May, 2012 | newsXpress Blog

NEWSXPRESS EXCLUSIVE: One Direction calendar

newsXpress newsagency outlets will have the One Direction calendar for a month before any other retailer in Australia.

newsXpress members are ordering the calendar to ensure they have sufficient stock to meet demand by Australia’s vast legion of One Direction fans, fans who sold out an extraordinary number of 2013 concerns just a couple of weeks ago.

In addition to negotiating exclusivity, newsXpress provided members with a customer preorder form … stores are reporting excellent sales.

Yes, another valuable newsXpress difference in action.

Mother’s Day at Top Ryde City

newsXpress Top Ryde City in Sydney is promoting Mother’s day 2012 with this display in the front window.

Featuring newsXpress and Hallmark collateral and promoting a wonderful range of Mother’s Day gifts, the display is all about attracting shoppers from the Top Ryde Shopping Centre into the store.

The opportunity to win a Breville food processor in store is a real draw card for newsXpress Top Ryde City and all newsXpress stores.

Each Hallmark newsXpress store has a food processor to give away – funded by newsXpress.

From the simple yet effective marketing collateral to the gifts below, the Mother’s Day offer at newsXpress Top Ryde City has been a key traffic driver this season.

Mother’s Day at newsXpress Yarram

This photo shows the window display for Mother’s Day at newsXpress Yarram.

Featuring Mother’s Day gifts and with the Breville food processor as the centrepiece, the display is enticing for shoppers in Yarram. One lucky newsXpress Yarram Hallmark Mother’s Day card shopper will win the food processor … in a real treat for local shoppers.

The photo shows how well the newsXpress and Hallmark collateral blend – newsXpress members have been raving about this.

newsXpress provided stores with landscape and portrait collateral – allowing members to choose what suits their needs.

Slow Cooker promotion at Streaky Bay (SA)

newsXpress Streaky Bay is promoting the Slow Cooker 2 cookbook from our friends at ACP Magazines with this wonderful and tasty looking display in-store which faces shoppers as they enter.

The slow cooker at the centre of the display and the food combine to bring to life the tasty slow cooker opportunity to cookbook brings. Way to go newsXpress Streaky Bay!

The Slow Cooker 2 cookbook is filled with delicious slow cooker recipes and newsXpress newsagency outlets across Australia are working to make the most of the opportunity.

Mother’s Day window at newsXpress Pakenham

This is the Mother’s Day display facing shoppers on Main Street Pakenham as created by the team at newsXpress Pakenham. We love the use of the newsXpress collateral on the easel, the range of gifts and the overall enticing display. It’s a wonderful representation of Mother’s day gift opportunities in store for Pakenham shoppers inside the newsagency.

newsXpress Pakenham has the best range of Mother’s Day cards in this fast-growing town.

Mother’s Day in Pakenham

newsXpress Pakenham is promoting Mother’s Day 2012 with this wonderful display in-store.

Offering a wonderful range of Mother’s Day products and an excellent range of Hallmark cards, newsXpress Pakenham is a go-to place in Pakenham for Mother’s Day this year.

Capped with newsXpress collateral and featuring the opportunity to win a Breville food processor in-store, there Mother’s Day promotion at newsXpress Pakenham is sure to be a hit with Pakenham shoppers.

Right across the newsXpress group, Mother’s Day 2012 is working very well with some excellent success stories.

Mother’s Day at newsXpress Glendale

Shoppers in the Glendale (NSW) region have no better place to shop for Mother’s Day cards and gifts than newsXpress Glendale. There, the team can show off a wonderful range of cards and gifts for all sorts of Mother’s Day gift experiences.

Capped with newsXpress collateral and offering a Breville food processor to one lucky Hallmark Mother’s Day card shopper, the Mother’s Day season is a season of opportunities at newsXpress Glendale.

Check out the photo and see a different looking newsagency, a very successful and happy business … one loved by Glendale shoppers.

newsXpress EXCLUSIVE Grazia offer

newsXpress members have an EXCLUSIVE with this week’s Grazia magazine as a special tie-in for Mother’s Day.

Each copy of Grazia magazine in newsXpress newsagency outlets comes with a free cosmetic gift of eye shadow, lip gloss or nail polish.

We have timed this free and exclusive to newsXpress gift with ACP Magazines to coincide with Mother’s Day … Grazia is a perfect gift for plenty of mums and this is how newsXpress members are promoting the opportunity.

newsXpress members value magazines and the traffic they bring. we support this with the oldest and most successful loyalty program in the history of the newsagency channel. As well as the free gift with Grazia, newsXpress shoppers get a step closer to a free magazine.

Win a car at your newsXpress newsagency

newsXpress stores across Australia are giving shoppers an opportunity to win a Barina Spark car as part of a promotion with our friends at Pacific Magazines.

A couple of team members at newsXpress Bairnsdale got in on the promotion of the competition by becoming cars! What a hoot! What they have been doing is wonderful, fun and engaging. Certain to achieve sales growth for Pacific Magazines titles for the newsagency.

The embrace of the WIN A CAR competition in this way shows that they have fun at newsXpress Bairnsdale and that they are not your average newsagency.

newsXpress is thrilled to see this in-store engagement!

Engaging with consumer promotions is something newsXpress members do well … they know the sales lift which follows.

Food and wine magazine feature at newsXpress Pakenham

Check out the in-store support for the food and wine weekend promotion from ACP Magazines which they ran with at newsXpress Pakenham.

