newsXpress Eli Waters has a terrific Father’s Day display inlace, using the season to attract new shoppers thanks to an excellent range of gifts backed by newsXpress collateral.
This display looks fantastic – well done to all involved.
Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
newsXpress promotes Better Homes and Gardens
newsXpress members are promoting Better Homes and Gardens magazine with high-profile displays and tactical placement of the title with newspapers and at the counter.
We know from history that bold BHG displays in good locations work – especially if customers can purchase off the display.
This display in the photo is the first display done by a new employee in one newsXpress location. The display is the first step in their training.
Sales are strong for this issue.
newsXpress members set for exclusive Halloween Beanie Boo opportunity
newsXpress members have committed to taking all the stock for a Halloween themed beanie Boo set to be launched in Australia shortly.
Jinxy is a never before released Boo for Australia. Cute as a button, Jinxy is set to be highly sought after by the army of collectors here.
Exclusivity is an important point of difference, one newsXpress is proud to have achieved for its members, something no other buying or franchise group has been able to do for Jinxy.
newsXpress newsagency marketing group offers catalogue opportunity
newsXpress newsagency marketing group members have been given an excellent catalogue marketing opportunity for a range of funky and fun products that will help drive new traffic for their businesses. This latest catalogue has been developed with an engaged newsXpress member to source shoppers who would not usually shop in a newsagency – valuable new shoppers. In addition to a deal on the products, newsXpress is providing access to professional collateral.
newsXpress Highlands Marketplace wins at NANA Newsagent of the Year Awards
Well done to Jennifer and Craig Boyd of newsXpress Highlands Marketplace on winning the NSW/ACT Distribution Newsagent of the Year last night in Sydney. A terrific win for a well run business – doing the newsXpress brand proud!
newsXpress was at the function mixing with other newsagents, suppliers and association representatives.
newsXpress members loving Father’s Day collateral
newsXpress members are loving the creative, funky and fun father’s day collateral for 2014. It’s being used to draw attention to the season in-store and drive sales.
Eschewing the usual scream of SALE or SHOP HERE, this collateral connects with today’s shopper in a calm and engaged way. We are thrilled with feedback.
newsXpress supports newsagent of the year awards
newsXpress is a Gold Sponsor of the NANA newsagent of the years awards being awarded in Sydney later this week.
While we are helping to fund the awards, we have deliberately not taken part in nominations or voting – as we would prefer this to be done away from supplier influence.
newsXpress members will be participating in the awards dinner recognising good work by many newsagents.
newsXpress supports newsagents and helps them build more valuable businesses.
Switching from Newspower to newsXpress
More and more newsagents are switching from Newspower to newsXpress. Here are some who have made the move:
- Minlaton SA
- Blakes Crossing SA
- Hope Valley SA
- Westridge Toowoomba
- Trentham Victoria
- Childers Queensland
- Narrandera NSW
- Kyneton Victoria
- Mt Druitt NSW
- Merriwa NSW
newsXpress is thrilled to offer opportunities, encouragement and enjoyment to these and other businesses in our newsagency marketing group.
Newsagency marketing group newsXpress loves winners
Newsagency marketing group newsXpress lives winners and that’s what newsXpress Sunbury Square had with one customer winning a tablet computer as part of a terrific That’s Life promotion from Pacific Magazines. newsXpress Sunbury Square is the best newsagency in Sunbury offering wonderful customer service, excellent products & great deals – like the opportunity to win a tablet computer!
newsXpress promotes member newsagents with Facebook campaign
Chocolate lovers are all over the latest facebook advertising being run by newsXpress supporting the newsXpress newsagency retail network. Featuring the cover of the Chocolate heaven cookbook from Pacific Magazines, this Facebook ad reached tens of thousands in 24 hours, boosting the connection between our brand and new title for chocolate lovers. The ad was another part of the newsXpress special media campaign on behalf of members.
newsXpress newsagents support WIN A $5000 SHOPPING SPREE
newsXpress members right across our network have been promoting the WIN A $5000 SHOPPING SPREE campaign from Pacific Magazines.
