November, 2011 | newsXpress Blog

newsXpress Wetherill Park supports Christmas Cash promotion

newsXpress Wetherill Park is promoting the exclusive to newsXpress Christmas Cash giveaway which is being run by Pacific Magazines.

Thanks to this exclusive promotion, newsXpress shoppers will share $4,000 in cash prizes and newsXpress members will share from a separate cash prize pool.

This promotion is an excellent example of newsXpress / supplier engagement, pursing a win win win. A win for our supplier. A win for newsXpress members. A win for newsXpress shoppers … the most important people in this campaign.

The promotion is being supported with in-store marketing collateral as well as valuable external marketing.

Offering valuable cash prizes is terrific … especially in the lead up to Christmas.

newsXpress Knox engages with Pacific Magazines promotion

newsXpress Knox is engaging with the Pacific Magazines Cash for Christmas promotion which is being run exclusively through newsXpress stores. The store is promoting the campaign in a number of way: with this in-store display, at the counter and at the front of the business.

Like other newsXpress members, this store is chasing opportunities for shoppers to win the cash rewards which are on offer … showing off a point of difference for this outlet at Knox City Shopping Centre compared to other magazine outlets in the centre.

This exclusive to newsXpress campaign is driving magazine sales and delivering wonderful rewards for newsXpress shoppers.

Christmas sales strong at newsXpress Watergardens

newsXpress Watergardens is reporting excellent sales of Christmas products. With this display and other promotions in-store, Christmas stock is moving quickly.

Facing into the mall is a display of known brand products. These are pulling nice traffic and this is generating some excellent business.

With the Christmas catalogue just hitting now and TV to kick in soon, Christmas is set to reap excellent rewards for newsXpress members, delivering excellent incremental business and re-introducing newsXpress stores to shoppers in their area.

newsXpress is thrilled to be acting as one with the Christmas offer common across the group. This has enabled a consistent catalogue, in-store and TV marketing campaign … showing the value of a unified group of newsagency businesses working together to make the most of this highly valuable season.

newsXpress Engadine expands gift offer

newsXpress Engadine has expanded the range of gifts on offer, presenting an excellent selection of gifts from newsXpress preferred suppliers.

As the photo shows, the enhanced grift range makes for an excellent display in the store, leading into the greeting card department.

newsXpress has preferred supplier relationships with close to one hundred suppliers offering gift products. This provides newsXpress members with an excellent range of gifts from which to choose, enabling buying to local needs to be undertaken.

The newsXpress merchandise team is able to guide newsXpress members on their gift buying, helping newsagents and their employees to expand into this important department … but in a way which does not detract from the core categories which remain vitally to the health of a newsagency.

The expanded gift range at newsXpress Engadine is a testament to newsXpress members who want to grow their businesses working with opportunities presented by newsXpress for mutual benefit. It speaks to the importance of guidance to enable the leveraging of opportunities found in preferred supplier product lists.

newsXpress Christmas items selling fast!

The newsXpress merchandise team is receiving reports from newsXpress members of more sell outs of popular Christmas lines. The latest feedback from yesterday reported excellent sales of The Pudding Lady range, Lolita Glasses and Beanie Kids.

The newsXpress 2012 Christmas catalogue has only just started and already we have sell outs! This is great news!

EXCLUSIVE marketing campaign in newsXpress stores

Check out the display created at newsXpress Riverlink in Ipswich Queensland promoting a shopper offer in support of the weekly magazines from newsXpress strategic partner Pacific Magazines.

newsXpress stores and shoppers will share $5,500 in prizes in this EXCLUSIVE marketing camping.

In addition to excellent in-store displays, like this one at newsXpress Riverlink, traffic is being generated for newsXpress stores through a professional external database marketing campaign.

Hitting at the right time of the shopping cycle – offering cash for Christmas – this campaign is part of a bigger and more integrated marketing campaign being run by Pacific and newsXpress.

newsXpress members are engaging by creating excellent displays and embracing other in-store promotional opportunities.

Using newsXpress Christmas collateral

newsXpress Castle Towers, like newsXpress stores across Australia, is using the newsXpress supplied Christmas marketing collateral to dress the store for Christmas and promote not only the season but also the terrific deals on offer in newsXpress stores through this important retail season. In the photo you can see excellent use of the collateral down a key aisle.

In the marketing collateral pack, newsXpress provided high quality posters in three different sizes, all printed double-sided.

This Christmas marketing collateral pack was provided as part of the newsXpress seasonal pack to newsXpress members, delivering excellent resources with which newsXpress members can dress their businesses for each of these seasons.

