Some newsXpress stores are promoting the exclusive GO GREEN & GOLD campaign with placement of the display unit and collateral outside or at the entrance to the business.
Placement outside or where passers-by can see the stand, as they are doing at newsXpress Gympie, and promoting the opportunity to win one of four home entertainment systems (total prize pool value $17,000) helps the business tap into Olympic fever.
This display is a perfect example of tactical engagement with the GO GREEN & GOLDÂ campaign. It’s not always the biggest display which generates the best sales uplift … and it’s sales uplift which matters the most.
newsXpress offers to help any member with help on its GO GREEN & GOLD display.
