Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Positive marketing campaign for newsagents from newsXpress

nxgrowyourownGROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.

Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress newsagency marketing group encourages newsagents to Grow your own way

nxgrowyourownNewsagency marketing group newsXpress has started an uplifting campaign designed to encourage newsagents to chase business growth opportunities.

GROW YOUR OWN WAY is a themed co-ordinated campaign that shows off the newsXpress difference, the benefits available for newsXpress newsagency marketing group members.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress members sharing commercially valuable insights

newsXpress members have been sharing excellent business insights with each other this weekend in a private, members-only, forum.

From advice on hot-selling products to business management advice, the communication this weekend between newsXpress members for all members to see have been a delight and commercially valuable. It shows the value of members sharing insights with each other for the benefit of individual businesses and the newsXpress group as a whole.

This is great to see … businesses uniting behind a common brand for all to benefit.

Integrating gifts with cards drives sales of both

nxwedgiftnewsXpress Toorak is enjoying good success from the placement of wedding and anniversary related gifts in with cards in their card department.  Reflecting an overall store refresh, the integration of gifts with cards through the card department is proving to be a good business move.

newsXpress is able to help with buying gifts to facilitate newsXpress members getting into this gift with cards space and thereby maximise gift buying opportunities.

newsXpress members reporting excellent calendar sales

The 2014 calendars being promoted by newsXpress members are selling very well if re-orders from members are anything to go by. Dog calendars are proving to be especially popular this year and the peak calendar season is yet to kick in. The results for newsXpress members are money and shopper efficiency as calendars bought this time of the year are usually on impulse.

newsXpress has a structured approach to calendars with head office buying advice and help for members wanting to make the most of the calendar opportunity.

newsXpress candy lane success stories

More and more newsXpress members are reporting sales success when following our candy lane advice on product mix, layout and shopper engagement. But we’re not publishing operational details and photos here since we want to keep the details of how we’re doing this to our own community.

One newsXpress member yesterday reported a $36.95 in additional revenue from a customer who came to the counter with a $5.99 card to purchase. The $5.99 plus$38.95 resulted in a sale worth $42.94. This is solely as a result of newsXpress buying, layout and marketing advice as presented at our first conference in Melbourne early this year and reinforced at our Gold Coast conference a few weeks ago.

newsXpress members are loving the practical money-making advice form newsXpress.

Giggle and Hoot success for newsXpress members

nxgiggleandhootnewsXpress members following the advice from our merchandising team and engaging with Giggle and Hoot are loving the sales results.  Implemented as part of our exclusive plush wall or offered as a stand-alone range, newsXpress members love not only the product but also the strategy behind the product. Giggle and Hoot is another well-known brand that our shoppers are enjoying in our retail network.

newsXpress The Gap voted most popular newsagency in Australia

Congratulations to newsXpress The Gap for being voted the most popular newsagency in Australia in the ANF funded Vote For Me campaign. $5,000 in prize money will be invested in the community of the business as a result.  Congratulations newsXpress The Gap!

Top Model runaway success for newsXpress members

nxgiftopmodelnewsXpress members are reporting excellent sales from the Top Model range. Some are using Top Model products in their shop windows to attract new traffic. Others are using Top Model at the counter as an impulse offer. The Top Model products work, generating excellent sales.

Appealing to younger shoppers and gift recipients is part of the newsXpress gift buying strategy that is helping newsXpress members achieve excellent business results.

Melissa and Doug catalogue helps attract shoppers

nxmelissaanddougPlenty of newsXpress members are loving the traffic they are generating for their shops thanks to the Melissa and Doug catalogue out now with the range of Melissa and Doug product featured.

Provided to newsXpress members with the excellent range of fun and educational toys, the Melissa and Doug catalogue helps connect newsXpress stores with this respected and loved brand. newsXpress members engaging with the brand are reporting excellent results.

newsXpress helps members with Visual Merchandising advice and practical help

newsXpress has been sharing practical visual merchandising advice with members, with examples for making the most of VM opportunities. This advice is supplemented by access to VM experts available to help newsXpress members in-store for a modest consulting fee negotiated specifically for newsXpress members.

