Month: February 2012

Valentine’s Day monkey a hit this Valentine’s Day

The monkey from Hallmark which newsXpress stores have on show this Valentine’s Day is a cheeky think. He’s fun too. Oh, and he is popular with newsXpress shoppers.

This is another innovative and interactive product from our friends at Hallmark, something with which to light up the Valentine’s Day season, create some fun in retail and provide broader shopping opportunities for customers of all ages.

With newsXpress stores now well known for carrying the Hallmark innovation and interactive range, our Valentine’s Day monkey is a perfect fit for newsXpress stores.

Promoting Maped quality stationery beyond Back to School

newsXpress Maryborough in Victoria is promoting the wonderful high quality and terrific margin range of European designed and made stationery with this display in-store.

As the only authorised stockist of Maped products in the newsagency channel, newsXpress members are making the most of a respected and rewarding status.

While Maped was launched for Back to School, it now serves a valuable position in the stationery department … as we can see at newsXpress Maryborough.

newsXpress first with news of Whitney Houston’s death

newsXpress Radio shared the news of Whitney Houston’s passing just a few minutes after it was first exported our of the US. Our network of stores was first with the news for many shoppers in-store with us at the time.

Click here to hear how the death of Whitney Houston was announced in-store on our live in-store radio network. People will remember where they were when they head the news of Whitney’s death and it’s good to demonstrate our relevance as a news source – thanks to the live in-store newsXpress radio operation.

Valentine’s Day in the window at newsXpress Canterbury

newsXpress Canterbury in Victoria has been promoting Valentine’s Day  in the window facing into the street.  Showing off some terrific Valentine’s Day product from newsXpress preferred suppliers, the display is appealing and connecting with the season. From promoting the JAG watch giveaway for a Hallmark card customer (funded by newsXpress) to the offer fo some nice plush, the display at newsXpress Canterbury is a terrific pitch for the season of love.

 

In-Store Offers newsletter

newsXpress published an in-store offers newsletter for our members to use in promoting their businesses to their customers. The newsletter is customizable at the store level. This latest newsletter continues a service started by newsXpress more than two years ago, a service which newsXpress members use to great success to professionally, proactively and valuable communicate to their customers.

This is a unique marketing platform created by newsXpress, something which adds exclusive value to the newsXpress membership with our members. The feedback from members on the use of and success with the newsletter is terrific and appreciated.

Being able to customise the newsletter offers newsXpress members the opportunity to show that this is a newsletter from the store to its customers.

The best position for the newsletter is in a stand at the front of the newsagency – we have members who distribute more than 200 copies a month through here.

Another newsXpress store reports excellent (21%) Back to School sales growth

A newsXpress store which has a two year old and proactive Officeworks in their area has just reported 21% year on year growth of Back to School product sales. This is an excellent result for the proactive business,  a good story for their professional and community-spirited engagement and the newsXpress marketing which supports the business.

newsXpress ran an exclusive newsXpress branded TV campaign featuring exclusive and excellent value Back to School product.

Valentines Day in Emerald

newsXpress Emerald is embracing Valentine’s Day from the front of the shop in with this terrific and visually appealing display.

Showing a wonderful range of preferred supplier product there is no doubt that newsXpress Emerald is the go to shop in Emerald in Queensland for Valentine’s day products.

Well done everyone involved … the shop looks enticing and loving!

 

Valentine’s Day at newsXpress Mornington Central

newsXpress Mornington Central has embraced the Valentine’s Day opportunity with a wonderful range of cards and plush – only part of which is showing in the photo.

Thanks to our diverse range of preferred suppliers we have had access to a broad selection of product for newsXpress members … to suit all budgets and shopping requirement.

The key with Valentine’s Day displays is that they are in high traffic locations and are easily shopped.

 

Featuring the JAG watch competition at newsXpress Ivanhoe

newsXpress Ivanhoe is promoting the giveaway of two JAG watches as part of their newsXpress / Hallmark Valentine’s Day promotion. One of their customers will win the two JAG watches.

Featuring the promotion at the sales counter in this way is a smart move and is sure to generate sales for the business.

newsXpress funds this promotion on behalf of newsXpress members. This is another newsXpress value-add which helps drive store traffic and deepens the traditional shopper basket.

The free prizes and promotional collateral supporting them is a newsXpress difference for our members from Hallmark is that there is absolutely no cost to members.

 

Wonderful use of Valentine’s Day collateral at newsXpress Canterbury

newsXpress Canterbury, on Maling Road Canterbury in Victoria is making wonderful use of the collateral we have provided for Valentine’s Day in support of an excellent range of Valentine’s Day products.

The window display looks terrific facing out onto the street as well as into the shop – as shown in the photo.

