The Hallmark Christmas countdown is a feature in newsXpress newsagencies across Australia. It is a bright beacon placed at the front of the shop drawing customers in for some good Christmas shopping.
Through the course of the year, newsXpress newsagencies receive considerable marketing collateral as part of the Hallmark relationship. This helps our stores outperform many other retailers in the greeting card and gift packaging categories.
At seasonal times and through the year, our merchandise team works closely with Hallmark to leverage the relationship for our members and our respective businesses. Core to this leverage is value, value to our brands and value to the consumer. Anyone can grab business today with a big discount. It takes strategy and commitment to build for the long term. This is the focus of the newsXpress / Hallmark relationship.
