The Sesame Street lamp post stand from newsXpress preferred supplier Jasnor is delivering excellent sales results for newsXpress members. It delivers a more creative and flexible way of promoting the wonderful range of Sesame Street plush from Jasnor.
newsXpress stores are using the stand to drive good impulse business, leveraging existing good newsXpress traffic thanks to tactical placement in high traffic locations in store.
Sourcing good products, like this Sesame Street lamp post unit, is part of the newsXpress merchandise story. Helping members make the most of the opportunity is the other part and this is where newsXpress goes beyond the traditional newsagency marketing group.
The photo is from the Sesame Street stand we have at our corporate newsXpress Knox store. In just two weeks sales have been excellent … great incremental business. At our Watergardens corporate store we sold, including the stand itself – such is the love of Sesame Street.
