The sixth edition of our exciting HOT ink! flyers has been released to the public this week and we are exceptionally pleased by the participation of member store which has reached record levels.
A copy of this flyer is available at the link below this article while the HOT ink! website is currently experiencing technical difficulties but should be running smoothly on Monday.
Follow the link for a high resolution version: hot-ink-6-artwork-may08.pdf
newsXpress Kin Kora are always at the forefront of promotional activity and post Mother’s Day is no exception.
The ‘Symply Too Good To Be True‘ display has been up for just over a week and has already generated great sales. With Annette Sym touring Gladstone this week we are hoping for another surge in sales. newsXpress has a fantastic two way relationship with Annette , which is certain to see her reward the store for promoting her title with her reciprocating this support when highlighting her products are available in store during her various speaking engagements.
While the rest of the country may never understand the allure, for dyed in the wool Queenslander’s and New South Welshmen nothing is bigger than State of Origin. With the big game 1 clash only a week away Kin Kora have a full range of merchandise and decoration on sale in a prominent location. Sarah mentioned that the jerseys are out and loyalty is stronger than ever, also if there wasn’t upcoming $20million Lotto draws the promo would consume more of the shop. Just wait until you see what they have planned for game 2 in the Sunshine state!
In what has been a busy promotional time they have also created some fantastic in-store posters thanks to their trusted Toshiba photocopier.
newsXpress Dapto continue to impress. Cards and Gifts are their specialty.
The shop continues to amaze, and they are reaping the rewards.
The team at newsXpress Castle Towers have always known the benefits of out-posting. For Mothers Day they did it again. The store also looked tip top.
newsXpress Roselands cleaned up with their Mother’s Day campaign. Have a look at how they did it.
This van was spotted on
We don’t know who’s van it is but we expect to see many more of these sightings in the coming weeks!
Stickers will distributed to members at the upcoming member meetings.
The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.
As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.
newsXpress Whittlesea is awash with a sea of Hallmark Alliance Mother’s Day posters blending into the complimentary gift boxes above the magazine racks.
Smaller stores like Whittlesea must be creative both with their in store theatre and actual space utilisation to generate the best results.
These photos highlight the great use of the Mother’s Day theme at Ascot Vale. The strong message of Card, Ribbon, Wrap, Gift & Packaging tells their customers that ‘we have the complete Mother’s Day solution for you’.
As an added bonus to their customers a fantastic reward for Mum that is exclusive to newsXpress Ascot Vale.
newsXpress Goulburn are all in the pink, with Mothers Day only a couple days away sales are really picking up.
The gifts from newsXpress recommended suppliers they purchased as a trial for Mother’s Day were displayed early on and to their surprise they have had to reorder twice since just to have some stock for the originally planned promotion.
newsXpress Shellharbour have shown their background in card retailing with balloons suspended above the valley of Mother’s Day cards and gifts. All dressed in purple shirts, including the guys, they make a great team. Their kiosk is also performing well with the Hallmark Mother’s Day promotion posters.
You can even buy a cookbook to cook mum dinner …
Dominic and Connie at newsXpress Jamison just love presenting gift buying opportunities to their customers, its working well and bringing in a revenue stream traditional newsagents miss out on.
Narelle and the team at newsXpress Belconnen have a renewed focus on the store. Having been in the industry for a couple of years now they are taking the bit between the teeth and making some changes.
Change is good, however as a general rule something newsagents are not good at. A rolling stone gathers no moss at newsXpress.
newsXpress Woden are outposting for the first time, all signs are it’s a little ripper. Anthony and Nic are new to the industry, and are about to do a brand new shop fit.
What is impressive is the energy and focus they bring to the store and the newsXpress network. They are not held back by the past and take on board ideas and run with them which is exactly what a newsXpresser does being forward thinking and progressive.
newsXpress stores all over Australia do the brand proud with their thoughtful and innovative displays but none better than newsXpress Orange.
You cannot go into this store at any time of the year with money in your pocket as they will always get some of it. Everywhere you look and as you browse the different departments you get an alternative gift offering. A wonderful lesson to all retailers.
The team at newsXpress Beechworth have done a wonderful job with their visual merchandising and in integrating their card and gift areas to upsell for this huge season.
By working with Hallmark, hiPP and other suppliers to make a real statement and enhancing the shopping experience in the store.
When Hallmark re-launched the Forever Friends range a couple of years ago, they did not think that the range would sell as well as it has.
newsXpress through its strategic partnership with Hallmark is driving even greater sales with this wide range and at the same time increasing store average sales. Wait till you see what we have in-store for customers during Care & Friendship month, an exclusive newsXpress promotion coming soon…
How many pens does it take to fill a wall in a newsagency? Too many….
newsXpress encourages all of its members to measure space to effectively merchandise a store. Data is king and the team at newsXpress Indooroopilly carefully choose what pens they stock.
By having what sells and not having every pen available, merchandising by functionality and not being lead around by the tail by suppliers, they have taken control of their stock, lowered capital employed and increased return on space and return on investment. The more stock turns you get the more profitable your operation.
The team at newsXpress Ivanhoe are making a lot of changes to their shop.
They have just changed over to Hallmark and with Mother’s Day in the next few days are well placed with gifts and other complementary products to really up sell to their customers.
As this shop is in a premium high street location, watch it really take off as it is fully rebranded and the shop goes through a realignment and more product is added. Its all about attitude and the way the team at Ivanhoe are going they will be reaping huge rewards in the not so distant future.
newsXpress is holding its very first market fairs this year. There will be four held in total: Sydney, 17th June; Melbourne, 24th June; Queensland, 26th June; & Perth, 3rd July. Select suppliers and service providers have been invited.
As newsXpress is all about its members, the only charge levied on suppliers is splitting the cost of the hire of the venue. In doing that newsXpress can help suppliers deliver the lowest possible prices to its members which would otherwise be passed on by keeping costs to a minimum. This is exclusive to newsXpress members.
