In an excellent show of retail theatre, newsXpress Pakenham had a Toyota Yaris on the shop floor, promoting the main prize for the newsXpress Back to Work promotion. Customers completed their entry forms and lodged them by putting them in the car. Entry forms splashed across the driver and passenger seats and this drove more entries being lodged.
newsXpress Pakenham, like many newsXpress stores, is reporting excellent business around the Back to Work promotion.
The team at newsXpress Scotts Lismore has embraced Valentine’s Day with an excellent display on their dance floor. Supported by newsXpress marketing collateral, they are promoting Hallmark cards (including Valentine’s Day sound cards) , plush, gifts and delicious chocolate. In addition to the display in the photo, newsXpress Scotts Lismore has a second display nearer the entrance to the shop. They certainly have Lismore well covered.
newsXpress Sarina have created a Valentine’s Day display in-store that ties in perfectly with the newsXpress created marketing materials for this major newsagency season.
The newsXpress message reads – “A new love, a secret admirer or an established union – this Valentine’s Day newsXpress has the perfect card or gift for every relationship. Cute plush toys, delicious chocolates, heartfelt messages and even something naughty and fun”. As can be seen in the photos from the store Shelley and the team at newsXpress Sarina truly have ‘everything to say – I love you…‘
newsXpress is presenting a helpful workshop tomorrow at the Queensland Newsagents’ Federation training school for people buying a newsagency.
Drawing on years of help given to new newsagents, the newsXpress presentation will share marketting and management tips to help make the new venture more successful.
newsXpress is grateful yo the QNF for the opportunity to help new newsagents.
One of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.
The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.
One lucky customer has 300,000 reasons to be excited after purchasing an instant Scratch-It from newsXpress Station Square and discovering they had won the major prize of $300,000!
The team (some of them pictured to the left) are understandably rapt to be able to play a part in making their customer’s day, and hope that this luck can rub off on other customers purchasing lotto products from them.
newsXpress Castle Towers have been able to negotiate a long standing agreement with their centre management to monopolise the expansive outpost area for major promotional seasons including Christmas and Back to School.
As the photo shows, customers are drawn to the compelling merchandising display through the clever use of newsXpress supplied marketing materials in conjunction with the store’s own banners.
The team at newsXpress Roselands take great advantage of the outpost opportunities afforded retailers in their large shopping centre. The image to the left shows an illustration of the range and quantity of stock they are able to merchandise to attract greater sales.
The old adage of ‘stack them high, watch the fly’ works in practice for Vinay and the team at newsXpress Roselands.
The team at newsXpress Macarthur Square are winding up their BTS promotion for another year and have enjoyed great success with their bulk merchandising and prominent use of the newsXpress supplied marketing materials.
They have in particular taken advantage of the busy Campbelltown shopping centre with their strong presentation of exercise books and writing pads as seen on the trestle table to the left.
newsXpress Forest Hill (VIC) has a big Back to Work display at the front of the dance floor, on show to shoppers in the mall. The Back to Work display is working to attract shoppers in and enticing them with brand name good margin deals.
Back to Work is an excellent opportunity to reach shoppers who would usually not consider purchasing stationery from you. This is what they are finding at Forest Hill thanks to some of the new items in the catalogue. They are also finding regulars happy with the ink deals in the HOT Ink! pages of the Back to Work offer.
The team at newsXpress Knox has a big bold Back to Work product display at the front of the store – facing out into the busy mall. As the display was being created, products were selling. Built around trusted brands, the Back to Work offer from newsXpress is being promoted through close to 1 million catalogues being delivered to homes and businesses. Lucky shoppers and in the running to win a Toyota Yaris or one of eight premium bikes on offer.
This is a newsXpress exclusive offer, generating new traffic and great sales.
Here is the front page of our six page Back to Work catalogue. newsXpress members are advising that customers are coming in with the catalogue and items they want circled.
It’s terrific to see this campaign generating new traffic already.
newsXpress stores around Australia are promoting our Back to Work promotion. Included in the collateral kit were these A1 size posters. Here is the artwork on one side – promoting our Toyota Yaris giveaway.
Back to work in style is the theme of our Back to Work campaign. Here’s the front page of the A1 posters we have sent to newsXpress stores to promote the campaign.
It’s a fun poster, reflecting the enjoyment of getting the year started – with newsXpress.
Our exclusive Back to Work campaign starts in newsXpress stores today.
On offer is a Toyota Yaris and eight bikes. Back to Work is running alongside a new HOT Ink! campaign offering excellent prices on brand name and genuine ink.
newsXpress customers can enter the competition online at our website or by using the entry form in participating stores.