Month: May 2011

Promoting The Sticker Family in newsXpress stores

the-sticker-family.jpgThe Sticker Family range is well established as part of the newsXpress family of products.  newsXpress members following our placement guidelines see excellent new traffic generated by The Sticker Family.  They also see good basket building sales to shoppers who visit the newsagency to purchase other products.

We love The Sticker Family range as it respects and lifts up the core newsagency customer.  It connects us with our customers and the wider community.  There is a sense of belonging among those with these stickers on the rear window of their cars.

We also appreciate the support from the suppliers of The Sticker Family range.  Corporately and at the newsXpress store level they are a terrific help in leveraging this opportunity for newsXpress.

Diversity Among Preferred Suppliers

newsXpress is proud of the diversity among its community of preferred suppliers.

We are selective about suppliers we bring on, being careful to not cross over product and service offers already covered in the existing preferred supplier suite.

The selectiveness of our approach serves the needs of ourr suppliers as well as our members, delivering the important win win which iss essencial to sustainable and viable newsagent / marketing group / supplier relationships.

This is a tremendous point of difference of newsXpress, the broad range of respected preferred suppliers in our portfolio.  It is another reason newsXpress members enjoy being part of our group.

Promoting the newsXpress Magazine Club Card

mag-wash.JPGnewsXpress Knox recently created a front of store magazine display which visually connected with the newsXpress Magazine Club Card collateral.

Both the newsXpress Magazine Club Card poster collateral and the display used the washing line look for promoting magazines.

The washing line motif can also be used deeper in-store, connecting the front of store display with the broader magazine department itself.   The washing like is good as it shows off a variety of titles – the range here as in so many newsXpress newsagencies is about much more than just the top selling weekly titles.

The Magazine Club Card is an excellent point of difference for newsXpress stores.  Buying magazines from newsXpress helps shoppers save money.

newsXpress Phonecard a Terrific Gift

newsxpress-phonecard.JPGThe branded newsXpress phonecard offering 25 cent untimed local calls and good value international calls is proving to be a popular gift in all sorts of occasions.  Promoted behind the counter, with international newspapers, with daily newspapers and out the front of the store, the newsXpress Phonecard is proving to be a hit for newsXpress members, driving excellent basket building business.  The bonus is the margin made by newsXpress members.

newsXpress members seeing the most growth have trained their sales team to offer the phonecard as a gift suggestion.  Customers love it as they are giving a gift with a wonderful emotional connection.

Loving magazines in Sunbury

spitfiremagazine.JPGnewsXpress Sunbury Square is showing the people of Sunbury a wonderful range of special interest titles through their magazine of the Week promotion.  They are using this counter campaign to show off range.  Recently, they promoted Spitfire 75 magazine as their Magazine of the Week.  This made a lot of sense given their proximity to Melbourne’s Tullamarine airport and the numbber of flying enthusiasts who shop with them.  In the photo is Rita from newsXpress Sunbury Square, proudly smiling at the counter of their store.

Art sale at newsXpress Redcliffe

redc-art.jpgnewsXpress Redcliffe has been running an ART SALE based om products sourced from newsXpress preferred supplier Mont Marte.

Supported with newsXpress collateral, the art sale at Redcliffe has been working well for the business, driving basket efficiency and delivering an excellent margin thanks to newsXpress preferred supplier terms with Mont Marte.

More newsXpress members around the country are tapping to to the art opportunity by running seasonal art sales … along the lines of the offer at newsXpress Redcliffe.

State of Origin Promotion at Eli Waters

winter-eliwaters.JPGnewsXpress Eli Waters has been promoting the forthcoming State of Origin clash with terrific success.  No sooner had this excellent high-traffic location display been created and they started selling supporter product.

Being noticed by every customer entering the store and reaching back into the business for brilliant effect, this display not only helps drive sales of products promoted it also provides an excellent talking point i-store and gives off a level of energy which is great for business.

Well done Stella, Al and team at newsXpress Eli Waters.  Now, who will win?

Great Stationery offer in Townsville

garbutt-stationery.jpgnewsXpress Garbutt in Townsville has a terrific stationery department offering a broad range of product in an easily accessible layout.  Centred with strong newsXpress branding, the experience for customers is wonderful.  Being able to fund such an excellent range of stationery in regional Australia can be a challenge.  the team at newsXpress Garbutt brings to their town a shopping experience which would put many capital city based newsagentrs to shame.  Well done!

newsXpress Winners in Melbourne

melwinners.JPGnewsXpress Inverloch and newsXpress Melton won $500 tax-free cash each as part of the trade display which accompanies the Melbourne on-day conference yesterday.  Walking away with the cash we had two very happy members.  the giveaway added a bit of extra fun to the day and reinforced the support which preferred suppliers provide to newsXpress and its members.

