Click on the image to see the display created at newsXpress Deception Bay to promote the Tour de France. You really need to see the detail of this display to understand that simplicity is at the core … yet it looks stunning.
It’s this type of display which gives the business a different look. Shoppers, even those not following the tour, will we attracted to the display and thereby the business.
Well done newsXpress Deception Bay.
The latest round of newsXpress member meetings are driving terrific value for members and suppliers with plenty of time available for supplier interaction and good time allocated for presentation and discussion of business building ideas and inspirations.
The content is positive as is the mood in the room. It’s a delight to be part of a community of like-minded positive business owners and operators. Very exiting and inspiring…
The photo shows part of the room for the Melbourne member meeting held yesterday at the prestigious Kooyong tennis facility.
newsXpress continues to provide free live in-store radio to newsXpress members. Playing music, news and sharing information, our live in-store radio offer is delivering excellent benefits to newsXpress members … connecting them as a network, ensuring consistency around in0store promotions and offering a platform through which newsXpress preferred suppliers can promote uniformly across our network of proactive retail businesses. newsXpress radio delivers:
Delivering in-store radio free to newsXpress members adds close to $1,000 worth of promotional value of newsXpress members … driving sales, encouraging smiles and more deeply connecting the newsXpress brand with shoppers in-store.
The latest HOT ink! campaign for newsXpress ended just a few days ago and the results being reported by newsXpress members are excellent. Wonderful year on year growth, excellent numbers of new traffic generated.
This is what HOT ink! is about … attracting new shoppers and driving basket depth thanks to an excellent range of branded ink available at highly competitive prices.
The next HOT ink! campaign is well advanced in terms of planning … newsXpress members are already looking forward to the opportunities it will surely deliver.
newsXpress Knox City in Victoria has been driving excellent results for The Block magazine with a display on the lease line facing into the shopping mall.
The display was doubly valuable to the business thanks to placement on the rear of the stand – so that the title is promoted to shoppers as they leave the business. The photo shows the rear of the stand.
Promoting iconic brands at the front of the business in this way when interest in the brands is at its peak helps not only drive sales but also drive traffic to the business.
The display will have been up and in this premium position for two weeks by the time it is taken down.
More and more newsXpress members are installing this wonderful creative arts centre thanks to support from one of our newsXpress preferred suppliers. The full line range is perfect for businesses serving creative customers and those with school-age customers who need to develop school and hobby projects.
Beautifully laid out and branded, the range is an excellent solution in what is a lucrative area for many newsXpress members.
newsXpress is able to help members get into this space by working with our supplier partner on the best options for each specific situation. The result is more traffic and sales.
Pacific Magazines continues to engage in clever marketing designed to drive traffic to newsXpress stores. It’s campaigns focus on iconic brands and promote wonderful value propositions which shoppers can access at newsXpress locations.
The latest Pacific magazines marketing is an email send to many (number not disclosed for confidentiality reasons) people who have asked for such update emails. The campaign promoted marie claire magazine and the wonderful features in and with the magazine.
By emailing people interested in a specific product and or topic then there is a greater chance of driving a commercial result from this. newsXpress members, through the Pacific nexus program, can undertake their own supplementary activity to drive even better results.
The sales results speak for themselves. They are, simply, stunning.
Shoppers in newsXpress stores will have access to a very special FREE GIFT when they purchase the launch issue of the IT Girl magazine. Secured exclusively for newsXpress shoppers and to add value to the newsXpress shopping experience, customers purchasing IT Girl will receive a copy of Bieberlicious #2 – ABSOLUTELY FREE!
The free gift is perfectly targeted at the IT Girl shopper and is use to help newsXpress members drive sales of this new title … and reinforce the newsXpress value proposition.
YET ANOTHER NEWSXPRESS EXCLUSIVE.
newsXpress members have excellent opportunities to tape into supplier deals and business growth initiatives at members meetings which start this week. Here are the detail – BOOKING ARE ESSENTIAL.
These member meetings well show off the valuable newsXpress difference.
newsXpress is releasing marketing collateral for newsXpress members promoting the wonderful range of gifts from our friends at Gibson.
This collateral will be used by newsXpress members to signpost the gift department and promote Gibson specific product displays and window presentations.
