newsXpress Wyalla Plaza has been promoting a range of Halloween products next to their display of Hallmark boxed Christmas cards. Placing displays from two seasons next to each other like this can leverage traffic generated by one into driving sales for another. It also gives kids with parents something to look at and enjoy shopping as much as the parents.
newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.