Victorian newsXpress Members Enjoy One-Day Conference

melmtg.JPGThe meeting component of the one-day newsXpress conference in Melbourne yesterday was packed with plenty of business building content.  newsXpress members engaged terrific discussion and were able to access excellent and practical take-away content. Through the course of the day there was an excellent mix of sessions sharing valuable insights for the short to medium term as well as into the future.

Trade Display Helps Newsagents Save and Expand

meltrade.JPGOur one-day newsXpress conference in Melbourne yesterday kicked off with a trade display which snaked along the outside of the conference facility.  A broad variety of products were on show from early in the morning through the course of the day.  Busy the whole time, the trade display provided members plenty of opportunities to see excellent products and to purchase many on special for the day.

Creative Gift Packaging Display at newsXpress Watergardens

img_0196.JPGOur creative team at newsXpress Watergardens has been showing off gift packaging options with this front of store display.

Bright, colourful and aspirational, the display shows off a range of products available from the Watergardens gift department.

This display is another example of leveraging newsXpress preferred supplier products and presenting the business in a more creative and attractive light than shoppers might expect to see in an average newsagency situation.

newsXpress Watergardens enjoys excellent card, wrap and packaging sales, in part due to the excellent displays created and managed by Renee and her team.

Kombi Van display in a newsagency?

retro-oceangrove.JPGYes! newsXpress Ocean Grove is having fun with this display of retro and popular Kmobi Van lamps and Kombi Van money boxes from newsXpress preferred suppliers.

The small window display has people on the street stopping and entering the shop to look.  Sales follow … demonstrating the value of carefully selected product displayed tactically to leverage passing traffic.

The newsXpress preferred supplier suite of close to 120 suppliers offers an excellent range of commercially valuable opportunities like these Kombi Vans which are working well for newsXpress Ocean Grove.

The retro themed display works with other products in a newsagency such as retro cookbooks and cards.  Timing is everything they say and right now, retro is in.

Blowing away the cold weather

winter-beechworth.JPGnewsXpress Beechworth is bringing colour to the main street of town with this innovative and appealing window display calling for shoppers to brighten up their offices.

For each colour they have a poster explaining attributes of the colour and how this can help, going beyond a basic display and providing information which will help people make their colour selections.

This is a terrific display, innovative, fun and colourful, a display which will draw people to look.

Well done newsXpress Beechworth!

newsXpress Winners in Brisbane

bnewinners.JPGnewsXpress Riverlink and newsXpress Sandgate were the winners of our $500 cash giveaways at yesterday’s one-day conference and trade fair.  These lucky newsXpress members left on the day with $500 tax free dollars in their pocket thanks to the generous support of newsXpress preferred suppliers.  We are offering cash prizes at the trade fairs accompanying all of the one-day conferences in this current cycle … presenting more opportunities for newsXpress members to win.

Newsagent trade show helps broaden product mix

bnemtg0511b.JPGThe boutique trade show which accompanied yesterday’s one-day newsagent conference hosted by newsXpress in Brisbane generated plenty of interest and activity.   With fourteen suppliers hosting stands and other suppliers with products in gift bags for attendees, the day was a good networking and commercial success.  Importantly, it demonstrated the value of connecting newsXpress members with a broad range of suppliers who offer good margin, points of difference and marketing stories.

Busy Brisbane One-Day Mini Conference

bnemtg0511.JPGThe newsXpress one-day Mini Conference in Brisbane yesterday was a terrific success with the business building presentations well attended and engagement between members, suppliers and the newsXpress team valuable and strong.  The day moved at a cracking pace with plenty of ground covered on a variety of valuable business topics.

Promoting The Sticker Family on the Counter

sticker-counter.JPGnewsXpress stores are continuing to enjoy tremendous success with The Sticker Family range of My Family stickers.  Thanks to a range of collateral including this counter mat as seen at newsXpress Knox, promoting the range at a selection of touch points in-store is key to driving excellent sales.

The newsXpress Knox team has stories of people buying a card or magazine making an impulse decision to get some My Family stickers on impulse when they see the counter mat.  These stickers are an excellent basket builder.

The structured newsXpress approach, leveraging multiple touch points, to The Sticker Family is one of the reasons we have been enjoying such success nationally.

Confirmation, Holy Communion and Baptism gifts at Caboolture

confirmation-caboolture.JPGnewsXpress Caboolture has a wonderful range of Confirmation, Holy Communion and Baptism gifts on display.  Parents, friend and family often find buying for these important occasions can be a challenge.  newsXpress helps its members to connect with these occasions through ranges found among several of our preferred suppliers.

As newsXpress Caboolture and other newsXpress members have found, gifts for Confirmation, Holy Communion and Baptism work well, especially when you have a good range of cards covering the same occasions.

The placement of the stained glass items in the window at Caboolture is ideal – showing off the rich colours.