With Valentine’s Day such an important season and impulse driven season, being front and centre with a strong display is vital. newsXpress stores right across Australia are doing with pride and flair.

 

12% lift in Back to School sales

One newsXpress store has reported a 12% year on year life in Back to School sales specifically on the back of the newsXpress Back to School offers.  This newsXpress member embraced every BTS offer put out by newsXpress and has reaped excellent financial rewards as a result. Their success is a wonderful story not only for their management of the business but also for the offers negotiated and offered by newsXpress.

newsXpress helps newsagents grow stronger and more valuable newsagency businesses.

Valentine’s Day display at newsXpress Malvern Central

Right at the front of the newsagency, facing into the heart of the shopping mall, newsXpress Malvern Central is promoting Valentine’s Day with a good range of cards and Valentine’s Day plush.  This display breaks the business away from the traditional newsagency look and helps attract shoppers for the season and to browse the store more broadly.

Like most newsXpress stores, newsXpress Malvern Central is running a competition in which one lucky Valentine’s Day shopper will win two JAG watches.

 

Elliot Goblet confirmed for newsXpress conference

newsXpress is bringing in business conference MC expert and comedian Elliot Goblet to host our national conference next month in Melbourne.  The award-winning Goblet is already studying up on newsXpress to help make the day unique as well as fun, to ensure that we offer not only a memorable experience but one which is truly valuable to the newsXpress members and supplier who share the event.

As anyone who has attended a business conference hosted by Goblet will know, he strikes the right chord between entertainment and business and keeps the day moving at a good pace.

newsXpress conference spots filling fast

The newsXpress national conference next month is set to have more newsagents in attendance than any other newsagent conference in the last year except for the Connections conference in Sydney last year.  We have now passed 150 newsagent representatives booked.  This does not include suppliers.    This will be a wonderful and valuable business-building event, one which is sure to provide excellent ideas for business growth in 2012.

 

Promoting Cooper from Hallmark at Knox City

The team from newsXpress Knox City in Victoria is promoting the large Cooper plush bear from hallmark on a swing high above the Valentine’s Day display.

This bold display is drawing new traffic from the mall into the store, helping to drive sales of other Valentine’s Day products in the business as well as general products.  Putting Cooper on a swing makes him more appealing than just plonking him on or in a display.  It provides context which helps make him a more appealing purchase.

The Cooper products as well as other interactive products from Hallmark are selling very well at newsXpress Knox.

 

Promoting Better Homes and Gardens magazine

newsXpress members are embracing the latest issue of the top selling Better Homes and Gardens from newsXpress strategic partner Pacific Magazines with terrific in-store displays promoting the title.

the display in the photo is from newsXpress Watergardens in Victoria, one of our corporate stores.

Sales of Better Homes and Gardens for our newsXpress newsagency marketing group group are stellar thanks wonderful support from Pacific and from newsXpress members.

newsXpress members are banking excellent financial results thanks to the support and assistance of Pacific Magazines.

 

Promoting Cooper and Tinco product

In a smart and successful move, newsXpress Riverlink is promoting the Hallmark Cooper plush and talking bear products alongside the wonderful Tinco antique teddy tins.  Two preferred suppliers in one display is a real bonus.

This is an excellent move and is delivering good business results for both products form the newspaper stand.

The dual display broadens the appeal, supports two preferred suppliers and adds value to the traditional newspaper stand.

This is an good win win display from the team at newsXpress Riverlink.

 

Valentine’s Day success at newsXpress Dapto

newsXpress Dapto has been enjoying terrific sales success with Valentine’s Day product sourced through newsXpress preferred suppliers including the large plush bears shown in the photo and others.

Going out early and bold with Valentine’s Day is paying off for newsXpress members around Australia. Thanks to work last year from our merchandise team, newsXpress members had the pick of the crop of Valentine’s day products at excellent prices. This has presented them with a competitive advantage today … this is reflected in plenty of happy newsXpress members.

newsXpress members suffer from SPAM attack

A competitor of newsXpress has again spammed members by sending unsolicited emails after we issued a cease and desist notice. This communication reaches spam regulation in Australia and speaks to their disregard for respect of the individuals they have attacked and the spam laws.

While it is flattering that we so desperately want to connect with our members, we are disappointed that they have abused email in this way.

Promoting the JAG watch prize for Valentine’s Day

newsXpress Knox is promoting the JAG watch prize on offer in-store, thanks to Hallmark and newsXpress, for one lucky Hallmark Cards Valentine’s Day shopper this year.

The display in the photo is behind the counter at newsXpress Knox.  It’s bold and singular in the message it presents – a departure to what can be seen behind the counter in other newsagencies.

The opportunity to win a pair of JAG watches is an excellent lure to get people shopping for a Valentine’s Day card in a newsXpress store. This is why newsXpress members are promoting the opportunity in a bold way.