newsXpress Leongatha has been promoting the new Baked & Delicious part series with this terrific window display. Giving the window over to a product which is being promoted nationally on TV is a smart and valuable move. The display has been an excellent drawcard, luring shoppers from the street into the store.
newsXpress supports magazines because of the importance of magazine traffic. Our support for Baked & Delicious is paying off with excellent sales. Being able to tap into TV not only good for the title but it is also good for sales in newsXpress stores.
While some in the newsagency channel want to pull back from involvement with magazines, smart newsagents like the team at newsXpress Leongatha understand the continued strategic importance of the category.
