newsXpress Sunbury Square is promoting the latest part of the Baked & Delicious partwork with this high profile display facing shoppers as they enter the store.
This display has been helping the store generate excellent further impulse purchases of this part series product.
newsXpress stores right across our group continue to report good sales from the Baked & Delicious title – thanks in part due to displays like this.
Partworks perform well – driving valuable sales of other titles as well.
newsXpress NSW / ACT Business Development Managers Roger and Lesley Bortfield are a formidable team … in a good way. In each visit with newsXpress members Roger and Lesley draw on years of experience owning and operating their own newsagencies, considerable involvement in the channel and years working with newsXpress on elite processes and programs to help our members achieve greatness.
Roger and Lesley are proof that embracing change can be fun and valuable. They help our members do this every day, often well into their own time and for that newsXpress is grateful. We benefit from their wisdom and their energy in helping our brand extend its reach in NSW / ACT.
Roger and Lesley are two of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.
newsXpress Watergardens has capped its Father’s Day 2011 display with a character from the Angry Birds game. This is attracting a lot of attention and comment. It brings an element of fun to the display … it’s a thrill to see shoppers enjoy a display or a product you are promoting.
Smiles are gold in retail. There are plenty of smiles when shoppers front this display at newsXpress Watergardens.
newsXpress Redcliffe has been enjoying success with this Beanie Kid promotion located at the front of the newsagency.
Sourced through one of our newsXpress preferred suppliers, this display is not only driving new traffic into the store, it is also driving excellent incremental business from existing shoppers.
newsXpress loves Beanie Kids. Being a collectible, it fits with our love of and approach to habit based products. We have been encouraging newsXpress members to embrace habit based products for years as they deliver good consistent sales as well as attracting new shoppers.
Shoppers in the Redcliffe area who love Beanie Kids love shopping at newsXpress Redcliffe.
newsXpress St Clair in NSW has created a second promotional display of Lovatts titles with high volume weekly and women’s magazines. Capping the display with cover copies makes the display stand out more than the traditional magazine waterfall display.
We know from pocket counting experience that Lovatts titles placed next to weekly and women’s magazines will respond by delivering double digit sales growth in most newsagency situations.
Well done to newsXpress St Clair for finding the space for this tactical placement of Lovatts titles.
newsXpress Knox has had to order more Smurf products given the success with the range so far. In just a few weeks the business has sold out of some lines and the new Smurf movie is still several weeks away.
There is no doubt that the Smurf collectible and fun range has been a terrific success at Knox and many other newsXpress stores … drawing good new traffic and converting this into valuable sales.
This is another newsXpress merchandise success story, delivering commercially valuable results for newsXpress members and preferred suppliers. And bring plenty of happiness to newsXpress shoppers … this is what will bring them back!
newsXpress Watergardens is attracting new traffic with this promotion of the newsXpress Phonecard on a column facing out into the shopping mall.
Featuring the excellent internal and local calling deals accessible through the newsXpress Phonecard the display is a valuable marketing initiative from the business.
Shoppers can stop and easily compare the GREAT VALUE calling rates and terms of the newsXpress Phonecard. Being a what you see is what you get card and having NO HIDDEN FEES, the value proposition is strong.
newsXpress backs its own brand phonecard because of the brand promotion embedded in the regular use of this product by shoppers. We reached this point of endorsement after engaging with other products and comparing the phonecard deals in the marketplace.
We are proud to support the newsXpress phonecard right across thee group.
newsXpress is fortunate to have participated in three GNS Market Fairs so far this month and at each we met with many positive newsagents. While media outlets carry stories of doom and gloom, we have met with plenty of newsagents enjoying growth and loving making changes in their businesses to improve efficiency and drive sales.
We love this. Creating your own success is important. It’s something we discuss often at our newsXpress member meetings.
We’re certainly upbeat based on the latest sales data we have seen for several newsXpress initiatives.
newsXpress is thrilled to be at the GNS Market Fair in Melbourne. On our stand yesterday we met with some excellent Victorian newsagents who are keen to take their business to the next level. We can help them achieve this. We also met with some of our Victorian members.
A feature of our stand was a wall showing off some of our major season collateral…
We appreciate the opportunity from GNS to participate in this important trade show for Victorian newsagents.
