Month: February 2012

It’s a Cadbury Easter

newsXpress members are starting to receive the wonderful range of Cadbury treats for Easter 2012 … delicious treats like those in the photo. newsXpress is fortunate to have the support of Cadbury to help our members access a wonderful range of Easter chocolates on competitive commercial terms. newsXpress members are leveraging this with professional displays in high traffic locations.

newsXpress believes in brands.  Brands are supported with excellent advertising, they are respected by shoppers are often drive good loyalty. Brands are often sought out again and again by shoppers.  Cheap China product does not encourage the same shopper loyalty.

The newsXpress brand strategy will be on show at our national conference next month in Melbourne.

Valentine’s Day a hit at newsXpress Beechworth

Thanks to a wonderful mix of Valentine’s Day cards from Hallmark and an excellent range of Valentine’s Day gifts, newsXpress Beechworth reported excellent results for Valentine’s Day this year.

This simple yet highly effective display facing shoppers declared the season for shoppers at newsXpress Beechworth and help drive the excellent sales result.

Thanks to our roster of close to 120 preferred suppliers in newsXpress we are able to offer a breadth of product supply not only of reasons like Valentine’s day but all year round. Brand name products of a quality which customers love. Our stores are not places for cheap China product which does not engender loyalty and does not support quality. There is no point selling on price as shoppers forget this.

When shoppers are making an emotional purchase, such as for Valentines Day, they want quality … that;s what they found at newsXpress Beechworth.

Success with back to School at newsXpress Ballarat

newsXpress Ballarat is another newsXpress store which reported terrific success with Back to School, and beyond, this year.

Thanks to newsXpress collateral and exclusive newsXpress product offers especially around the Maped range, for which we are the EXCLUSIVE authorised representative in the newsagency channel.

Well done newsXpress Ballarat for promoting back to School and continuing the Maped range as part of the on-going stationery offer.

Promoting the Who Whitney Houston feature

newsXpress Watergardens is promoting the Who tribute to Whitney Houston with this display at the front of the newsagency facing into the shopping mall.

The display is proving to be a success already with customers keen to connect with the passing of the famous diva.

Published by newsXpress strategic partner Pacific magazines, Who is a feature title in newsXpress locations across Australia this weekend as we help our customers connect with this sad story and in memory of such a wonderful and creative life from the singer.

newsXpress respects and supports the importance of magazines in driving traffic to our businesses.  We appreciate the rewarding support from publishers like Pacific Magazines with stock and bonus collateral.

In honour of Whitney Houston

newsXpress newsagents are actively promoting the very special issues of Who magazine and Woman’s Day magazine out today in honour of the life of Whitney Houston who died earlier this week.

Each magazine takes a different approach, offering Whitney fans difference experience in remembering their idol.

Both titles are featuring prominently in newsXpress stores including at newsXpress Riverlink from where the photo is taken.

newsXpress members are fortunate to have access to extra stock of Who to ensure they can achieve full sales potential of the title.

Promoting Madison at Riverlink

newsXpress Riverlink, like many newsXpress stores, is promoting Madison magazine with this bold window display and making the most of the offer with the free sumer tank which comes with this issue.

Making a statement like this and leveraging the free gift with the title presents an excellent opportunity to drive traffic to the newsagency in pursuit of the premium product.

newsXpress members love magazines and the wonderful traffic and incremental business they bring.

Promoting Cooper from Hallmark

newsXpress Watergardens has been successfully promoting Cooper, both the interactive bear as well as the large plush bear with this display at the front of the newsagency facing the shopping mall. Cooper is part of the ever expanding innovation range from Hallmark.  newsXpress stores love it … the traffic and sales generated are wonderful.

As a strategic partner of newsXpress, Hallmark provides our stores with early and erase access to innovating products like Cooper … smart newsXpress members make the most of the opportunity and the bank the valuable results.

Promoting Coke and a magazine

Several newsXpress member newsagencies are running a Coke and a magazine campaign thanks to the wonderful assistance of the marketing team at newsXpress Strategic Partner Pacific Magazines.

The very special Coke and a Pacific magazine offer – New Idea, Who, That’s Life and Famous – is designed as a basket builder and a value reinforcer at the sales counter.

Supported with professional marketing collateral, the offer is a key value-add pitch at the counter of participating newsXpress locations.

This is the first step in an exciting new Coke relationship for newsXpress members … watch this space more deals and offers as they come down the line and onto newsXpress sales counters.

newsXpress will make the most of Whitney Houston special issues

Who magazine out tomorrow is a special Whitney Houston tribute issue.  newsXpress members are receiving bonus collateral as well as access to extra floor stock to enable them reaching their full sales potential. these EXCLUSIVE benefits are part of the newsXpress / Pacific Magazines strategic partnership.  Who magazine sales should be through the roof with this issue.