This photo shows the display at newsXpress Gympie where the competition has been in high profile promotion since launch a few weeks ago.
Many newsXpress members have been sharing photos, showing off what they have been doing to leverage this competition opportunity into a sales boost for the participating Pacific Magazines titles.
newsXpress newsagents love our deals envelopes
Newsagents who are p[art of the newsXpress newsagency marketing group are today receiving an August deals packed filled with excellent deals, opportunities and insights that will help them make more money in the lead up to Christmas 2014 and beyond. Posted on Monday, the latest deals pack has exclusive opportunities for newsXpress members – offering savings unavailable to other newsagents.
newsXpress offers the biggest prize pool for Father’s Day prizes in the newsagency channel
Of all the newsagency marketing groups and all the newsagency brands, newsXpress is offering a total prize pool which is more valuable than any other. With prizes worth more than $55,000 op for grand, shoppers visiting a newsXpress store have excellent opportunities to win an outdoor portable chef BBQ with the prize fully funded by newsXpress for its members.
A check of the prizes on offer for newsagency shoppers will show the total prize value investment is bigger in newsXpress than anyone else.
This is another terrific point of difference from newsXpress.
Exciting time following Melbourne Gift Fair
After an excellent week of dinners, drinks, networking and supporting each other, newsXpress members have headed home from the busy and fun-filled Melbourne Gift Fair.
In addition to good deals, excellent buying support and many hours of heartfelt friendship contact, it’s back to business turning the wonderful knowledge and sales from newsXpress suppliers into cash in the bank.
One of our suppliers, B.Gentle, the small personal slab business, shared some amazing information that will help newsXpress members make more money than other retailers. Information like this is gold.
newsXpress members supporting WIN A $5000 SHOPPING SPREE competition
newsXpress members are supporting the terrific WIN A $5000 SHOPPING SPREE competition from Pacific Magazines with displays in-store, promotions on receipts and shop floor engagement – driving excellent sales of the titles.
On our private facebook page we are sharing photos to encourage each other. It’s fun!
newsXpress has the first newsagency offering Paypal payment option
newsXpress Knox in Victoria was the first newsagency to offer Paypal as a payment option with a launch this week after passing stringent trials.
Launching Paypal as a payment option demonstrates the forward thinking of newsXpress and helps the group better connect with a mobile and tech-savvy consumer, a younger shopper who is valuable to today’s newsXpress business.
The Paypal engagement is as much about business marketing as it is about business management.
This is another example of newsXpress innovation benefiting newsXpress members.
newsXpress branding makes coffee taste better
Who does’t love a tasty coffee?
Of course, everyone loves coffee!
One newsXpress member got an extra tasty coffee this week with newsXpress branding on their coffee.
We are thrilled to see the branding of our newsagency marketing group represented in this way.
Very tasty!
newsXpress rocks coffee!
Fantastic gift fair for newsagency marketing group members
newsXpress members have had a busy gift fair in Melbourne this week with lots of buying, lots of learning from suppliers about products and lots of networking in the halls and at dinner after the show doors closed each day. the photo shows one of the dinners where members met after a drinks function at Crown.
Ready for Melbourne Gift Fair
Melbourne is filling up with newsXpress members for the Reed gift fair and the AGHA Home & Giving Fair and other events starting today. This is an exciting time with newsXpress suppliers offering special deals and with new opportunities to uncover.
We forecast many deals in a special pre-show deals pack sent out last week. This has helped newsXpress members plan and budget.
We are looking forward to five days of buying, networking and fun.
Promoting the Pacific Magazines Shopping Spree competition
newsXpress Southland is promoting the pacific magazines WIN A $5.,000 SHOPPING SPREE competition in a range of places including on the shop floor with this high traffic placement.
As newsXpress members have heard this week, product placement is a key factory in sales success. This placement for the floor display unit next to newspapers is important for the promotion of the high-profile competition.
newsXpress Southland has been trading just over a year. It opened after the nextra newsagency in the Westfield centre went broke. The landlord approached us to open in the centre.