A recent ABC Gippsland report on the closure of the Sale Authorised Newsagency highlights a significant disconnect between media narratives and the actual state of our channel. While the report focuses on the “end of an era,” it fails to capture the vitality of the many newsagencies currently experiencing double-digit growth.
The story in Sale is essentially one of retirement. Terry Stewart, after 38 years of dedicated service and 2:30 am starts, has chosen to close his doors. However, the ABC’s editorial framing suggests this is an inevitable symptom of an industry in decline. This type of reporting ignores the success stories of newsagents who have actively transformed their businesses to meet modern consumer needs.
There is a telling detail in the ABC article: Terry noted that his product mix had not changed much over the decades. In the context of a successful, modern newsagency, this is an outlier. For many thriving newsXpress members, approximately 80% of what they sell today is different from what was on their shelves a decade ago.
Success in this industry is no longer found in simply being an “agent” for legacy products like newspapers and magazines. It is found in becoming a retail destination. Stores that are growing are those that have pivoted into high-margin giftware, collectible trading cards, plush toys, and boutique stationery. These businesses are seeing substantial increases in average basket value, often offsetting the decline in traditional categories.
When the national broadcaster chooses to cover a retirement-led closure while ignoring the innovation happening in the rest of the channel, they provide a skewed perspective. They miss the newsagents who are breaking sales records by embracing data-driven stock management and diverse product ranges.
The newsagency channel is not a monolith of decline. It is a tale of two different paths: one of tradition and one of transformation. While we respect the legacy of long-serving newsagents like Terry, it is essential to recognise that the industry’s future is being written by those who view their four walls as a flexible retail space rather than a fixed “news” agency.
We encourage newsagents to look beyond the headlines. The data shows that for those willing to change their product mix and engage with new shopper demographics, the opportunities for growth have never been better.
newsXpress helps newsagents thrive.
