The newsXpress Magazine Club Card is a key factor in the good sales results for magazines which are being reported by newsXpress members. While the broader newsagency channel struggles with challenging magazine sales results, newsXpress members are enjoying break out results, performing better than your average newsagency. By offering genuine rewards in return for genuine loyalty, the newsXpress magazine club card encourages shopper behaviour which is valuable for newsXpress members and appreciated by their customers.
This is another newsXpress point of difference. It is part of our broader magazine growth strategy which sets newsXpress apart operationally and commercially from other newsagencies.
Driving customer traffic for magazines remains important for newsagents, indeed, mission critical. Currently, only one newsagency marketing group has a cohesive approach to magazines and that is newsXpress. The Magazine Club Card is just part of the bigger picture for us and our members.
