Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Newsagency management workshop series starts this week

newsagency-workshopnewsXpress is thrilled to be connecting with more than one hundreds newsagents over the next three weeks as it brings a proactive and valuable newsagency management workshop to capital cites around Australia – helping newsagents learn more about business management and marketing.

This free workshop series has generated excellent interest and engagement beyond the upcoming sessions with newsagents reaching out to newsXpress for help and advice on business matters.

This series of workshops is another example of newsXpress helping the newsagency channel.

Newsagency marketing group runs another successful social media campaign for newsagents

Screen Shot 2014-07-11 at 7.56.18 amnewsXpress has promoted its network of engaged newsagent retailers with another social media campaign using the popular Facebook platform. This highly targeted campaign put the newsXpress name and a specific in-the-news offer to 117,213 shoppers at no cost to newsXpress members. This campaign is the latest in a group of campaigns run by the newsagency marketing group to help newsXpress members connect with more shoppers.

Newsagency marketing group connects with Game of Thrones

licgiftsNewsagency marketing group newsXpress is helping members leverage Game of Thrones, Big Bang Theory, Doctor Who and other mega brands with a range of mugs and Pop Vinyl products from a preferred supplier.

With many international brands covered, newsXpress members are being trained on who to target with the opportunities as well as how to best merchandise in-store.

The newsXpress difference is knowledge and insights that combined help newsXpress members turn excellent product opportunities into cash sooner.

newsXpress members loving the new ty stand and amazing trading terms

tystandnewsXpress members are loving this new ty products stand from our friends at Big Balloon. the stand is not widely available.

newsXpress members are embarking it to give them a song presence in their areas for promoting the wonderful ty products from Big Balloon – a preferred supplier of newsXpress.

First pitched to members months ago as part of our exclusive relationship, this stand shows the value of embracing an internationally respected brand and making the most of the opportunity on the shop floor.

This is another newsXpress difference.

newsXpress Gympie wins Hallmark Alliance Retailer of the Year

Heartfelt congratulations to newsXpress Gympie for winning Hallmark Alliance retailer of the Year award – announced yesterday. This is great news and wonderful kudos for an energetic and successful newsXpress business in the competitive Gympie marketplace.

newsXpress is thrilled for Warrick and Jo Hosking!

HOW TO GROW SALES IN YOUR NEWSAGENCY

We have seen June sales in a newsXpress newsagency up 15% on 2013.. My April – June sales are up 17%. These results are off an already good base.

While many newsagents are experiencing a decline in magazine sales, my magazine sales are up by 10% with weeklies up by 9%.

I am speaking at a Newsagency Management Workshop in a couple of weeks where I will show the results and explain how I am achieving them. Some of what I am doing you will be able to do right away and without spending any money.

Expect to grow your sales.

Join us for the FREE workshop and hear a series of speakers share insights on how you can grow your business.  Book by emailing bookings@nesxpress.com.au.

Here are the dates:

  • July 15 – Adelaide: Rydges South Tce
  • July 16 – Perth: Rendezvous Scarborough Beach
  • July 22 – Brisbane: River View Hotel
  • July 23 – Sydney: Bonnie Doon Golf Club.
  • July 29 – Melbourne: Kooyong Tennis Club, Glenferrie Road.
  • July 30 – Hobart: Hadleys Hotel

Here is the Agenda:

  • 07:30 BREAKFAST
  • 08:00 WORKSHOP STARTS
  • HOW TO ENJOY YOUR NEWSAGENCY AGAIN
  • 5 WAYS TO GROW SALES
  • MANAGE CARDS FOR GROWTH
  • NEWSAGENCY CASH FLOW ADVICE
  • COFFEE BREAK
  • SUCCEED WITH GIFTS
  • PLUSH TO ATTRACT NEW SHOPPERS
  • HOW TO PROFIT WITH JEWELLERY
  • HOW YOU CAN ACHIEVE 50% GP & MORE
  • 12:45 CLOSE

Participation is free.  Book your place by emailing bookings@newsxpress.com.au.  Or call Renee at 03 9524 8080.

We promise you will be encouraged and excited by what is shared at this workshop. regardless of your size business or your situation it will present you with insights and opportunities you can use to make your business more enjoyable and more valuable.

We would be glad to answer any questions you have.

newsXpress leverages social media to drive traffic

newsXpress has run another social media campaign in the last week to further promote the brand nationally to a very specific demographic. This highly-targeted campaign is part of a broader run of smart social media engagement from newsXpress on behalf of its member businesses and its trading partners.

