore promotes religious gifts

newsXpress Parkmore has created a wonderful display of religious gifts, showing off the range in a creative and professional way … respectful of the nature of the gifts.

This is an excellent display covering not only gifts but cards too … creative and tactical merchandising. It’s an example other retailers could follow, in any situation.

The use of a backdrop helps bring the display to life and make it more likely to be seen by shoppers. This is an excellent display.

Another great GO GREEN & GOLD promotion

Check out the latest display promoting the GO GREEN & GOLD exclusive to newsXpress competition and marketing activity.

With four home entertainment systems on offer from ACP Magazines, it’s no wonder newsXpress stores are promoting this competition – it’s an excellent point of difference for newsXpress stores and for newsXpress itself.

This latest display is on a column at the front of our newsXpress Watergardens corporate store. Shoppers in the mall are able to see the display no matter which directing in which they pass the business.

The display uses the prize opportunity to draw attention and the magazines to drive sales.

newsXpress retailers banking thousands of dollars thanks to One Direction

newsXpress members have had the 2013 One Direction calendar in store exclusively, ahead of other retailers. As a result, retailers in our group have been able to bank thousands of dollars in sales.

With a wonderful margin and excellent payment terms, this has been an excellent cash flow boost in the run up to Father’s Day.

We believe that actions speak louder than words.  Actually, dollars in the bank speak the loudest.  Our advice and help to make the most of the One Direction opportunity has delivered and continues to deliver leadership grade financial results to our members.

At GNS Market Fair in Perth today

newsXpress is thrilled to be participating in the GNS Market Fair in Perth today.  As one of only two newsagency marketing groups at the show, we are looking forward to meeting with our Western Australian members as well as talking with plenty of new prospects.

If you are heading to GNS Market Fair in Perth today, say g’day to the newsXpress team and see the newsXpress difference for yourself.