The collateral respects both the Gibson and newsXpress brands without getting in the raw of drawing shopper attention to a fine range of gifts in-store. It also fist well with traditional newsXpress store colours.
newsXpress has a track record for providing members with fresh and enticing marketing collateral for in-store use.
newsXpress is proud to have been the leader of newsagent engagement in supporting Red Nose Day again this year, having been the only newsagency marketing group to engage in the important event for years.
In addition to raising money for this important cause, newsXpress member get into the fun and awareness sharing of the day.
newsXpress Watergardens is promoting the latest issue of Better Homes and Gardens magazine with newspapers in a smart tactical move which is certain to drive incremental business for the title and the store.
Better Homes and Gardens is the second highest selling magazine in Australia and we know from our own sales data that weekends are when the title sells best … making this placement with newspapers smart.
newsXpress Glendale in NSW is promoting The Block one-shot with this terrific display at the counter – facing all shoppers who enter the business.
This best position for the promotion is connecting the newsagency with the hit TV series and helping them make the most of the cross promotional opportunities from the last week of the show & launch of the title.
newsXpress has actively encourages members to promote The Block in this way, to capture early sales.
newsXpress members are promoting the latest issue of Better Homes and Gardens in multiple locations this weekend to make the most of the opportunity of the free Mills and Boon book which comes with this issue.
The photo shows the terrific display created by the team at corporate store – newsXpress Knox City. This is on a pillar facing shoppers as they enter the business.
BHG is also being placed next to newspapers this weekend – it sells a treat from this location as it’s purchased on impulse by newspaper shoppers.
newsXpress members have been sent details of an exclusive diary offer delivering premium margin and excellent trading terms … giving newsXpress members an opportunity to make even more money from 2013 diaries. This offer has come to newsXpress from one of our preferred suppliers and reflects the premium nature of the members of newsXpress. Orders close soon.
newsXpress members are promoting the launch of The Block magazine from ACP this week with excellent displays including this display at our own corporate store at Watergardens Town Centre.
The feature display in the photo is facing the shopping mall and is drawing shoppers to the business and the one-shot magazine. The display brings to life the nature of the title and takes the opportunity away from the traditional me-too type magazine display. It’s getting noticed and shoppers are buying The Block magazine … great suff!
Click on the image for a larger version.
At the next round of newsXpress member meetings in just two weeks time, we will share the latest insights with newsXpress members that will help guide business planning.
We will outline steps to help newsXpress members navigate the changes of today and to prepare their businesses for the retail landscape of tomorrow.
The newsXpress exclusive insights will be followed by a member driven Q&A to provide newsXpress members with an opportunity to explore the impact of the changes on their businesses and to hone in on business opportunities.
Check out the display promoting Unique Cars magazine created at newsXpress Watergardens.
Facing shoppers as they enter the newsagency, this display not only promotes the title in a billboard type way but it also enables shoppers purchasing the title off the display itself.
As the top selling car magazine in Australia, Unique Cars is the perfect magazine to promote in this way.
A group of newsXpress members and management have been in New York this week looking at a range of retail businesses from big box to national brands to neighbourhood shops. The trip is providing insights into customer experiences and retail owner innovation in a very tough retail environment.
The insights gained will help inform newsXpress strategy and options the group presents to members.
The new ad for the popular Toyota Kluger running in high rotation on national TV features My Family stickers.
newsXpress stores are the best outlets in Australia for My Family stickers. We continue to enjoy excellent sales and these are set to grow thanks to the new Kluger ad.
newsXpress members are promoting the My Family stickers with the pull up banner located at the front of the newsagents, the counter mat at each sales point, a menu from which to select purchases with a white board market and flyers for shopping bags. All these things combine to drive excellent sales of the My Family stickers for newsXpress members.
newsXpress and the stickers suppliers promote the range in several ways including on newsXpress Radio, in our monthly marketing newsletter and through other channels. This activity is unique to newsXpress. It’s something others have tried to copy, after we set the pace.
Our engagement with the My Family stickers range is a benchmark for comparing newsXpress against other newsagency marketing groups. We have done well and continue to do well … thanks to a team effort.