newsXpress Ascot Vale has been promoting Lovatts crossword and puzzle titles with this co-location placement in with weekly magazines.
By introducing a second display of the Lovatts titles in such a high traffic area of the business, newsXpress Ascot Vale is maximising the opportunity of the Lovatts brand. The result, simply, is more sales. That’s good for everyone.
newsXpress stores across the country are being encouraged to drive Lovatts sales through this same approach to co-location. The result is certain to be excellent year on year growth.