newsXpress Bairnsdale supports The Block

Kudos to newsXpress Bairnsdale for this terrific window display promoting The Block magazine. It’s working a treat attracting shoppers and getting people engaged with the title. Excellent visual merchandising.

Click on the image to see the detail of the display.

Bringing a magazine to life can be vital to getting shoppers considering a magazine title they might not have otherwise looked at.

Well done newsXpress Bairnsdale!

Wonderful Tour de France

Click on the image to see the display created at newsXpress Deception Bay to promote the Tour de France. You really need to see the detail of this display to understand that simplicity is at the core … yet it looks stunning.

It’s this type of display which gives the business a different look. Shoppers, even those not following the tour, will we attracted to the display and thereby the business.

Well done newsXpress Deception Bay.

newsXpress member meetings driving business value

The latest round of newsXpress member meetings are driving terrific value for members and suppliers with plenty of time available for supplier interaction and good time allocated for presentation and discussion of business building ideas and inspirations.

The content is positive as is the mood in the room. It’s a delight to be part of a community of like-minded positive business owners and operators. Very exiting and inspiring…

The photo shows part of the room for the Melbourne member meeting held yesterday at the prestigious Kooyong tennis facility.

Free live in-store radio connects newsXpress members

newsXpress continues to provide free live in-store radio to newsXpress members. Playing music, news and sharing information, our live in-store radio offer is delivering excellent benefits to newsXpress members … connecting them as a network, ensuring consistency around in0store promotions and offering a platform through which newsXpress preferred suppliers can promote uniformly across our network of proactive retail businesses.  newsXpress radio delivers:

  • Brand messages supporting the newsXpress brand.
  • Brand messages supporting our partners.
  • Community messages – through shout outs.
  • Call to action promotions supporting very specific prodcts
  • News updates – keeping shoppers informed of major events.

Delivering in-store radio free to newsXpress members adds close to $1,000 worth of promotional value of newsXpress members … driving sales, encouraging smiles and more deeply connecting the newsXpress  brand with shoppers in-store.

Excellent results from HOT ink! campaign

The latest HOT ink! campaign for newsXpress ended just a few days ago and the results being reported by newsXpress members are excellent. Wonderful year on year growth, excellent numbers of new traffic generated.

This is what HOT ink! is about … attracting new shoppers and driving basket depth thanks to an excellent range of branded ink available at highly competitive prices.

The next HOT ink! campaign is well advanced in terms of planning … newsXpress members are already looking forward to the opportunities it will surely deliver.

Clever promotion of The Block magazine

newsXpress Knox City in Victoria has been driving excellent results for The Block magazine with a display on the lease line facing into the shopping mall.

The display was doubly valuable to the business thanks to placement on the rear of the stand – so that the title is promoted to shoppers as they leave the business. The photo shows the rear of the stand.

Promoting iconic brands at the front of the business in this way when interest in the brands is at its peak helps not only drive sales but also drive traffic to the business.

The display will have been up and in this premium position for two weeks by the time it is taken down.

Art activity centres drive traffic and sales for newsXpress outlets

More and more newsXpress members are installing this wonderful creative arts centre thanks to support from one of our newsXpress preferred suppliers. The full line range is perfect for businesses serving creative customers and those with school-age customers who need to develop school and hobby projects.

Beautifully laid out and branded, the range is an excellent solution in what is a lucrative area for many newsXpress members.

newsXpress is able to help members get into this space by working with our supplier partner on the best options for each specific situation. The result is more traffic and sales.

Pacific Magazines drives traffic to newsXpress stores

Pacific Magazines continues to engage in clever marketing designed to drive traffic to newsXpress stores. It’s campaigns focus on iconic brands and promote wonderful value propositions which shoppers can access at newsXpress locations.

The latest Pacific magazines marketing is an email send to many (number not disclosed for confidentiality reasons) people who have asked for such update emails. The campaign promoted marie claire magazine and the wonderful features in and with the magazine.

By emailing people interested in a specific product and or topic then there is a greater chance of driving a commercial result from this. newsXpress members, through the Pacific nexus program, can undertake their own supplementary activity to drive even better results.

The sales results speak for themselves. They are, simply, stunning.

Exclusive IT Girl magazine launch offer for newsXpress shoppers

Shoppers in newsXpress stores will have access to a very special FREE GIFT when they purchase the launch issue of the IT Girl magazine. Secured exclusively for newsXpress shoppers and to add value to the newsXpress shopping experience, customers purchasing IT Girl will receive a copy of Bieberlicious #2 – ABSOLUTELY FREE!

The free gift is perfectly targeted at the IT Girl shopper and is use to help newsXpress members drive sales of this new title … and reinforce the newsXpress value proposition.

YET ANOTHER NEWSXPRESS EXCLUSIVE.

 

newsXpress member meetings start this week

newsXpress members have excellent opportunities to tape into supplier deals and business growth initiatives at members meetings which start this week.  Here are the detail – BOOKING ARE ESSENTIAL.

  • Sydney Tuesday 3rd July, 2012  Bonnie Boon Golf Club , Banks Ave, Pagewood, NSW
  • Melbourne Thursday 5th July, 2012 Kooyong Tennis Club, 489 Glenferrie Road, Kooyong, VIC
  • Brisbane Tuesday 10th July 2012 Brisbane Technology Park, Clunies Ross Crt, Eight Mile Plains, QLD (The Brisbane Gift fair is also on during this time so we are expecting excellent store numbers to attend)
  • Perth Thursday 12th July, 2012 The Old Brewery, 173 Mounts Bay Rd, Perth, WA

These member meetings well show off the valuable newsXpress difference.