Month: April 2012

Beanie Kids at newsXpress Whittlesea

Like so many newsXpress stores, newsXpress Whittlesea is thrilled to have the Beanie Kids range in-store and in a high traffic location.

These cute collectibles are a treat for customers of all ages. newsXpress members are benefiting from having access to valuable commercial information thanks to information shared at our conference. Members are turning the stra5egies and tactics shared into sales.

We’re loving the Beanie Kids range at newsXpress … the traffic, the sales! This is a hit product which we are driving well as a newsXpress difference.

newsXpress stores promoting Macworld magazine

newsXpress members are promoting Macworld magazine in a group-wide promotion a mined at refreshing interest in and sales for the popular Apple Mac related magazine title.

The publisher driven promotion includes promoting Macworld magazine in prime position and ensuring that it is seen by more shoppers in-store.

This latest issue of macworld has hit in time to ride the wave of support for the just launched iPad3 and features a cover story on this popular device.

Getting ready for a Breville Mother’s Day gift

newsXpress is funding a Breville food processor valued at $299 for each newsXpress Hallmark newsagency as the in-store gift for this Mother’s Day.

The total value Breville food processors being given away will hit $50,000. This is anticipated to be the most valuable pool of Mother’s Day prizes by a newsagency marketing group this Mother’s Day.

newsXpress is thrilled to be working with Hallmark on this promotion, delivering not only the prize to the stores but also providing excellent marketing collateral with which to promote the in-store giveaway.

This is another example of the value of working with a respected national brand to drive sales through quality and loved products which carry a brand shoppers trust.

AFL cards and beanie Kids at newsXpress Parkmore

newsXpress Parkmore has embraced the AFL opportunity with a range of AFL themed products including the AFL team colours Beanie Kids range.

This excellent display facing shoppers as they enter the business has been attracting shoppers into the business and driving a deeper sales basket from shoppers visiting to purchase other items.

In AFL crazy Melbourne it is a display like this which can add real value to sales.

newsXpress has been able to help members embrace the AFL Beanie Kid opportunity with inventory as well as promotional ideas to make the most of it.

Take care in comparing newsagency marketing groups

There is a considerable difference between newsagency marketing groups in Australia. Sometimes, the difference is not evident until after you have joined a group. This is one reason why it is important to not lock yourself into a long-term contract that it is next to impossible to break.

newsXpress has newsagents wanting to join our newsagency marketing group but who can’t because they are unable to get out of their current long-term newsagency marketing group agreements.

Some tell us of legal threats if they were to walk from other group. Others tell us of requests from their marketing group in return for permission to leave.

Newsagents love our positive engagement with traffic generating and sales building strategies and tactics. The newsXpress difference is putting money in their pocket and helping newsXpress newsagents build more valuable newsagencies.

If you are considering joining a newsagency marketing group, take your time, read the contract carefully, think about how long the relationship is and whether you are prepared to lock the fortunes of your business in for that long.

Easter Beanie Kid selling very well

The Easter themed Beanie Kids have been selling well in the run up to Easter newsXpress stores.  They have been a key part of our brand focused Easter promotion and are selling very well. Some newsXpress stores sold out long before Easter and ordered more to keep up.

With the Beanie Kid range so successful it is wonderful to have a fresh product in packaging which connects with the Easter season.

newsXpress is helping stores make the most of the Easter Beanie Kid promotion with a good value colouring competition … supported by our friends at preferred supplier Skansen.

Easter in the window at Bairnsdale

newsXpress Bairnsdale has been promoting Easter in the window, facing onto the main street of the town. featuring a range of gifts and treats for easter along with newsXpress collateral, this display is promoting the opportunities for connecting with the season in-store at newsXpress Bairnsdale. Click on the image to see the detail of the display – excuse the glare as it couldn’t be avoided.

Promoting Women’s Health magazine at Ocean Grove

newsXpress Ocean Grove has been promoting the current issue of Women’s Health magazine with this terrific display situated with newspapers.

The display is bold and professional, not easily missed.

newsXpress members get behind magazine opportunities and enjoy sales success as a result. We understand that a professional approach to magazines drives traffic and sales.

Women’s Health is from Pacific Magazines, a strategic partner providing access to magazine deals and excellent tools with which to promote our businesses.

Easter at newsXpress Top Ryde City

newsXpress Top Ryde City has been promoting Easter on the dance floor with this terrific display offering eggs, plush and Easter treats.  To the side and not in the photo is an excellent range of Easter cards from Hallmark.

The newsXpress collateral hangs above the product display, showing where the easter gifts are located.

By going out early with Easter, more than a month ago, newsXpress members were able to capitalise on the seasonal opportunity.