The trade show is on again today and we will be there showing off the newsXpress difference.
newsXpress Harbourtown in Queensland is promoting the Lovatts crossword and puzzle titles with this terrific display in-store. The Lovatts brand is well supported as the beacon brand in the crossword department, drawing attention to the full department.
We know from newsXpress experience that this type of bold and brand-focused display drives incremental business for the Lovatts titles – they are the top selling brand of crosswords and puzzles after all.
Well done to the newsXpress Harbourtown team for such an excellent display.
newsXpress stores are promoting the newsXpress Phonecard at the sales counter, usually next to The Sticker Family placement. With the phonecard offering such excellent value on calls overseas as well as within Australia, it is a perfect impulse purchase for personal use as well as a gift for almost any occasion.
The newsXpress Phonecard is a what you see is what you get phonecard. There are no hidden fees, no nasty surprises when it comes to charges. It is an excellent newsXpress point of difference compared to many other phonecard products – we back it with our own brand.
newsXpress has provided professional collateral to stores for promoting the Cadbury Father’s Day tool box.
This terrific gift for dad is a tool box packed with delicious Cadbury goodies. The newsXpress collateral is based on retro collateral provided by our friends at Cadbury.
newsXpress is thrilled to have this product available exclusively for our retail network. It is making a wonderful centrepiece for Father’s Day displays around the country.
We know from consumer research that Cadbury is the most recognised chocolate brand in Australia. Supporting Cadbury is part of our commitment to supporting brands with a strong national presence.
newsXpress Salamander Bay has an excellent range of Father’s Day gifts on show in-store – not only with this display but elsewhere in-store. From a great range of cards to gifts, newsXpress Salamander Bay has Father’s Day 2011 covered.
With an excellent range of gifts and cards in store, including on this display, newsXpress Salamander Bay is set for a terrific 2011 Father’s Day season.
newsXpress stores reported good growth last Father’s Day, in greeting card and gift sales. We are out to top this in 2011. Covering both product categories is important.
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newsXpress Wetherill Park is promoting Father’s Day 2011 with this excellent power end display as well as several other terrific promotions in-store.
The power end display covers a broad range of the Father’s Day gift ideas available from newsXpress Wetherill Park, from the novelty through to the more mature. The display is capped with our exclusive newsXpress Father’s Day signpost collateral … collateral which connects nicely with the Father’s Day collateral from Hallmark cards.
Father’s Day sales were up for newsXpress stores in 2010 on 2009 and early indications are that this year will see a nice increase again for newsXpress members.
newsXpress Sun Valley has Father’s Day 2011 covered with a good range of cards and gifts including the range shown in this photo.
Capped by our 2011 newsXpress Father’s Day collateral, this aisle end display at newsXpress Sun Valley acts as a beacon for shoppers looking for Father’s Day gift ideas. More of the newsXpress collateral is elsewhere in the store.
newsXpress members had access to Father’s Day product from more than sixty suppliers ranging from novelty gifts to high-end premium gifts. There were newsXpress promoted gift ideas as well as gift ideas directly from newsXpress preferred suppliers. newsXpress supports member choice when it comes to gift product selection. We help and guide members as much as they wish.
newsXpress Glendale has been promoting Father’s Day gifts on their long gift table as part of their overall commitment to Father’s Day 2011. The gift table is packed with gift ideas for dads, granddads, uncles and friends of all ages and covering all sorts of interests.
newsXpress Glendale is one of our most successful newsXpress stores with gifts, having established a reputation for range, value and customer service. Their approach to Father’s Day reflects years of experience.
The candy lane created by the team at newsXpress Pakenham is delivering impulse business as shoppers move toward the sales counter to make their purchases. Packed with good value items from newsXpress preferred suppliers, this well-stocked and structured candy lane is a boost to the business, and the shopping basket in particular. It brings to Pakenham shoppers something quite unique and valued – easy gift shopping.
newsXpress Beechworth starts the crossword magazine display with a column of Lovatts titles – using this renowned brand as the beacon to mark the location of the crossword and puzzle section of the magazine department.
This key placement of Lovatts titles along with co-location elsewhere in-store is key to driving the titles to achieve maximum potential.
newsXpress Beechworth understand the value of investing time in supporting the best brands in their business.
Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.
newsXpress Gumdale has connected cupcake gift lines with the new Baked & delicious part series with this simple display. By connecting across product categories, the newsXpress Gumdale team is able to use the traffic generated by the magazine title TV campaign to raise awareness of cupcake themed gift lines.