Woman’s Day is also coming out with a Whitney Houston special issue. This will be out tomorrow for many newsXpress stores rather than the usual Monday on-sale.  details on this were communicated to members in our weekly email communication yesterday.

Promoting Marie Claire magazine

newsXpress stores have been promoting Marie Claire magazine from strategic newsXpress partner Pacific Magazines with displays in prominent positions including aisle ends and other key traffic locations in-store.

The $50 MIMCO voucher with this issue is a key driven of excellent sales … it’s a giveaway which connects beautifully with the Marie Claire reader.

newsXpress members work hard to embrace bonus opportunities like this from partner publishers.

The photo shows the display from newsXpress Ocean Grove where it has been a hit.

Promoting Virgin Mobile Broadband at Redcliffe

newsXpress Redcliffe is promoting the newsXpress Virgin Mobile Broadband offer with this excellent display facing shoppers in-store.  It’s bring and attention-grabbing … perfect for getting that impulse mobile broadband purchase.  The display is also promoting the opportunity, exclusive to newsXpress, to win one of two scooters valued at well over $2,000 each.

The Virgin Mobile promotion at newsXpress stores is running through February and is tremendously valuable for members beyond the actual sale of the Mobile Broadband products themselves thanks to a backend recharge deal.

Displays like this at the counter are vitally important to driving incremental business for the Virgin offer.

Promoting Cleo magazine in newsXpress stores

newsXpress stores have been promoting Cleo magazine from ACP Magazines on aisle ends and in other locations to capture the opportunity thanks to the free Seduce maxi dress – free with this issue of Cleo.

The photo shows what is left of the display at newsXpress Yarram where the promotion has been a terrific hit with customers.

Back to School Maped offer at newsXpress Mt Martha

newsXpress Mt Martha has been promoting the Maped range through Back to School and now beyond with this impulse purchase display stand in a terrific location.

The Maped range is providing newsXpress members with an important point of difference – quality stationery at a competitive price. The bonus is the excellent margin.

The Maped range is now part of our year-round stationery offer in newsXpress stores.

The support from Pelican Artline around the Maped brand has been excellent – this includes a national TV commercial exclusively for newsXpress.

Valentine’s Day at Riverlink

newsXpress Riverlink in Queensland has been promoting Valentine’s Day with this wonderful display facing shoppers as they enter the newsagency.

Featuring the JAG watch pack being given to one lucky newsXpress Riverlink shopper, a wonderful range of plush and gifts and a terrific range of Hallmark Valentine’s Day cards, the display has been working a treat for the business … driving traffic and sales.

What’s good about this display is that it builds as you enter the store and uses height for good effect.

The photo is from some weeks ago when the display was created.

Valentine’s Day at Ocean Grove

newsXpress Ocean Grove has been promoting Valentine’s Day with this double sided display.

On this side we can see just part of their card and gift range for Ocean Grove shoppers.

Placed in a high traffic location, this display has been positioned to work a treat for the newsagency and drive a deeper basket through the Valentine’s Day season.

newsXpress members have been loving the JAG watch pack giveaway funded by newsXpress for members to offer in each store as part of the Valentine’s Day promotion.

Valentine’s Day 2012 is a wonderful newsXpress season.

Valentine’s Day at newsXpress Bairnsdale

newsXpress Bairnsdale has been promoting Valentine’s Day in the front window facing out onto the street. The key feature of the window display is the two JAG watches on offer for one lucky newsXpress Bairbsdale shopper. The extra effort gone to to create the display featuring the JAG prize pack is to be commended – it makes a strong statement … kudos to the team involved at newsXpress Bairnsdale.

PS. we noticed Cooper, the large bear had fallen off his perch. Unfortunately we did not have another photo to show him sitting upright with a smile.

Valentine’s Day at Pakenham

newsXpress Pakenham had a terrific range of plush and gifts on show for Valentine’s Day this year. Spread out next to the cards on the dance floor, the display was impressive … and effective. Pakenham shoppers knew where to go for Valentine’s Day gifts this year thanks to not only this display but a wonderful window display facing out onto Main Street Pakenham.

Valentine’s Day at Yarram

newsXpress Yarram has been promoting Valentine’s Day in-sdtore with this strategically positioned display facing shoppers as they move into the newsagency.

Featuring cards ands gifts from Hallmark and other gifts from other newsXpress preferred suppliers, this display has something for everyone this Valentine’s Day season.

The feedback from newsXpress members has been that Valentine’s Day this year is working well right across our newsagency marketing group.