newsXpress locations right across Australia are all set for the latest HOT Ink! catalogue which kicks into life today. Featuring some excellent deals on ink and starring the exceptional newsXpress customer service experience, HOT Ink! Will drive traffic and sales for newsXpress members.
Our ink catalogues are being delivered to homes and businesses around newsXpress stores to help attract new shoppers to newsXpress stores.
Featuring bonus packs and other offers, the two-page flyer represents excellent value for the ink shopper. It is a tribute to excellent work by our merchandise and creative teams – sourcing brand name ink at highly competitive prices and packaging the offer in a creative and exciting way to present our businesses as different to your average newsagency.
In addition to promoting ink, the Hot Ink! flyer promotes the newsXpress Facebook campaign, providing another opportunity for people receiving the flyer to connect with newsXpress online.
newsXpress members are promoting this latest offer with professional merchandising of the product, sending flyers to customers by mail and email, placing the flyers out the front of the store and by driving local word of mouth campaigns.
HOT Ink! is an important part of the newsXpress marketing mix. We cleverly use ink as a way of introducing more shoppers to our businesses … with tremendous success.
