newsXpress members are reporting excellent Easter sales with the products sourced from newsXpress recommended suppliers. From excellent Russ and Gund plush to Chocolatier Easter Eggs, we have members reportting having passed last year’s Easter sales already and we still have two full weeks to go.
We know from our sales data tracking that stores with good Easter gift and egg sales will also see good greeting card sales. The cross-department benefit of our strategy is valuable.
As we do with each season, we will seek and consider newsXpress member and supplier sales data and feedback. This will help us guide better seasonal product and marketing decisions.
