More newsXpress stores are promoting Optus handsets and Optus sim cards on the dance floor with impulse purchase units like the one in the photo being strategically placed. In so many cases, the result is a sales lift not only of Optus handsets but also Optus recharge business. newsXpress members win from these sales. They also win from a 100% increase in Optus recharge commission.
Month: August 2011
newsXpress Knox Promotes Lovatts Crossword Titles
newsXpress Knox is reporting more than 18% year on year growth in crossword title sales. Almost all of this growth is coming from Lovatts titles and the promotion off these toward the front of the newsagency, next to weekly titles. The latest promotion is shown in he photo, a feature display facing onto the dance floor. ocusing on Lovatts as the beacon brand of the category helps not only drive sales of Lovatts titles but other crossword titles as well.
The Knox team works hard to block access for imported crossword titles as they rarely pay for the retail space they occupy.
Optus Impulse Purchase Bins Drive Sales
As part of a national roll out across the newsXpress group and unlocking a 100% lift in commission on Optus mobile phone recharge margin, newsXpress Orange has placed two dump bins of excellent impulse purchase Optus product at the front of the store, facing in to the mall and attracting shoppers.
newsXpress stores are reporting good sales from the dump bins, selling items in the telco space which add value to the sale, driving up average customer spend.
This is a great example of newsXpress and suppliers working together to deliver not only incremental sales but also bonus revenue through additional margin on recharge business.
Promoting Gifts as Basket Builders
newsXpress Pakenham operates a strong candy lane strategy with terrific success. The latest range of items on the candy lane at newsXpress Pakenham – the items shoppers pass as they head to the counter, is an eclectic mix of impulse items which appeal to a broad demographic. Customers soon vote on the popular products through their purchases and this information can guide finessing the offer, as the newsXpress Pakenham team does over time.
Running a structured candy lane like this is proving to be key to developing an efficient and valuable shopping basket in newsXpress locations.
Lovatts Titles Anchor Crossword Promotion at newsXpress Bairnsdale
newsXpress Bairnsdale is embracing the new relationship between newsXpress and Lovatts with this Lovatts anchored crossword title display. You can’t miss the Lovatts branding on the titles and their well known and respected mastheads. This display is an excellent example of making a strong statement not only for the Lovatts titles but for the crossword category more broadly.
Well done to the newsXpress Bairnsdale team for this display.
We know from research that featuring crosswords in a bold display in a high traffic location will drive incremental business.
Feast at newsXpress Logandale Plaza
newsXpress Logandale Plaza has been launching Feast magazine with this aisle end display near food titles. This is in addition to the Feast display unit being on show elsewhere driving impulse purchase of the new title.
Right across our group, newsXpress members are supporting the launch of Feast with promotional displays as well as tactical placement to make the most of the marketing spend on the launch issue of this terrific new food magazine.
Being from strategic partner Pacific Magazines, Feast is an important title for us to promote.
Baked & Delicious at Lismore Square
newsXpress Lismore Square has been promoting the new Baked & Delicious partwork as this terrific display of the launch issue shows. The display was located right at the front of the business – grabbing attention from shoppers as they enter the store, facing shoppers as they entered.
By engaging with TV advertised and promoted titles, like Baked & Delicious, newsXpress members like Lismore Square can make the most of media coverage to drive incremental business.
Jenlist Support for newsXpress
James Simadas, Managing Director of Jenlist caught up with Ben Kay, General Manager of newsXpress, at our GNS Market Fair stand yesterday in Sydney. They discussed the expanding preferred supplier relationship between Jenlist and the telco brands they represent and newsXpress. The trade show was an excellent opportunity for this discussion and to lay down plans for joint promotions over the next few months.
The Market Fair also provided an opportunity for newsXpress members to catch up with Jenlist.
Terrific GNS Market Fair in Sydney
Even though the GNS Market Fair is barely half over in Sydney, we have had a wonderful time meeting with existing newsXpress members and connecting with good quality prospective newsXpress members. Click on the image to see a larger version of our trade show stand. The stand in Sydney has featured collateral from upcoming seasons, details of newsXpress offers and examples of newsXpress branding.
The Best Loyalty Program in the Newsagency Channel
The newsXpress Magazine Club Card offers genuine reward for genuine loyalty. Since 2005 this newsagency loyalty promotion has provided newsXpress stores with an excellent point of difference. A bankable point of difference when you look at magazine performance in newsXpress stores.
While marketing collateral and engagement around the offer has evolved, the core levers of the loyalty program have remained unchanged. As newsXpress known, when you’re onto a good thing, stick with it.
Key to the broader success of the magazine Club Card is the additional sales in other categories. These are driven from the excellent magazine traffic.
