newsXpress Sunbury Square is promoting Lovatts crossword and puzzle titles with this co-location placement in with women’s weekly magazines. This is in addition to the usual location for crossword and puzzle titles.
Introducing a column of Lovatts titles in with weekly titles is a key part of the newsXpress / Lovatts recommended approach to driving incremental sales for the titles.
This initiative is part of the broader newsXpress magazine growth initiative. newsXpress stores love the magazine category in part because of initiatives like this which drive sales as well as shopper efficiency.
