Crocodile Creek at Ascot Vale

croc-creek-ascot-vale.jpgnewsXpress Ascot Vale is promoting the Crocodile Creek range in a power end display in a high traffic location in-store.

The Crocodile Creek goal is to create thoughtful, beautifully designed, high-quality products for the children in our world.

newsXpress is thrilled to partner with the Crocodile Creek brand and bring this range to Australian shoppers as part of our unique 2011 Back to School offer.

Families in or near Ascot Vale in Victoria have access to this wonderful Crocodile Creek range at newsXpress Ascot Vale on Union Road Ascot Vale, Victoria.

Back to School innovation at Wetherill Park

wetherill-croco.jpgnewsXpress Wetherill Park has put up an excellent display of  the Crocodile Creek range which is another exclusive product access through the newsXpress national merchandise team.  Supplementing the traditional Back to School offer, this Crocodile Creek range is providing newsXpress Wetherill Park and other newsXpress outlets with an excellent point of difference for the important Back to School season.

The Wetherill Park display is bright and eye catching … perfect for a busy retail store.

Crocodile Creek Back to School products in Frankston

frank-croco.jpgnewsXpress Frankston has a terrific display of the Crocodile Creek range of back packs, lunch boxes and drink bottles on display on the dance floor.  The striking display is attracting shoppers from the mall into the store.

The Crocodile Creek range of products is quite unlike anything shoppers are used to seeing in a newsagency.  They are a fashion item … they are an excellent example of the newsXpress difference.

The proprietary newsXpress gift table which is shown in the photo  is ideal for displaying these items.

Back to School at newsXpress Knox

knox-bts.JPGnewsXpress Knox has a creative take on Back to School behind the main sales counter.  By focusing on the Crocodile Creek range, we are separating the business apart from the usual race for Back to School cash.  As well as a product point of difference there is the benefit of better margin over usual back to School product margin.  The newsXpress engagement with Crocodile Creek is another example of the newsXpress difference in action, helping our members offer a point of difference with a good margin attached.

The display is another display from our newsXpress in house Visual Merchandising expert.

Ideal time for a book sale

vcm_s_kf_repr_832x624.jpgnewsXpress Glendale is finding January an ideal time for a book sale with this display at the front of the store.  With summer holidays in full swing, the books are flying off the display in high-value impulse purchases.

newsXpress has an excellent relationship with its book supplier and through this organises regular book campaigns as well as seasonal opportunities, like at Glendale, plus maajor outpost and special retail opportunities.

newsXpress has preferred terms which provide excellent opportunities for newsXpress members.

Helping newsXpress members review magazine range

newsXpress provides a range of services for helping newsXpress members revise and adjust their magazine range.  This service is part of a suite of exclusive Magazine Management services offered by newsXpress to members to help them get the best possible return from this important department.

Working with the magazine distributors, we are able to assess and adjust supply based on sales history.  This results in a more efficient assortment – an important achievement as part of an overall magazine relay.

newsXpress is the only newsagency marketing group offering such a comprehensive and integrated magazine management solution. The result for newsXpress members is a more competitive and commercially valuable offer in the magazine space.

newsXpress understands the importance of magazines in attracting traffic to newsagency businesses.  It balances this importance with serving the commercial needs of the business, ensuring that magazines are genuinely viable.

newsXpress Business Development Managers are able to access the magazine management resources available to newsXpress members.  This in-store assistance and guidance is a key difference delivered by newsXpress.

Promoting Back To School

bts.jpgnewsXpress stores are promoting the Back To School season with these A1 double sided posters which were provided last month.  By using a poster like this we have freed newsXpress stores to promote product ranges which serve their local needs and to price these appropriately for their businesses.  The posters have been designed for use in signposting the back to school area in a store, in window displays and in other ways promoting this lucrative season.

Happy New Year … to customers

knox-newyear.JPGnewsXpress Knox wished customers a Happy New Year with this behind the counter display promoting the fun cocktail celebration glasses from one of our newsXpress preferred suppliers.

The display was created after Christmas and will come down in the next couple of days.

The Knox team makes good use of this behind the counter space, successfully promoting a range of unique, good-margin, products to shoppers as they present at the sales counter.

Promoting Valentine’s Day already

valentine_2011.jpgWith 2011 under way by a few hours, newsXpress stores across the country are getting Valentine’s Day collateral and product on display to capture early sales.

Our exclusive Valentine’s Day poster is a beautiful reminder message of the popular season with shoppers.

Our Valentine’s Day range includes luxurious plush, gifts, cards and chocolates  …  everything with which to let someone know how you feel.