EXCLUSIVE: Pacific Magazines promotion for newsXpress newsagency locations

newsXpress stores across Australia are participating an exclusive promotion with newsXpress strategic partner Pacific Magazines which officially kicks off on Monday.

newsXpress Knox, one of our corporate stores, has started promoting the offer this weekend with this in-store display.

With more than $5,000 in cash prizes for newsXpress members and their customers being given away, this is a value-packed promotion which will bring a buzz to newsXpress stores in the lead up to Christmas trading.

Being backed with external marketing designed to drive shoppers to newsXpress stores for the exclusive offer, we are sure to see a bounce in shopper traffic.

Each newsXpress store has been provided excellent collateral by Pacific Magazines with which to promote the exclusive offer. There is also a coupon for printing on receipts from the Point of Sale system.

This is the newsXpress difference in action – promoting externally to drive new traffic into the business and leveraging this with excellent in-store marketing tools to make the most of the extra traffic.

Kicking off this program in time to leverage the newsXpress Christmas offer helps all newsXpress members make more from the opportunity.

newsXpress is thrilled to have this exclusive opportunity from Pacific Magazines and proud to be able to help newsXpress members make the most of it. This is an excellent example of newsXpress working with a partner to pursue a win win and to show off newsXpress stores as having a valuable point of difference.

newsXpress drives traffic using exclusive newsletter

newsXpress members are promoting their businesses with the exclusive-to-newsXpress In Store Offers newsletter. Published fresh every month by our marketing team, the newsletter is used by newsXpress members to communicate with account customers, update over the counter retail customers and draw traffic from traffic passing by.

Delivered to newsXpress members in a form which enables easy personalisation, the In Store Offers newsletter promotes products from newsXpress preferred suppliers which are a feature of the season.

Connecting with our TV, in-store radio and other media campaigns, this newsletter is part of an overall national marketing strategy which connects all newsXpress stores. It demonstrates a consistency of message and focus by newsXpress on behalf of retail and supplier partners.

The newsletter is published to members prior to the end of the month so that it can be sent out with customer accounts.

The latest newsletter promotes several excellent value deals which are delivering terrific traffic and valuable margin in the lead up to the Christmas season.

Jingle the dog promotion at newsXpress

The Jingle the dog offer from Hallmark Cards which is being offered right across the newsXpress network is working a treat, especially in outlets which are promoting the unique interactive product in high-traffic locations.

newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting Jingle the Dog from Hallmark with this behind the counter display. This display piques interest from shoppers at the counter and this can help drive impulse purchases.

Leveraging promotion by Hallmark, the Jingle the Dog displays across newsXpress stores reinforce our connection with a national brand and make shopping safer and easier from a consumer’s perspective.

National brands reflect value and value is an important newsXpress point of difference.

Christmas books a hit … already

Books delivered risk free to newsXpress members as part of our Christmas package are already delivering excellent sales. We have heard from several newsXpress members about excellent early sales of books in the Christmas gift pack Thi is long before our TV and other advertising has hit. Looks like another great Christmas for newsXpress members.

Woozie wine glass coolers fun and popular

These fun wine glass insulators are proving to be a terrific impulse purchase gift at newsXpress Cairns Central. Located at the front of the shop on an aisle end, they are an easy additional purchase for shoppers browsing the busy and gift-fulled store.

The Woozie wine glass coolers are an example of the broad range of gifts available from newsXpress preferred suppliers. We have impulse lines through to high end gift lines … covering a broad range of price points and catering to many different give giving occasions.

One of the best ways to build shopper loyalty is to provide shoppers with a constantly changing shopping experience based around fulfilling needs and having fun on the way through. newsXpress Cairns Central certainly provides this, delivering an excellent retail experience through a broad and enticing range of gifts as well as more traditional newsagency lines.

Beanie Kids selling out this Christmas

Some newsXpress members are chasing extra stock of the Beanie Kids range following early sales of this Christmas item. One member sold out the day they put the stock out.

The keys for success are building a strong display at the front of the store, promoting the Beanie Kids range. They’re a well known brand at a competitive price point.

This is another newsXpress merchandise team success story, delivering excellent margin dollars to newsXpress members for no risk.

Wonderful Christmas card range at newsXpress Mt Sheridan

Check out the terrific Christmas card display for Hallmark Christmas card at newsXpress Mt Sheridan in Cairns Queensland. The display of single cards reflects an excellent range of cards for shoppers to there Mt Sheridan centre. It is capped with bags and other items for the Christmas season.

There is a feature display of Hallmark sound cards … the best range of sound cards available in Australia thanks to the Hallmark commitment to quality and to using original artists.

