Engaging the customers

One of the benefits of newsXpress is being part of a community of proactive newsagents sharing ideas and experiences.  Marc, Darren and Cody of newsXpress The Pines, Elanora got into the swing of the $30 million medadraw by donning the posters and their newsXpress uniforms and walking the centre.  The guys had a bit of fun,  the $30 million megadraw was promoted and the newsXpress brand was well represented outside the four walls of the shop.  While promotions like this can be done by anyone, being part of a group like newsXpress provides a forum through which the ideas can be discussed and developed.