Promoting the WIN A TABLET competition

pacmagsoffernewsXpress Southland is promoting the WIN A TABLET competition at the main sales counter with this placement of two top-selling Pacific Magazines titles at the counter with the entry details – making it very easy for shoppers to engage with this terrific promotion.

All newsXpress members are being encouraged by newsXpress to engage with this easy to understand promotion and enjoy the sales lift as a result.

This promotion at the counter is one of several touch points for the WIN A TABLET competition promotion in the store.

Siku cars & trucks popular with all ages

sikuThe range of collectible Siku cars and trucks offered to newsXpress members are a very special price is selling well.

Having access to such desirable product at better than usual newsXpress member discount helps our members make even more money from this wonderful opportunity.

This is an excellent example of the newsXpress difference. Good buying, easy merchandising and terrific shopper engagement.

The result is money in the bank and a more valuable business. What a great story!

Newsagency management workshop dates

newsXpress is hosting a FREE half-day newsagency management workshop around Australia in mid July – offering an excellent opportunity for learning, networking and motivation. Here are the dates:

  • July 15 – Adelaide: Rydges South Tce
  • July 16 – Perth: Rendezvous Scarborough Beach
  • July 22 – Brisbane: River View Hotel
  • July 23 – Sydney: Bonnie Doon Golf Club.
  • July 29 – Melbourne: Kooyong Tennis Club, Glenferrie Road.
  • July 30 – Hobart: Hadleys Hotel

All newsagents are welcome.

Free newsagency management workshop agenda

newsXpress is hosting a FREE newsagency management workshop in capital cities around Australia in mid July. Here’s the agenda:

  • 07:30 BREAKFAST
  • 08:00 WORKSHOP STARTS
  • HOW TO ENJOY YOUR NEWSAGENCY AGAIN
  • 5 WAYS TO GROW SALES
  • MANAGE CARDS FOR GROWTH
  • NEWSAGENCY CASH FLOW ADVICE
  • COFFEE BREAK
  • SUCCEED WITH GIFTS
  • PLUSH TO ATTRACT NEW SHOPPERS
  • HOW TO PROFIT WITH JEWELLERY
  • HOW YOU CAN ACHIEVE 50% GP & MORE
  • 12:45 CLOSE

All newsagents are welcome.

Plush in the window attracting shoppers

plushbeaniesthlandnewsXpress members are loving success with plush from our partner suppliers such as Big Balloon the suppliers of the Ty product. Having early access to the latest large Beanie Boos ahead of so many others has given us an excellent advantage through which we have been able to attract new traffic for these plush items and other products they then purchase in-store.

Offering newsXpress members strategies and tactics through which to attract more shoppers is a key offering from newsXpress. While they group offers excellent deals, it is the information on how to get the most from the deals throughout which the group is able to deliver genuinely excellent benefits to members.

As the photo shows, the latest Ty Beanie Boos products help us appeal to collectors as well as first-time shoppers.

Back to the future with Ravensberger

ravensbergernewsXpress members are enjoying wonderful sales and benefiting from new traffic through their support for the respected Ravensberger range of jigsaw puzzles.

Offered to members at a stunning discount through a recent special offer from our supplier, these puzzles are being used by newsXpress members to re-position their businesses, taking back traffic and sales from toy and other retailers in shopping malls and on the high street.

The Ravensberger offer works well when the retailer understands the opportunity. This is where newsXpress helps – ensuring that retailers have good product knowledge with which to be most effective in selling the products.

Three new preferred supplier relationships

newsXpress this week has announced three new supplier relationships , delivering more value from newsXpress membership for newsXpress local businesses.

These new supplier relationships provide access to product discounts but more important is the knowledge and advice our members can access from these engaged suppliers. One is in a completely new category that will sit nicely next to other categories already in-store.

newsXpress continues to evolve its offer to help newsXpress members to grow their businesses.

Great deals on ink at newsXpress stores

hotinkjune2014newsXpress newsagency marketing group members right across Australia are promoting great deals on brand name ink and toner with the latest HOT ink! campaign. Promoted out of store, online and in-store, this latest HOT ink! comes with professional marketing collateral for newsXpress members to use to drive business sales and shopper engagement.

This is EXCLUSIVE TO NEWSXPRESS.

Newsagency marketing group newsXpress expanding

nxpstoresNewsagency marketing group newsXpress is expanding its reach with more members coming on board in each state of Australia. The expansion is thanks to wonderful support from newsXpress members as well as support from our supplier friends. The result is a stronger and more diverse group through which we can share the newsXpress values and service commitment with shoppers right around Australia.

newsXpress is having a terrific 2014.