When it comes to visual merchandising in a newsagency, newsXpress has it covered for members.

newsXpress social media campaign engages shoppers

newsXpress has again been using Facebook this week with two separate  consumer-focused campaigns to drive awareness of the newsXpress brand around popular magazine titles.

The highly targeted marketing is producing measured results thanks to terrific back-end Facebook tools. these campaigns, tied in with mass email campaigns, are another part of how newsXpress reaches out to shoppers on behalf of its members, promoting popular magazine titles and the newsXpress point of difference.

Marketing newsXpress member locations and the newsXpress retail brand name using social media is driving our relevance as a destination retailer for the topics we cover in these campaigns.

newsXpress stores winning with Melissa and Doug

melissaanddougThe Melissa and Doug range of products is selling well in newsXpress stores.

Sourced through one of our preferred suppliers at a excellent pricing and backed by retail advice and support from the newsXpress team, the Melissa and Doug products are selling quickly when located in-store in a high-traffic location.

newsXpress stores continue to enjoy excellent success with leveraging respected brands like Melissa and Doug – attracting new shoppers as well as selling to existing shoppers.

This is a wonderful success story.

More newsXpress members enjoy Peppa Pig success

peppasuccessThanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.

Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.

Another plush wall success for newsXpress

plushtoornewsXpress Toorak is enjoying excellent success with their new plush wall. While space is a challenge in the older shop-fit, the newsXpress team has found a way to make plush work and work it is. These products are selling very well to the customers in the Toorak Road location, helping bring in new shoppers and get existing shoppers spending more. This is an excellent success story without spending anything on shop-fit changes.

newsXpress introduced the plush wall concept to newsagents with engagement from several suppliers, marketing and VM advice and in-store support to turn a nice display into an excellent revenue and GP success story. The plush wall is another way newsXpress members are banking results.

Smart visual merchandising drives tea sales

tcleMore newsXpress stores are reporting success with tea, especially when they follow the VM advice form our VM experts, placing tea products with gifts and inspirational messages. This connects the tea opportunity with gift shoppers who are in-store and it also connects tea with people passing by who have interests in the other products. Since tea is not a traditional newsagency line it’s important to engage in a range of ways to help newsXpress members to show customers the range and connect them with tea as a perfect gift for almost all ages.

newsXpress award winners

Congratulations to newsXpress retailer of the year award winners:

  • Plush retailer of the year: Eli Waters (QLD)
  • Gift retailer of the year: Halls Head (WA)
  • Card retailer of the year: Maryborough (VIC)
  • Ink retailer of the year: Inverloch (VIC)
  • Magazine retailer of the year: Knox (VIC)
  • National retailer of the year: Ocean Keys (WA).

newsXpress Ocean Keys wins a trip to New York to attend the National Retail Federation Big Show 2013 in January – the premier event for retailers worldwide presenting stunning innovation for retailers large and small.

newsXpress members drive traffic with nexus email campaigns

nxnexusemailThanks to excellent training from Pacific Magazines at our conference on the Gold Coast this week and encouragement from the newsXpress team, newsXpress members are better resourced than ever to send out marketing emails using the pacific funded nexus website. The latest emails went yesterday, driving traffic for engaged newsXpress members.

newsXpress assists members with sample text and other initiatives on building the email database as well as guiding content for marketing emails.

These emails drive sales.

Hallmark NRL card range on show at newsXpress national conference

nxhmknrlHallmark had a featured display stand at our national conference on the Gold Coast this week which included the Yankee candles range, their jewllery stand and their soon to launch range of NRL cards.

newsXpress members appreciated being able to see the new products, ask questions and generally become more familiar with the new lines being introduced.

The presentation from Emma Campbell, Strategic Marketing Manager at Hallmark Cards, provided us with context for these and other products Hallmark provides to newsXpress members.

newsXpress members appreciated the opportunity to connect with state and national Hallmark team members.