Father’s Day offers launched

newsXpress has communicated a range of Father’s Day offers to its members including some excellent gift opportunities designed to work well with Father’s Day card sales.  included in the range is, back by popular demand, the newsXpress Dad’s Nuts Bags! The bags will retail for $20. newsXpress will make a donation based on sales to a charity to be announced closer to the season.

Sensational marketing collateral supporting ink and toner offer

newsxpress_hot_ink.JPGnewsXpress has released sensational marketing collateral supporting the latest HOT Ink! ink and toner campaign being run in newsXpress outlets.

The marketing collateral, provided free to participating newsXpress members, includes double sided colour A2 posters (10 per store – 250GSM double sided gloss paper) , colour shelf labels and colour shelf talkers for feature products.

This collateral connects with the colour A4 flyers printed for newsXpress members to distribute to homes and businesses around their stores.

The artwork is a departure from the traditional pricelist type flyer used by newsagents for ink.   We tested this approach last time and the consumer reaction was excellent.

It is rare that newsagents have access to such professional and cohesive marketing collateral connecting a campaign from the stock shelves through the store and out to consumer letterboxes and even rarer that such high quality collateral is provided free of charge.

newsXpress is proud to have taken ink and toner marketing to a new level and is certain that newsXpress members who fully embrace the new co-ordinated collateral will reap excellent sales rewards as a result.

The comprehensive and co-ordinated approach newsXpress has taken with HOT Ink! is a perfect example of the newsXpress difference at work.  Place this material next to any other for ink and compare for yourself.  Our collateral shows an attention to detail and to the needs of newsagency customers in the ink and toner category.

newsXpress backs itself and reviews sales numbers for members after each HOT Ink! campaign.  As many said at our recent round of member meetings – HOT Ink! drives excellent traffic to newsXpress stores and generates excellent sales.  This new co-ordinated marketing collateral takes us to a new playing field.

That’s Life fairy blesses newsXpress again

tl_calling_vale.jpgLinda, a lucky shopper at newsXpress Canning Vale is the latest newsXpress customer to be blessed with a cheque from the That’s Life fairy as part of their Random Acts of Kindness project. What a lucky break for That’s Life reader Linda!  The details are in the That’s Life issue which it out today.

The Random Acts of Kindness project by That’s Life is another reason this magazine is so popular with customers and so popular among newsXpress members. A publisher proactively engaging in our stores in this way and rewarding customers with cash and a feature in the magazine is good news all round.

Phil and Shelley De Giorgio at newsXpress Canning Vale offer a great shopping experience – as the That’s Life fairy shows!

newsXpress launches mid year book sale

Following the tremendous success of our Easter book sale, newsXpress presented members with a mid year book sale opportunity last week.  Backed by professionally produced flyers and ranging popular book titles, this sale is sure to draw new customers and drive excellent additional business.

We have members in newsXpress who have increased book sales by tens of thousands of dollars and increased margin – by following our book sale range, price and marketing strategies.

Like any good strategy, sustained success takes planning and time to settle.  The results are bankable and apprecaited by our participating newsXpress members.

newsXpress launches stock take sale

stocktake_sale.jpgIn response to interest expressed by members, newsXpress last week announced details of an exciting Stocktake Sale for June.    The Stocktake Sale, which will be supported by four page A4 flyers and large in-store posters, features six outstanding offers to generate traffic and stimulate sales.  The sale has been structured to provide newsXpress members with an excellent opportunity to clear stock prior to the end of financial year stock take.  The marketing collateral places newsXpress on a par with major retailers also playing in this space in June.

newsXpress calendar survey

calendarxpress.jpgnewsXpress is surveying its members about calendars in the lead up to the final planning for the 2010 calendar season.  The online survey is another example of how newsXpress invites members to share feedback to add to overall learnings.  The survey is unique in that up to date results are provided live to each participant.

Our approach to celndars has been proven to be highly profitable for newsXpress members with good in-store and outpost sales growth over several years.

Supporting sids and kids Red Nose Day

newsXpress is proud to be supporting the sids and kids red Nose Day fundraising program this year.  newsXpress joins the Wiggles and major national groups like Big W, Target, Best & Less, Mobil, Dick Smith, Terry White, Priceline, Blockbuster, Spotlight and Super Cheap Auto in supporting this worthwhile cause.  We are the only newsagency marketing groupparticipating.

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For more information, please go to the red nose day website.

newsXpress stores to offer free resume copying

free_resume_printing.jpgnewsXpress newsagencies are set to offer free photocopying of resumes to people looking for work. As part of the group’s 2009 Stock Take Sale, the free copying service will be available in all newsXpress locations from next month.

We are grateful to be able to help people looking for work commented Ben Kay, General Manager of newsXpress. We are also proud to show our group of proactive newsagents as leading on this important social challenge.

newsXpress will be promoting the free resume copying opportunity in a national advertising campaign which will commence in two weeks.  This will be supported by bold, professionally printed, in-store marketing collateral.

newsXpress demonstrates its difference through this offer – it is helping its members provide a useful service in their local area, as service whichdemonstrates the connection between caring newsagents and their community.

newsXpress Melton lucky for customers

newsxpress_melton2.jpgnewsXpress Melton at the Woodgrove Shopping Centre in Melton was a lucky place to shop last week.

The That’s Life! fairy visited newsXpress Melton and surprised one lucky customer with a chequer as part  of the Random Acts of Kindness campaign being run by the magazine.

newsXpress Melton is in a temporary location in the shopping centre at Melton pending the opening of a new, larger, shop in the centre.  If you live in Melton be sure to drop in to say g’day to Ian and the team.  They have great deals on ink, a fantastic range of cards and a magazine deal which will bring you back for more magazines.

