Month: June 2013

Newsagency marketing group newsXpress is offering its members up to $400 to help cover costs of attending the second national conference for 2013 on the Gold Coast in September.

The cash is being offered to members to cover travel costs. Attendance at the conference at the swish Royal Pines Resort is free as are all newsXpress conferences.

With an agenda focused on business growth and some excellent practical small group break out sessions, the conference looks to be an excellent opportunity for newsXpress members to recharge in advance of the Christmas season.

The conference day will be supplemented by several optional social opportunities for newsXpress members and suppliers to mix and enjoy themselves.

Newsagency marketing group newsXpress has set dates for more member meetings, cluster meetings and single topic workshops as it provides even more networking and business planning opportunities for members.

While newsXpress members lover the product deals available for newsXpress members, it is these networking opportunities that deliver excellent value for members as they network with each other and experts to help build even stronger businesses.

In the latest round of meetings newsXpress is also offering easy access web based conference meetings to connect members from different states on separate topics.  This is an excellent point of difference offered by newsXpress for its member newsagents.

Newsagency marketing group newsXpress last week shared with members information about achievements, developments and news covering the first half of this year.

This information, shared in a letter from Directors to members, demonstrates a transparency on topics often not covered in newsagency marketing group communications.

newsXpress has followed up the letter with answers for any members with questions.

Many of the highlights of the year so far are a valuable point of difference delivered by newsXpress to its members as they go to gross profit earned in business.

newsXpress is following up this latest yeat to date newsletter with another round of cluster meetings in Q2, 2013.

Newsagency marketing group newsXpress last week announced a new membership structure for current and future members.

Delivering opportunities to save on newsagency marketing group fees, the new structure is being implemented in a way that allows current members keep current fees or embrace the new fee opportunities.

In delivering a full service newsagency marketing group suite of services for the most competitive price in the marketplace, newsXpress is showing a point of difference to newsagent members and their suppliers. It’s a point of difference newsXpress members are thrilled with – based on feedback provided by members since the announcement early last week.

newsXpress has distanced itself from other marketing groups with the price / services offer … delivering excellent in-store services, access to excellent deals and all for very competitive pricing.

By the way: newsXpress is continuing with its policy of NOT requiring members to take stock – all product offers are on an OPT-IN basis.

Newsagency marketing group newsXpress has engaged with 200,000 Australians in its latest ink promotion.

Linked with our June HOT ink! sale, the Facebook campaign is another part of a comprehensive social media brand awareness campaign being funded by the newsXpress newsagency marketing group on behalf of newsXpress members.

National marketing requires a layered approach. With HOT ink! we have flyers, in-store posters, across the counter promotion and a terrific social media campaign. It’s a wonderful success story for newsXpress and its members.

Focussing on branded product is important as this is what ink shoppers tell us they want.

 

Continuing the theme of deeper and more personal engagement with shoppers, newsXpress newsagency marketing group early last week provided members with our June in-store newsletter – a newsletter focusing on promoting saying Thank You.

By providing context for this most important of human expressions, newsXpress is subtly providing context for the purchase of thank you cards from newsXpress members.

In a thoughtful campaign, newsXpress provides members with another way to share positive messages with shoppers while also remembering sales are retail lifeblood.

This newsletter is an excellent point of difference for newsXpress members.

newsXpress is attracting a good mix of new members thanks to excellent word of mouth from existing members who love the group and the benefits it delivers.

Our most recent growth has come directly from the key newsXpress points of difference: broad product range, excellent suppliers and supplier deals, value for money and personal in-store visits to challenge members about their businesses.

newsXpress is providing a fresh approach to newsagency marketing, an approach that is delivering results at the cash register and this is what newsXpress members are loving – they are baking the results and often tell their newsagent colleagues.

While some newsagency marketing groups lock members into buying for campaigns and seasons, newsXpress does not. For Father’s Day, Christmas, Easter, Mother’s day and other seasons, our members choose the products they want from the suppliers they want.

We were told recently that a sales person from another marketing group was putting it about that we don’t give members choice. So, here it is for all to see – newsXpress does not force product on members. Members choose their own Christmas, and other seasonal products.

We believe that every newsagency is different – we serve local communities after all. This is why our job is to provide a quite of options and leave product selection up to newsXpress members to choose what is right for their situation.