Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

newsXpress swamped with competition entries

newsXpress has been running another shopper competition – this time giving away a $200 leather handbag. In a matter of days we received hundreds of entries driving engagement with our brand, our retailers and the supplier with whom we partnered.

The result is an excellent outcome for all concerned including one lucky customer set to received a beautiful bag valued at close to $300.

The good news is we will be running a similar supplier funded promotion very soon.

We will round out 2015 having given away thousands of dollars of sought after prizes to engaged newsXpress shoppers – spreading the love far and wide and helping people enjoy their newsXpress engagement more.

newsXpress helps promote adult colouring art therapy products

Here is newsXpress specific artwork provided to members by the group for promoting the wonderful range of adult colouring art therapy products. This is another newsXpress difference in action – practical store level support helping newsXpress members more professionally and fully engage with customer interests and leading retail trends.

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Adult colouring art therapy at newsXpress stores

IMG_8944 (1)newsXpress stores around Australia have the best range of adult colouring art therapy products.

We have been providing adult colouring art therapy products all through 2015 and are thrilled to announce further expansion of books, pencils and other products for those engaged in this peaceful and enjoyably pursuit.

From posters to books, we have the very best range of adult colouring art therapy products available.

newsXpress also provides its members with buying advice and support, in-store marketing social media promotion and other assistances related to the adult colouring art therapy product space – to help newsXpress be the best-practice retailer.

Kaycee Bears 2016 range launch one day away

In 24 hours, newsXpress will launch the 2016 Kaycee Bears range in Australia and New Zealand. We are excited for the opportunity and what this will mean for bear collectors in our region. This is a traffic generating opportunity for newsXpress members and other retailers.

Here is a sneak peek of another of the beautiful 2016 Kaycee Bear range.

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Kaycee Bears 2016 range all set for newsXpress bear specialists

Two days to go and we will release the 2016 Kaycee Bear range to Australia and New Zealand. here are newsXpress we are thrilled for the opportunity of Kaycee Bears and the wonderful collectors we will serve.

Here is a sneak peek of one of the beautiful limited-edition bears we got to see at the launch in the UK a few weeks ago.

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Newsagency marketing group members love change

Change is everywhere, especially in retail and even more especially in the newsagency channel.

Newsagency marketing group newsXpress helps its members pursue, embrace and leverage change to commercial advantage.

Our commitment to and knowledge of change helps newsXpress members play well ahead of the pack in trends and in categories that are not trends in the newsagency channel but are valuable trends in retail channels outside the newsagency channel.

Large and small, city and country, we help newsagents grow their businesses through change while respecting products that are core to the newsagency Australian consumers know.

This is a newsXpress difference.

Terrific newsXpress networking event

newsXpress members got together for a networking event Monday night at Crown Promenade for drinks and a gift fair de-broef. It was a bunch of fun. It was also valuable for business to share ideas and experiences from the floors of the three trade shows in Melbourne over the weekend and this week.

newsXpress members networking is always a good experience and we are grateful to be part of this.

newsXpress members having a terrific Gift Fair

newsXpress members are loving the Melbourne Gift Fair thanks to the comprehensive pre Fair planning by the newsXpress team, on the ground assistance and networking opportunities.

With many newsXpress preferred suppliers participating there is plenty to see and engage with at this Fair in Melbourne and plenty of opportunities to explore new products including many new traffic generating opportunities.

While the Fair has three days to go, already newsXpress members and suppliers are reporting the Fair to be a valuable event in the run up to Christmas.

newsXpress out in force at Melbourne Gift Fairs

Team newsXpress will be out in force at the gift fairs in Melbourne this weekend with plenty of our members in town as well as our merchandise and management teams on the ground talking with suppliers and newsXpress members of the wonderful gift and homewares opportunities we will see over the next few days.

Indeed, the fun started earlier this week with the Life Instyle event where we saw plenty of inspiration.

It is t fairs like these where newsXpress shows off its point of difference.

Pop! Vinyls: Goku vs Perfect Cell & Frieza – a video from newsXpress the Pop! Vinyl experts

Screen Shot 2015-07-30 at 6.53.09 amnewsXpress has produced a stop motion video for Dragon Ball Z fans: Pop! Vinyls: Goku vs Perfect Cell & Frieza. Being released on YouTube, this video is part of the Pop! Vinyl fun from newsXpress in support of its Pop! Vinyl stockist network. This is an example of a newsagency of the future, playing in a fresh and fun space attracting new shoppers to the business. It’s a newsXpress difference.

Promoting Total Girl and K-Zone

IMG_8806newsXpress members are placing the terrific counter unit for Total Girl and K-Zone off location with toys and gifts appropriate to the target reader to help drive valuable impulse purchases of the titles.

This placement has been recommended by newsXpress as a best practice approach for supporting these titles with the additional collateral provided by Pacific Magazines.

Sometimes the best way to grow magazine sales is outside the magazine department.

Ed Vantage art & crafts on show in SA

IMG_0199newsXpress West Lakes hosted a school holiday art and craft experience in their centre in partnership with newsXpress preferred supplier Ed Vantage.

This three day event attracted new shoppers for the business and introduces families to the wonderful range from Ed Vantage all at the same time.

The kids had plenty of fun as did parents watching.

We are grateful to Ed Vantage for their initiative here in driving traffic for West Lakes and showing off this different and innovative newsXpress business.

More Star Wars products for newsXpress

Star Wars News Express Mailout JULY copy (1)Star Wars fans will beat a path to newsXpress with these new Star Wars collector items as part of the massive Star Wars pitch in the back half of 2015.

These latest Star Wars items are available from a newsXpress exclusive supplier. They are certain to help drive new traffic for our network of stores.

We are thrilled and grateful for this opportunity.