The folks at newsXpress Bairnsdale made a smart move promoting the My Family sticker range from The Sticker Family just behind the stand promoting the I Love Magazines consumer campaign from ACP Magazines.
Customers entering the store were faced with an opportunity to win $5,000 and right behind that was this innovative syicker range which is exclusive to newsXpress Bairnsdale in Bairnsdale.
Using a high profile consumer competition to draw attention to a new product range as is being done at newsXpress Bairnsdale is a smart move. The two stands also visually compliment each other given their respective colours.
Working together across our retail network on consumer campaigns like I Love Magazines and promoting new ranges such as the My Family stickers is a real strength of newsXpress.
