newsXpress invites nextra members to consider joining newsXpress

newsXpress recently wrote to nextra members inviting them to consider joining the growing newsXpress newsagency marketing group:

New Idea out June 20 had a full page ad promoting newsXpress stores. This is part of a national print media campaign targeting new traffic for our businesses.

The print campaign is in addition to our successful social media campaign that reaches 100,000 weekly – with every touch-point seeking to connect new shoppers with newsXpress businesses.

Our e-commerce campaign is working a treat too, delivering excellent sales through multiple websites to which newsXpress members are connected with live data and sales feeds. We do the website development and marketing for our members, at no cost to them.

Imagine the excitement of receiving orders from people who can’t get to your shop but who want what you have to sell.

We have just wrapped up a regional newsXpress member meeting tour, delivering training, inspiration and commercial opportunities to our members located outside the capital cities.

These regional meetings are in addition to our two (free) national conferences each year and our capital city member meetings.

None of these are supplier road-shows – they are networking and training opportunities for newsXpress members and their employees – to learn new management and retail techniques.

Plus, our members love the regular in-store visits from a business development expert – offering fresh eyes advice and support for the business.

Also exciting is the launch of three new product categories exclusive to newsXpress, good margin products that offer our retail network points of difference and that generate new valuable traffic.

Our mission is to help newsXpress members increase the value of their businesses and to have fun while doing this.

If you would like to explore making your business more valuable, please call me personally on 0418 321 338 or our National Sales Manager Peter Francis on 0423 298 202 and we answer your questions and share our optimism.

We can help you embrace and enjoy change.

newsXpress invites Newspower members to join newsXpress

Here is a note we sent recently to Newspower members, inviting them to join our growing newsagency marketing group:

We write to invite you to consider leaving Newspower and joining newsXpress.

Newspower is owned by GNS and the newsagent associations. While it has a national office and General Manager, it continues to be essentially run at the state level.

Newsagents don’t appear to benefit commercially from their ownership of Newspower.

newsXpress is owned by two people – myself and Graham Randall. While it is a privately owned business, we have never sought nor taken a profit distribution. Since the business began everything made has been reinvested for the benefit of newsXpress members.

Our P&L is shared with newsXpress members every year. Transparency matters to us.

We would love to work with you to help you develop a more valuable and enjoyable business. In addition to supplier relationships that save you money, engaging in-store marketing initiatives, staff training and other practical support, we break away from the traditional marketing group:

  • We run exclusive seasons attracting shoppers not commonly attracted to newsagencies. Sure we do Mother’s Day, Father’s Day and the others, but we also do seasons exclusive to us, seasons newsXpress members love.
  • We offer websites that drive in-store traffic as well as online sales. Yes, these are live today, leveraging much loved brands and connecting back directly to member businesses. So, for a web strategy, we have you covered.
  • We support our retail network and online websites with an integrated social media campaign, helping newsXpress members discover new shoppers. If you want new traffic for your business we have strategies for you.

What happens when you join is up to you. You can embrace change over time at a pace that suits you. Alternatively, we can come in with a team and, with you, deliver a make over that resets your business, what you sell and how it is laid out and has regulars asking if there are new owners.

Our opinion is Newspower has lost its way in the rapidly changing marketplace in which we find ourselves today. We’d love to help you embrace change and build terrific value in your business.