Just out of shot in the photo is a range of boxed cards, wrap and other items from hallmark for the Christmas 2011 season.

newsXpress stores across Australia have the new and refreshed range of Hallmark cards for Christmas. we are thrilled that Hallmark engaged in feedback from last season prior to developing the Christmas range for the year. We appreciate being part of that feedback process.

newsXpress Mt Sheridan has an excellent range of everyday cards from Hallmark in addition to this terrific Christmas display. They are a proud and happy Hallmark retail outlet.

Aisle end display promotes Christmas opportunities

This terrific aisle end display at newsXpress Wetherill Park beautifully promotes products from two newsXpress preferred suppliers – Theme Box Company and The Pudding Lady.

In the display, the products from the two companies visually compliment each other. In a practical sense, the display encourages shoppers to purchase the gift and the gift packaging for the gift.

Both products represent a point of difference for newsXpress Wetherill Park over Christmas related offers from other retailers in the Stockland shopping centre. It’s important for retailers to offer a point of difference and newsXpress supports this through a diverse product offering by way of it preferred supplier community.

Christmas ornaments at newsXpress Ocean Grove

newsXpress Ocean Grove has a terrific range of Christmas ornaments on display from newsXpress preferred supplier Gibson – as shown in the photo.

Having access to the Gibson range early in the year gives newsXpress members the opportunity to pick the best items from the Gibson range as well as from the Unity range. Unity is a sister supplier to Gibson.

Now is the time for selling Christmas trinkets and decorative items as this is when shoppers are more likely to be getting in early for items with which to dress their homes, offices and cars. Range is the key, range in terms of products themselves and the price points on offer … the range at newsXpress Ocean Grove covers range and price points beautifully.

The newsXpress merchandise team is here to help newsXpress members on range choice and other matters not only for Christmas but all year through.

Graduation gifts at newsXpress Bairnsdale

newsXpress Bairnsdale has been promoting graduation and teacher gifts with this display in-store. Using newsXpress provided collateral and products from newsXpress preferred suppliers, the gifts offer an excellent range for the teacher and graduation gift shopper.

newsXpress has a range of suppliers with gifts and other products for the graduation and teacher gift opportunities. From low to mid price points, the ranges available work in a range of ecumenic situations.

We also have suppliers with complete packages as well as individual gifts … offering excellent flexibility to our newsXpress members.

Connecting with seasonal promotions like this is an excellent way to encourage shopper loyalty, tapping into more and more gift giving occasions outside of the major seasonal opportunities.

In addition to driving gift sales, these promotions and displays, like at newsXpress Bairnsdale, drive greeting card sales and this is where basket efficiency can really kick in for the business. Well done Bairnsdale team for embracing the opportunity.

Clearing space for Christmas

newsXpress Wetherill Park has been running a clearance outpost in advance of Christmas. Offering a range of products and promoting these using newsXpress collateral available to all members, the outpost clears space in-store and generates bonus revenue in the lead up to Christmas.

We have newsXpress suppliers who welcome opportunities to work with members by providing stock for clearance sales. Their products can supplement what may be available in-store to assist the business to reach the full potential of an outpost such as that run by newsXpress Wetherill Park.

Outposts are an important part of the retail mix in a shopping centre newsagency. They can provide a burst in revenue as well as help shoppers in the centre discover the newsagency by way of the outpost.

newsXpress boxed Christmas cards driving sales

newsXpress members are reporting good sales of our exclusive range of newsXpress boxed Christmas cards.

Whether displayed in a feature display at the counter or on the table with other boxed Christmas cards, the newsXpress range of boxed Christmas cards is selling well.

Our merchandise team carefully selected the designs and negotiated their exclusive use for newsXpress members.

The photo card is particularly popular as is the pack with two exclusive Lego designs.

On top of the benefits of exclusive designs is the wonderful feeling of raising funds for the RSPCA. Ten cents from every pack goes direct to the RSPCA.

Lovatts crossword promotion at newsXpress West Wyalong

New newsXpress member newsXpress West Wyalong has embraced our beacon branding magazine display principles as well as our key-brand co-location strategies with this placement of a column of Lovatts titles next to their weekly magazines.

We know the sales data from other newsXpress members that this co-location strategy drives an increase in sales for the promoted Lovatts titles. We have also seen that this co-location move does not detract from sales in the regular crossword department.

Lovatts is a newsXpress preferred supplier and this co-location strategy is being promoted as part of that agreement. The resulting increase is sales takes newsXpress members closer to achieving bonus margin, a holy grail for newsagents.

newsXpress West Wyalong is busy implementing other newsXpress strategies, evolving the business offer to reflect more of what newsXpress offers. Our NSW Business Development Managers are working with them on these initiatives.