This newsXpress exclusive promotion sets our retail outlets and the overall group apart from other newsagencies as well as other magazine retailers.
Feast featured at newsXpress Orange
newsXpress Orange has been featuring the launch issue of Feast magazine from SBS and Pacific Magazines with this tactical placement at the end of a magazine aisle. This promotional display is in addition to the Feast display unit being strategically placed elsewhere in-store.
Pacific magazines is a strategic partner of newsXpress, our members proactively support Pacific titles and leverage special opportunities like the launch last week of Feast magazine.
Feast is an excellent addition to the food section of our magazine department.
Meeting with newsagency suppliers
newsXpress National Merchandise Manager took the opportunity of the GNS Market Fair in Perth last weekend to meet with Jason Skodt of Australian Telecom, the newsXpress preferred supplier of phonecards. As the platform behind our newsXpress Phonecard, AT are an important newsXpress preferred supplier. The trade show was an excellent opportunity to catch up and discuss strategy to help newsXpress make more money from this high quality and good value product.
We have more supplier meetings planned for this weekend at the GNS Market Fair in Sydney as well as the Gift Fair in Melbourne.
Mugs on the Run a HIT with Gen X at Watergardens
The Mugs on the Run range of names mugs are selling well at newsXpress Watergardens. From newsXpress preferred supplier Artique, this range of mugs is delivering excellent business, particularly with Gen. X shoppers. Click on the image to see a much larger version of the photo. The display is placed at the front of the store, facing into the shopping mall.
In addition to named mugs, there is a range with sayings such as I like It Hot, Savvy Sister and Now I Am Awake. Customers love these, especially as gifts.
The Watergardens team has done a terrific job with ideal placement and supportive collateral behind the display. They are banking excellent results.
Click on the image.
Feast launch at newsXpress Emerald
newsXpress Emerald in Queensland is promoting the launch issue of Feast magazine from SBS and Pacific Magazines with this counter display. The simple Look is certainly helping draw attention to the magazine.
This terrific and high profile counter placement is in addition to promotion of Feast with food titles.
newsXpress is proudly supporting the promotion of this new magazine as part of our strategic partnership with Pacific Magazines.
Launching Maxim at newsXpress Orange
newsXpress Orange has been supporting the launch issue of the Australian edition of Maxim magazine with this terrific in-location display.
In-location displays not only draw attention to a title you wish to promote, they also draw attention to a section off the magazine deportment as well as educating customers about the usual location for a title.
Maxim is a newsXpress featured magazine title this month, we are supporting the the publisher with displays in newsXpress stores to help launch this new title for Australia.
$30 Million again for newsXpress Nerang
Can you believe this? newsXpress Nerang sold the winning ticket in Tuesday night’s $30 million OzLotto draw. Golden Casket has confirmed that this same lucky newsXpress store sold a $30 million winning ticket in June. Lucky, lucky, lucky newsXpress Nerang!
newsXpress senior management meet up
newsXpress General Manager Ben Kay and newsXpress National Merchandise Manager Rob Henderson took time out at the GNS Market Fair in Perth last weekend to discuss strategy. With both having a busy travel schedule, the trade show provided an excellent opportunity to catch up and discuss plans for the remainder of 2011.
Supporting New Idea Masterclass
newsXpress Indooroopilly and newsXpress stores around Australia have been supporting New Idea Masterclass with excellent in-store placement of this new title. From newsXpress Strategic Partner Pacific Magazines, this title is a valuable addition to the food titles we have in-store.
With food performing so well for us, we are happy to have fresh products around which to drive further growth.
Gary Mehigan Donuts
newsXpress suppliers and team members were thrilled at one of our recent supplier forums to be able to taste the famous and utterly divine Gary Mehigan (from MasterChef) donuts. Indeed, the donuts on the menu were a factor in our choice of venue – at Gary’s famous Fenix conference centre next to his restaurant. The donuts were worth it.
Gary’s donuts are a wonderful memory for those of us who partook. While we work hard here at newsXpress, we know good food when we taste it!
Promoting Optus Mobile Phones With Newspapers
newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting a range of Optus handsets and $2 SIM cards at the counter, in front of daily newspapers.
This in-the-way tactical placement is working. Shoppers will purchase a SIM card or a handset on impulse. The bonus is extra Optus mobile phone recharge business and the bonus 100% increase in commission for this.
newsXpress has negotiated a valuable corporate deal for newsXpress stores which unlocks bonus commission and access to excellent product deals … proving the value of newsXpress membership in another way.
This small formal impulse display unit makes it easier for newsXpress members to change the location of the unit and thereby combat store blindness and drive sales.