More newsXpress stores are reporting success with tea, especially when they follow the VM advice form our VM experts, placing tea products with gifts and inspirational messages. This connects the tea opportunity with gift shoppers who are in-store and it also connects tea with people passing by who have interests in the other products. Since tea is not a traditional newsagency line it’s important to engage in a range of ways to help newsXpress members to show customers the range and connect them with tea as a perfect gift for almost all ages.
Smart visual merchandising drives tea sales
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