In addition to being a lucky place to shop, newsXpress Melton is known for great customer service and great value.

Book Sale hits the spot

book_bargain.jpgThe Book Sale promoted through newsXpress at Easter and beyond has been a great success for many of the participating newsXpress members.

In addition to bringing in new customers, the sale increased the average sale value as well as overall business margin.

newsXpress is focused on a whole of business story when developing promotions. While it is easy to pursue a sales spike based around a discount, the more valuable business is built over time and based around a strategy which brings in new customers, gets more items purchased in each customer visit and does this using better margin product.

Record sign up for HOT ink!

We have achieved record numbers of newsXpress members signing up to participate in our next HOT ink! ink and toner promotions which commences shortly.  This will see the HOT ink! brand promoted in letterboxes across the country and in a number of other creative and exclusive ways to drive traffic and drive sales in newsXpress locations.

Our next HOT Ink! promotion will demonstrate to newsXpress members and others who look at our businesses the newsXpress commitment to brand development and the importance of innovation in a highly competitive marketpkace.

Excellent Mother’s Day at newsXpress Watergardens

hallmark_camera.jpgOur corporate store, newsXpress Watergardens, had an excellent Mother’s Day season. The hero was our Hallmark Cards range.  The feature was the free Sony camera one of our lucky customers will win.   Sales have been exceptional.  They are driving excellent results with gifts.

We created our corporate store as a place we can play as a business. This continues to work well for us as we try new products. It also works in providing the Directors with personal feedback on newsXpress strategies and supplier relationships.

newsXpress Watergardens is 100% Hallmark. Our range of cards is something our customers often comment about, especially around Mother’s Day when our display is so strong.

Renee and the newsXpress Watergardens team have done the newsXpress team proud this Mother’s Day.

Happy Mother’s Day

Happy Mother’s Day to all mums, especially newsagent family mums … mums who own, manage or work in newsagencies.  You all play an important role in our businesses, not just newsXpress businesses but all newsagencies, as you do in the role at home to family.  Like the family role, we often neglect to take the time to say, thanks mum – to our mums who own, manage and work in our businesses.

Thanks Mums!

Nia Kugel of newsXpress Lowwood reminded us of the important role mums and women play in newsagencies recently, speaking at our Brisbane member’s meeting.  Nia spoke from the heart about what being a newsagent and mum and wife means to her.  It was a reminder of the place of family, and mums, in our businesses.  Nia won Woman Newsagent of the Year last year.  This award is sponsored by Pacific Magazines and is an important award for women newsagents, and mums, to consider entering.

Mother’s Day is a good time to remind you of the award.  If you are a woman newsagent, consider entering. Click here for the Woman Newsagent of the Year entry form. It is open to all newsagents, not just newsXpress members.  We are proud to support this award.

Promoting Halloween in newsagencies

halloween_09.jpgnewsXpress this week sent out a range of offers for Halloween 2009.

Designed to create a fun shopping environment and drive good sales, the products include fun Halloween party items through to higher end Halloween gifts.

By pitching the various product offers to our members now, in May, we are providing plenty of time for planning in-store theatre and local events around this growing season.

In our recent round of member meetings we shared details of the commercial value of Halloween 2008.  2009 will be even better for newsXpress members who embrace this optional marketing opportunity.

Online survey for newsXpress members

Today, newsXpress is launching the first online newsXpress exclusive and member-only online survey.  By using smart web 2.0 tools we are able to gather crucial survey data from our members and have the results collated automatically aand available to guide our decision making and the decision making of our members.

This online, time-efficient, survey is another way newsXpress is embracing web tools to help us help our members make better quality business decisions.

Saving money on Christmas tape

Christmas is a great time to sell tape, especially with Christmas cards and wrap as well as at the counter.  newsXpress negotiated a very special offer for Christmas tape in an easy to sell unit, from 3M.  The exceptional discount off wholesale closed yesterday.  Our members were able to lock in deals which will help add good margin to Christmas 2009 sales thanks to the work pout in by our merchandise team.

Our merchandise team focuses in finding excellent product as well as excellent deals, especially for everyday items which sell easily in newsagencies.  This tape deal is one such deal.

Alexander Brands joins with newsXpress

Respected gift, premium pen and social stationery supplier Alexander Brands has signed on as a preferred supplier with newsXpress. The Alexander Brands relationship brings and excellent range of gift and related stationery lines to the newsXpress offer under terms which are good for newsXpress members and good for the group. newsXpress will support the Alexander Brands range with merchandise guidance and training in pursuit of a mutually beneficial relationship for all involved. Brands covered inclide: Artex, Eagle Creek, Inoxcrom, Filofax, Jack + Miss Honey, Lantern Studios, Letts, LFX Designs and Montegrappa.

newsXpress announces Market Fair dates

newsXpress has announced its June Market Fair dates.  At these fairs, members will be presented with excellent stock purchase opportunities, many of which will be exclusive to the Market Fair event.  The Market Fairs are excellent for buying and terrific for experiencing the newsXpress difference as we have a members meeting and networking session associated with them.

Access to the Market Fairs is by registratrion only.  This is done online through our smart website.

Supporting Mother’s Day

mothers_day_newsxpress.jpgIn addition to the terrific marketing collateral and Sony Camera (as a customer prize) we have arranged from Hallmark Cards to support Mother’s Day, we have produced this poster for use elsewhere in our newsXpress locations.  We know from consumer research that some need a reminder of the day.  This poster achieves that in a natural feel-good way. It is a credit to our internal marketing team.

We have newsXpress members using this poster to support their Mother’s Day gift offer while others use it to promote Mother’s Day at the counter.  Either way, it is proving to be a useful extention to newsXpress marketing collateral.