This stunning display brought a range of titles together under the one promotional banner, diving magazine engagement and showing the business off as the go-to outlet for food and wine related magazines.

This type of display is terrific for helping a newsagency own a category. Well done team newsXpress Pakenham!

Magazine sales continue to grow for engaged newsXpress members.

Win a car magazine promotion driving impulse purchases

The Win a car promotion being run across newsXpress stores in partnership with Pacific Magazines is working a treat at attracting shoppers as well as driving impulse purchases – as the team at newsXpress Pakenham is finding with their counter promotion as shown in this photo. The clear and consistent collateral from Pacific helps shoppers see and understand the opportunity and thereby consider the titles which are part of the promotion.

newsXpress members are promoting this campaign out the front of their businesses, at the counter and where each of the participating titles is located. … and on their person as another post today shows.

The result – excellent sales growth, way above the industry average.

Mother’s Day at newsXpress Bairnsdale

Click on the image to see the detail in the window display promoting Mother’s Day at newsXpress Bairnsdale. Featuring some wonderful gifts, promoting Hallmark cards and showing off the Breville food processor which one lucky newsXpress Bairnsdale shopper will win, this is a wonderful street front display … attracting plenty of shoppers.

One Direction posters a hit at Grovedale

newsXpress Grovedale has been promoting the One Direction posters from newsXpress preferred supplier Impact as part of their pitch of 1D products in-store.

Leveraging interest generated from 1D titles from magazine publishers Pacific and ACP, the posters are a nice margin and sales bonus.

The group is set to be high-profile for some time.

The One Direction poster unit is terrific in that it takes up a small floorspace footprint.

newsXpress members benefit from launch of Grand Designs Australia

newsXpress members are making bonus commission from the launch issue of Grand Designs Australia. Thanks to additional support from the publisher, Universal Magazines, newsXpress members were able to set supply quantity and tap into additional margin. This is in addition to delayed billing.

Grand Designs Australia is proving to be a popular title with some ordering additional stock already. We encourage not only newsXpress members but all newsagents to actively promote the title to make the most of such a high-profile product launch.

Promoting Mother’s Day at newsXpress Canterbury

newsXpress Canterbury in Victoria has been promoting Mother’s Day in their front window which faces the famous Maling Road.

There is one Mother’s Day display message facing onto the street and another display facing in-store. The photo shows the in-store facing Mother’s Day display.

Notice the use of the landscape and portrait collateral provided by newsXpress – we did this to give stores flexibility and they are embracing it.

The window display at canterbury is just part of their overall Mother’s Day pitch … a wonderful promotion in support of this vitally important retail season.

newsXpress members promoting Slow Cooker 2 cookbook

Lovers of slow cooker cooking have been waiting for this new title from ACP.

Slow Cooker 2 is OUT NOW!

The original Slow Cooker title was a runaway success for newsXpress stores – ACP has to airfreight extra stock in just for us, to satisfy newsXpress shopper demand! Will we repeat that sales success with this new title? We hope so. Slow Cooker 2 is packed with new recipes, delicious recipes with which to tempt family and friends.

newsXpress members are being tactical in placement, promoting the title in high traffic areas where it is most likely to be purchased on impulse. They are also supporting this with excellent promotional displays as shown in the photo.

newsXpress members were proactive with Slow Cooker 2 prior to publication thanks to a pre-order campaign promoted to members. the pre-order form enables newsXpress members to take orders and get payment prior to the title actually going on sale.

With supermarkets not set to get Slow Cooker 2 for weeks yet, newsXpress members are making the most of the opportunity from ACP Magazines.

The ACP cookbook range is an important part of the magazine mix in a newsXpress newsagents. Our goal is for members to carry all current titles which is usually around 25 titles of the regular format and a similar number of the smaller format titles.

Promoting Mother’s Day at newsXpress Ivanhoe

newsXpress Ivanhoe is promoting Mother’s Day throughout the store including with this gift display facing shoppers as they enter the business.

Capped with our bold and exclusive newsXpress Mother’s Day collateral, the gift offer is wonderfully presented and certain to drive good sales for the business.

The Mother’s Day gift offer is diverse across there newsXpress group with newsXpress members buying according to their local situation – shopper demographic and retail space available.

newsXpress has not forced product on stores, instead offering a broad range from a selection of our preferred suppliers.

newsXpress promotes One Direction products to fan base

Last night, newsXpress promoted our retail network as the go-to place for the new Girlfriend One Direction one shot which comes out Monday and the 2013 One Direction calendar which we provided stores with pre-order forms for last week. Our tweet was sent to 38,591 One Direction fans. Then, it was re-tweeted and tagged as a favourite by many … getting the newsXpress name and message spread far and wide.

We are the only newsagency marketing group engaging with this valuable, passionate and super friendly group of shoppers. We are proud of our innovation.

Proudly supporting Tasmanian newsagents tonight

newsXpress is a gold sponsor of the Tasmanian Newsagent of the Year awards this year and will be represented at the awards dinner in Launceston tonight.

This level of support indicates newsXpress as the most supportive marketing group for newsagents in Tasmania. It demonstrates our commitment to supporting the channel and helping newsagents pursue recognition through industry awards.

newsXpress helps newsagents grow stronger and healthier businesses through proactive engagement at the store level, providing access to traffic driving campaigns, presenting a diverse range of good products and providing exclusive business insights for newsagents who want to grow outside the traditional business.