 

Stunning and delicious Easter promotion at newsXpress Beechworth

Shoppers at newsXpress Beechworth have been confronted with a fantastic and tasty display of delicious Cadbury Easter treats as they have shopped the business in the lead up to Easter.

This is a top display supporting excellent product. It’s the type of display which separates newsXpress from other businesses.

Well done newsXpress Beechworth and thanks for supporting a newsXpress preferred supplier!

Click on the image to see a larger version of the photo.

Promoting technology products in Orange

newsXpress Orange is promoting technology products in-store with this display located next to ink and right near the sales counter.

Thanks to our preferred supplier jenlist, newsXpress members have access to a steady stream of handset and other deals with which to promote account acquisition for Optus – as shown in the photo.

newsXpress stores receive excellent support from Optus through Jenlist and this is helping drive excellent sales as a result.

Promoting Easter at newsXpress Salamander Bay

newsXpress Salamander Bay has been promoting Easter with this terrific and easy to shop display on the dance floor facing shoppers as they enter the business.

The rich and diverse mix of gifts on offer at newsXpress Salamander Bay speak to the wonderful range of Easter gifts available to newsXpress members from newsXpress preferred suppliers.

Right across the group newsXpress members have been reporting excellent business from this season from Hallmark cards through to our Easter Beanie Kids to plush and the Cadbury chocolate … all on offer from newsXpress preferred suppliers this Easter.

Excellent My Kitchen Rules cookbook display at newsXpress Bairnsdale

Click on the photo to see the detail of a fantastic visual merchandising display promoting the My Kitchen Rules cookbook 2 at newsXpress Bairnsdale.

This is a brilliant display, capturing a sense of retail theatre and bringing to life the MKR cookbook opportunity. Getting noticed is half the battle for any retail display and this display sure gets noticed.

Just amazing! Well done to the newsXpress Bairnsdale team.

 

A Beanie Kid Easter

With more newsXpress stores taking on the premium range of Beanie Kids in-store many are reporting excellent sales not only of the two Easter Beanie Kid products but also the Splats Painter Bear Beanie Kid. This is helping newsXpress stores achieve more sales for Easter this year.

Thanks to valuable sales and collector insights shared at the newsXpress conference last month in Melbourne, newsXpress members are well informed for driving excellent sales results from the Beanie range for seasons like Easter and all year round.

Easter at newsXpress Sanctuary Lakes

newsXpress Sanctuary Lakes has been promoting the Easter Beanie Kids range with excellent sales success, ordering more product to keep up with this newsXpress offer.

Looking at the display you can see why it draws plenty of attention from shoppers to the store.

Displaying the product in a high-traffic location and with other Easter treats has been key to the business achieving such success.

 

newsXpress stores promoting Cosmopolitan magazine

newsXpress Glendale, like all newsXpress stores across Australia, is promoting the latest issue of Cosmopolitan magazine.

Everyone purchasing this latest issue of Cosmopolitan can access $100 worth of Model Co. gifts … what a wonderful gift adding value to the magazine.

As magazine specialists, newsXpress stores are committed to helping customers tap into these and many other great-value deals.

The newsXpress Glendale display, at the counter and facing shoppers, is excellent!

newsXpress Canterbury nails Better Homes and Gardens display

Check out the display promoting the latest issue of Better Homes and Gardens created by the team at newsXpress Canterbury. This display owns the space and is bound to drive excellent sales.

The impetus for the display came from a magazine training session newsXpress ran at newsXpress Canterbury for Victorian newsXpress members two weeks ago. We identified display space opportunities as well as undertaking a partial magazine relay – to show the latest newsXpress magazine layout and display principles.

This display is excellent not only for the magazine but also for the business. Well done everyone involved!

Click on the photo for a large version.

A fun Easter at newsXpress Emerald

Easter is fun at newsXpress Emerald. From the great range of eggs to the newsXpress gift and plush opportunities to the newsXpress collateral, the friendly team at newsXpress Emerald has fun and does an excellent job representing the newsXpress brand in town.

You can see sally from Emerald peeking out from behind the display! The question is – are the eggs safe?

Click on the photo to see the display in full size.

Easter at newsXpress Young

newsXpress Young has been promoting Easter cards and gifts including the Beanie Kids Easter products with these displays facing shoppers at a couple of points in the business.

Click on the image to see a large version.

Easter 2012 is shaping up as another successful season for newsXpress, delivering good incremental business for newsXpress members and newsXpress preferred suppliers.

Wonderful Pacific Magazines promotion ends

The excellent cash prizes promotion run by Pacific Magazines in support of its weekly titles ended yesterday and newsXpress stores have reported a wonderful sales result for the titles.  newsXpress stores embraced the opportunity with excellent displays and other promotions in-store. As well as happy shoppers winning cash prizes, newsXpress members have banked additional revenue thanks to this promotion from our friends at Pacific.