Storytime: Father’s Day 2020

Storytime:  I was surprised when I saw 80-something Ian slide a Father’s Day card across the counter. Ian’s a regular, he likes a chat and had never mentioned his dad. “It’s for my grandson,” Ian said, “he’s just become a new dad, unexpectedly as it happens, and he’s a bit stressed about it all, so I figured a Father’s Day card is an opportunity for me to tell him that I think he’ll be a fine dad.” Ian smiled his classic wide smile.

We are seeing people buy Father’s Day cards this year for uncommon reasons. It is wonderful. #FathersDay #Dad2020 #CardsAsHugs #Love

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mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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