newsXpress is proud of its leadership in SHOP LOCAL campaigns on behalf of newsXpress newsagents. Members of the newsXpress newsagency marketing group benefit from the message included in marketing collateral which promotes the local connections of newsXpress member businesses with the local community.
The latest example of our engagement in SHOP LOCAL campaign is the promotion included with our March 2011 HOT ink! flier. We thanked shoppers for supporting their LOCAL newsXpress store and reinforced that shopping locally at newsXpress is beneficial.
Regular reinforcement of the SHOP LOCAL message and proving the personal and community economic value of shopping locally are important elements of this campaign.
newsXpress understands the importance of the local community connection and is pleased to lead the newsagency channel in integrating this message in its marketing campaigns.