Shoppers at newsXpress Rosebud can get their Angry Birds game fix at the counter thanks to the impulse unit facing all shoppers. Indeed, shoppers at many newsXpress stores can purchase Angry Birds plush. It is proving to be a very smart move bringing this line into the newsXpress product mix as these plush items are more than just plush items. They connect newsXpress stores with the Angry Birds game – the top selling iTunes game around the world.
Since we sell iTunes cards, the plush items give us a connection to the game. The plush makes us more relevant, better connected, hip in the eyes of Angry Birds fans. You can see it on their faces when they see the plush, for many it is the first time they discovered that they could ur Angry Birds plush. That they made the discovery in newsXpress is wonderful for us and for our brand.
This is newsXpress innovation on show. Product leadership which separates us from other newsagency marketing groups.
